System and method for selecting advertising in a social bookmarking system
First Claim
1. A method for selecting advertising comprising acts of:
- collecting classification data from a plurality of users, wherein at least one portion of the classification data indicates a classification of content;
determining, based on the at least one portion of the classification data, an advertisement; and
presenting the advertisement to a user in response to the user performing an action with respect to the classification data.
9 Assignments
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Accused Products
Abstract
One aspect relates to a social bookmarking system that has the capability of displaying advertisements based on user input provided to the system. Advertisements displayed to the user may be determined based on one or more classifications provided by the social bookmarking system and selected by the user. Further, classification information that is created, used, or otherwise associated with the particular user may be used to determine ads displayed to that user. Another aspect relates to a system for collecting user classifications of content and using such classifications to match ads to appropriate content. In such a manner, more appropriate associations between ads and content may be made. Such classifications may be collected, for example, using a social bookmarking system. Further, advertisers may subscribe to classifications created in the social bookmarking system, allowing their advertisements to be displayed to users that perform actions with the subscribed classification. Also, advertisers may be permitted to submit their own classification information to the social bookmarking system.
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Citations
52 Claims
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1. A method for selecting advertising comprising acts of:
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collecting classification data from a plurality of users, wherein at least one portion of the classification data indicates a classification of content;
determining, based on the at least one portion of the classification data, an advertisement; and
presenting the advertisement to a user in response to the user performing an action with respect to the classification data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A system for selecting advertising, the system comprising:
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a classification system adapted to provide classification data collected from a plurality of users, wherein the classification data includes a portion that classifies the content, and is adapted to associate the portion of the classification data with an advertisement; and
an interface adapted to display an advertisement to a user in response to at least one user performing an action with respect to the classification data. - View Dependent Claims (25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42)
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43. A method for selecting advertising comprising acts of:
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collecting classification data from a plurality of users, wherein at least one portion of the classification data indicates a classification of content, the content being related to an organization; and
subscribing, by the organization, to the at least one portion of the classification data. - View Dependent Claims (44, 45, 46, 47, 48, 49, 50, 51, 52)
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Specification