Presentation of sponsored content based on mobile transaction event

• US 20070061336A1
• Filed: 02/16/2006
• Published: 03/15/2007
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Granted Patent: US 7,702,318 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/68 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9536 Search customisation based on social or collaborative filtering
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: H04M 3/493 Interactive information services, e.g. directory enquiries ; Arrangements therefor, e.g. interactive voice response [IVR] systems or voice portals
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/18 Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals

Abstract

Improved capabilities are described for selecting content for presentation on a mobile communication facility, wherein the content selection is based at least in part on the relevance between the content and a transaction event associated with the mobile communication facility, and presenting the content to the mobile communication facility.

Claims

1. A method comprising:

selecting content for presentation on a mobile communication facility, wherein the content selection is based at least in part on a relevance between the content and a transaction event associated with the mobile communication facility; and

presenting the content to the mobile communication facility.

2. The method of claim 1, wherein the transaction event is a recent transaction event.

3. The method of claim 1, wherein the transaction event is a plurality of transaction events.

4. The method of claim 1, wherein the transaction event is a transaction history.

5. The method of claim 1, wherein the transaction event is a purchase.

6. The method of claim 1, wherein the transaction event is a phone call.

7. The method of claim 1, wherein the transaction event is a click through.

8. The method of claim 1, wherein the transaction event is a webpage interaction.

10. The method of claim 1, wherein the transaction event is a content download.

18. The method of claim 1, wherein the relevance is influenced by user characteristics.

19. The method of claim 1, wherein the relevance is influenced by user history.

20. The method of claim 1, wherein the relevance is influenced by user transactions.

21. The method of claim 1, wherein the relevance is influenced by geographic location.

25. The method of claim 1, wherein the relevance is influenced by a mobile communication facility characteristic.

26. The method of claim 1, wherein the mobile communication facility is a cellular phone.

27. The method of claim 1, wherein the mobile communication facility is a phone.

28. The method of claim 1, wherein the mobile communication facility is a mobile phone.

29. The method of claim 1, wherein the mobile communication facility is a GSM phone.

30. The method of claim 1, wherein the mobile communication facility is a personal digital assistant.

31. The method of claim 1, wherein the mobile communication facility is a “

pocket”

personal computer.

9. (canceled)

11-17. -17. (canceled)

22-24. -24. (canceled)

32. A system comprising:

a selection facility adapted to select content for presentation on a mobile communication facility, wherein the content selection is based at least in part on a relevance between the content and a transaction event associated with the mobile communication facility; and

a presentation facility adapted to present the content to the mobile communication facility.

33-62. -62. (canceled)