METHODS AND APPARATUSES TO MANAGE MULTIPLE ADVERTISEMENTS

• US 20070067219A1
• Filed: 11/03/2006
• Published: 03/22/2007
• Est. Priority Date: 10/06/2003
• Status: Active Grant

• Current Assignee: Thryv, Inc. (Mudrick Capital Management LP)
• Original Assignee: UTBK, Inc.
• Inventors: HIRSON, Ron, FABER, Scott, ALTBERG, Ebbe, VAN DER LINDEN, Sean, YANG, Virginia
• Granted Patent: US 9,202,217 B2
• Time in Patent Office: Days
• US Class Current: 705/14.710
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/04 Billing or invoicing
• CPC Class Codes: H04M 15/00 Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP
• CPC Class Codes: H04M 15/09 Third party charged communications
• CPC Class Codes: H04M 15/51 for resellers, retailers or service providers
• CPC Class Codes: H04M 15/68 Payment of value-added services
• CPC Class Codes: H04M 2215/0192 Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods
• CPC Class Codes: H04M 2215/0196 Payment of value-added services, mainly when their charges are added on the telephone bill, e.g. payment of non-telecom services, e-commerce, on-line banking
• CPC Class Codes: H04M 2215/54 Resellers-retail or service providers billing, e.g. agreements with telephone service operator, activation, charging/recharging of accounts
• CPC Class Codes: H04M 2215/66 Third party billing, i.e. third party can also be the predetermined telephone line of the caller if he is calling from another telephone set

Abstract

Systems and methods to facilitate the management of multiple pay for performance advertisements. In one embodiment, a method includes: generating a user interface to show a plurality of advertisements simultaneously and to allow editing of any of the plurality of advertisements; and updating an advertisement database according to input received in the user interface. In one embodiment, the each advertisement of the plurality of advertisements is charged for according to a price bid in response to a communication lead generated from the advertisement. In one embodiment, the plurality of advertisements are selected from advertisements of more than one user.

Claims

1. A method, comprising:

generating a user interface to show a plurality of advertisements simultaneously and to allow edit of any of the plurality of advertisements; and

updating an advertisement database according to input received in the user interface;

wherein each advertisement of the plurality of advertisements is charged for according to a price bid in response to a communication lead generated from the advertisement.

2. The method of claim 1, wherein the user interface comprises a HyperText Markup Language (HTML) document.

3. The method of claim 2, wherein the HTML document comprises a spreadsheet showing a plurality of attributes of the plurality of advertisements.

4. The method of claim 1, further comprising:

receiving user input selecting one or more advertisement attributes prior to said generating the user interface;

wherein the user interface comprises editable fields for the one or more advertisement attributes selected according to the user input.

5. The method of claim 1, further comprising:

receiving user input selecting the plurality of advertisements of more than one user, prior to said generating the user interface.

6. The method of claim 1, further comprising:

caching changes to more than one of the plurality of advertisements in the user interface; and

transmitting the changes to a server to update the advertisement database, in response to one user indication to the user interface.

7. The method of claim 6, further comprising:

providing a feedback indicating whether there is an error in updating the advertisement in response to input received in the user interface.

8. The method of claim 1, wherein the user interface comprises a field to indicate a status of a previous update to an advertisement and one or more fields to allow further edit of one or more attributes of the advertisement that is previously updated.

9. The method of claim 1, further comprising:

generating a user interface to allow selection of more than one user.

10. The method of claim 9, further comprising:

displaying statistics of advertisements of the more than one user in a user interface to allow selection of a subset of the advertisements of the more than one user for edit.

11. The method of claim 10, further comprising:

displaying a user interface to allow selection of one or more advertisement attributes for edit of the subset of the advertisements.

12. The method of claim 9, wherein the user interface further allows selection of one or more user attributes for edit of the more than one user.

13. The method of claim 9, wherein the user interface further allows selection of one or more advertisement attributes for edit of advertisements of the more than one user.

14. The method of claim 13, wherein the one or more advertisement attributes include at least one of bid price, advertisement category, description, service area, status, phone number, and business name.

15. The method of claim 1, wherein the user interface includes a plurality of fields for associating image files with the plurality of advertisements, each of the fields providing a set of selection options to select one image file from a set of image files in a server.

16. The method of claim 15, further comprising:

updating the set of selection options in the user interface after receiving an uploaded image file at the server.

17. The method of claim 1, further comprising:

generating a user interface to show a plurality of users simultaneously and allow edit of at least one attribute of any of the plurality of users.

18. The method of claim 17, wherein the attribute is user name, password, street address, name, phone number, company name, email address, or payment information.

19. A machine readable medium containing instructions which when executed on a data processing system cause the system to perform a method, comprising:

generating a user interface to show a plurality of advertisements simultaneously and allow edit of any of the plurality of advertisements; and

updating an advertisement database according to input received in the user interface;

wherein each advertisement of the plurality of advertisements is charged for according to a price bid in response to a communication lead generated from the advertisement.

20. A data processing system, comprising:

means for generating a user interface to show a plurality of advertisements simultaneously and allow edit of any of the plurality of advertisements; and

means for updating an advertisement database according to input received in the user interface;

wherein each advertisement of the plurality of advertisements is charged for according to a price bid in response to a communication lead generated from the advertisement.