Using commercial share of wallet to compile marketing company lists

• US 20070067206A1
• Filed: 08/02/2006
• Published: 03/22/2007
• Est. Priority Date: 10/29/2004
• Status: Active Grant

• Current Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Original Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Inventors: Haggerty, Kathleen, Yuan, Chao, Turner, Geraldine, Lyon, Charles, Phelan, Robert, Okoh, Benedict, Ruterman, Jon
• Granted Patent: US 8,131,614 B2
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0204 Market segmentation
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes
• CPC Class Codes: G06Q 40/08 Insurance

Abstract

Commercial size of spending wallet (“CSoSW”) is the total business spend of a business including cash but excluding bartered items. Commercial share of wallet (“CSoW”) is the portion of the spending wallet that is captured by a particular financial company. A modeling approach utilizes various data sources to provide outputs that describe a company'"'"'s spend capacity. Marketing companies that sell lists compile those lists by searching one or more databases for names and/or businesses that match certain criteria. Those marketing companies can use the CSoW/CSoSW modeling approach to show predicted spend and/or revenues for each company on a list. This makes the list more valuable to list buyers.

Claims

1. A method for identifying and rating marketing targets, comprising:

(a) identifying businesses that are potential marketing targets;

(b) modeling industry spending patterns using individual and aggregate corporate data, including financial statement data;

(c) for each business, estimating a commercial size of spending wallet of the business based on financial statement data of the business, total business spend of the business, and the model of industry spending patterns; and

(d) rating each business based on the commercial size of spending wallet of the business.

2. The method of claim 1, wherein the identifying step comprises:

identifying businesses that are potential marketing targets based on at least one of the following parameters;

location, size, revenue, and industry.

3. The method of claim 1, further comprising:

using the ratings to prioritize the marketing targets.

4. A computer-based system for identifying and rating marketing targets, comprising:

a processor; and

a memory in communication with the processor for storing a plurality of instructions for directing the processor to

identify businesses that are potential marketing targets;

model industry spending patterns using individual and aggregate corporate data, including financial statement data;

for each business, estimate a commercial size of spending wallet of the business based on financial statement data of the business, total business spend of the business, and the model of industry spending patterns; and

rate each business based on the commercial size of spending wallet of the business.

5. The system of claim 4, wherein the plurality of instructions for directing the processor to identify businesses that are potential marketing targets comprise instructions to

identify businesses that are potential marketing targets based on at least one of the following parameters:

location, size, revenue, and industry.

6. The system of claim 4, wherein the plurality of instructions for directing the processor further comprises instructions to

prioritize the marketing targets based on the ratings.