Retail methods for providing an interactive product to a consumer
First Claim
1. A method of providing interactive entertainment, the method comprising:
- providing a first interactive device in a first venue, the first interactive device configured to produce a first sensory response;
providing a second interactive device in a second venue, the second interactive device configured to produce a second sensory response, wherein the second venue differs from the first venue;
providing to a consumer a retail product configured to generate a first wireless signal to interface in the first venue with the first interactive device to cause the first sensory response, the retail product being further configured to generate a second wireless signal in the second venue with the second interactive device to cause the second sensory response; and
tracking the use of the retail product by the consumer in the first or second venues.
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Accused Products
Abstract
Methods are described for selling, loaning, renting, or otherwise providing a retail product, such as an interactive product, that allows a consumer to participate in one or more venues. The retail product is capable of interfacing with interactive devices in the venues that are capable of producing sensory effects based on communication from and/or to the retail product. Furthermore, the retail product preferably has an independent or intrinsic value apart from the use of the product in the venues, and may include, for example, a toy wand or like toy device, apparel, and/or jewelry. In certain examples, the retail methods include tracking the consumer'"'"'s use of the retail product in the venue(s). Such tracking information may be used to customize the experience of the user during a subsequent visit to the same venue or another venue.
236 Citations
23 Claims
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1. A method of providing interactive entertainment, the method comprising:
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providing a first interactive device in a first venue, the first interactive device configured to produce a first sensory response;
providing a second interactive device in a second venue, the second interactive device configured to produce a second sensory response, wherein the second venue differs from the first venue;
providing to a consumer a retail product configured to generate a first wireless signal to interface in the first venue with the first interactive device to cause the first sensory response, the retail product being further configured to generate a second wireless signal in the second venue with the second interactive device to cause the second sensory response; and
tracking the use of the retail product by the consumer in the first or second venues. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method of providing interactive entertainment, the method comprising:
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providing an interactive toy to a consumer;
providing a first reader device in a first entertainment facility, the first reader device configured to electrically interface with the interactive toy to produce a first sensory response;
providing a second reader device in a second facility, the second reader device configured to electrically interface with the interactive toy to produce a second sensory response, wherein the second facility is distinct from the first entertainment facility; and
electronically tracking the use of the interactive toy in at least one of the first entertainment facility and the second facility. - View Dependent Claims (14, 15, 16)
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17. A method of marketing a retail product to a consumer, the method comprising:
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providing at least one interactive device in a venue, the at least one interactive device configured to produce at least one effect;
providing to a consumer a retail product configured to generate a wireless signal to interface in the venue with the at least one interactive device to trigger the at least one effect, the retail product comprising an intrinsic value that is independent of a use of the retail product by the consumer in the venue;
allowing the consumer to use the retail product in the venue for a period of time; and
offering for sale, after the period of time, the retail product to the consumer. - View Dependent Claims (18, 19, 20, 21, 22, 23)
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Specification