Database structure and method

• US 20070067371A1
• Filed: 09/19/2005
• Published: 03/22/2007
• Est. Priority Date: 09/19/2005
• Status: Abandoned Application

• Current Assignee: SBC Knowledge Ventures LP (AT&T, Inc.)
• Original Assignee: SBC Knowledge Ventures LP (AT&T, Inc.)
• Inventors: Bosley, Heather, Allan, Bruce, Lee, Yeow, Cobb, J.
• Application Number:
  US11/230,015
• Publication Number:
  US 20070067371A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/288 Entity relationship models
• CPC Class Codes: G06F 40/35 Discourse or dialogue representation

Abstract

The present disclosure is directed generally to a system and method for content management. The system and method provides a rhetorical content model, and automated methods of generating proposals and other documents based thereon. The data storage system can map properties from an explicit data architecture to constructs in a liquid content abstract data architecture. The mapping is performed based on rules such that the level of abstraction is increased from normal database architectures. In a particular illustrative embodiment, the content management system includes a database including a plurality of records and a server responsive to the database. At least one of the plurality of records includes a plurality of fields storing grammatical syntax elements associated with a content subject. Each of the grammatical syntax elements has a rhetorical structure to facilitate selective assembly into at least one sentence. The server is configured to selectively retrieve at least one of the grammatical syntax elements and to provide a data file including the selectively retrieved grammatical syntax element.

Claims

1. A data storage system comprising:

a memory configured to store objects including at least one discourse object, at least one concept, and at least one property, the property having a rhetorical structure that is linkable to the discourse object via the concept;

a mapping table to provide a mapping configuration for mapping a stored object to a construct in an abstract data architecture.

2. The data storage system of claim 1, wherein the discourse object, concept, and property from an explicit data architecture are mapped into constructs in a liquid content abstract data architecture based on rules such that the level of abstraction is increased.

3. The data storage system of claim 1, wherein the discourse object, concept and property are associated based on links and rules, and the rules are stored in rules tables and when new entries are added to the memory new instances are added to existing rules tables.

4. The data storage system of claim 1, wherein the selectable concept is one of a class of information from a plurality of classes of information, a meaning, a purpose, a persuasion, a conveyance, an intent, a concept, an example, an illustration, a testimonial a definition a description a comparison an emphasis, an inference, advantage, an application, an availability, a component, a customer answer, a customer question, a diagram, a differentiator, a feature, a how does it work, an implementation, an audience factor, a configuration, a opinion, a success story and a legal note.

5. The data storage system of claim 1, wherein the discourse object is one of an entity that can be described product, a promotion, a service, a product offering, a service offering, a package offering, a conceptual offering, an item, a customer, an employee, and a proposal.

6. The data storage system of claim 1, wherein the individual properties further include classes of attributes of discourse objects.

7. The data storage system of claim 1, wherein the linkable rhetorical structures can integrate atomic level rhetorical units to form at least one sentence having a rhetorical structure.

8. The data storage system of claim 7, wherein the rhetorical structure conveys a meaning, theme or idea and the selectable concepts are organized based on the meaning, theme or idea of the concept.

9. The data storage system of claim 1, wherein the plurality of properties is one of a comment, a description, an opinion, a testimonial, a name, a date, an event, a graphic, an occurrence, a difference, a how, a when, a why, a where, a what, a who and a selectable target audience profile.

10. The data storage system of claim 1, further comprising external source identifiers, the external source identifiers configured to locate one of a remotely located discourse object, a concept and a property.

11. A method of operating a database comprising;

storing concepts that can facilitate providing rhetorical content, the concepts linking to a discourse object;

storing attributes a discourse objects in rhetorical units

linking the stored attribute to the discourse object in a relational database;

selecting a discourse object;

selecting a concept to be conveyed about the selected discourse object;

integrating the selected discourse object with the linked attributes based on the selected concept to produce rhetorical content.

12. The method of claim 11, further comprising displaying rhetorical content.

13. The method of claim 11, wherein stored concepts are linked utilizing rules and instances.

14. A method of assembling content comprising:

selecting a discourse object;

displaying a concept, the concept having a rhetorical theme to support the discourse object, the concept being an instance of the discourse object responsive to rules.

selecting a the concept;

locating a property utilizing links;

displaying grammatically correct content responsive to the selected discourse object the selected concept and the rules.

15. The method of claim 14, further comprising automatically displaying rhetorical content responsive to the selected discourse object and the selected attribute.

16. The method of claim 14, further comprising selecting a target audience and automatically providing rhetorical content based on the selected discourse object, the selected attribute and the selected target audience.

17. A method of structuring a database comprising:

storing a discourse object as a discourse object record;

storing at least one concept as a concept record;

storing at least one property as a property record; and

associating the property record with the discourse object record utilizing rules and links wherein a rhetorical content can be generated by selecting discourse object and a concept.

18. The method of claim 17, further comprising:

selecting a discourse object, and a concept utilizing a graphical user interface; and

automatically selecting properties responsive to the selection.

19. The method of claim 17, further comprising concatenating discourse objects with properties to form a rhetorical content.

20. The method of claim 17, wherein the discourse object is at least one of an entity that can be described, a customer, a product, a product promotion, a subject, a service, a service promotion, a technology, and an item.

21. The method of claim 17, wherein the at least one property provides one of a discrete fact, a description, a feature description, a benefit description, and an idea that describes the at least one concept.

22. The method of claim 17, wherein the at least on concept is one of a feature, class of information, a distinction, and a discrete fact.

23. The method of claim 17, wherein the discourse object, the at least one concept and the at least one property are stored in a rhetorical element format.

24. The method of claim 17, further comprising rendering electronically displayable media by assembling rhetorical unit of the discourse object, the at least one concept, and the at least one property.

25. A method of storing data comprising:

receiving a plurality of user content comprising property elements associated with at least one discourse object via a concept; and

storing the plurality of user content in data records organized by the discourse objects, the properties and the concept to provide rhetorical structure to facilitate selective assembly of the discourse object and the properties into at least one sentence based on selection of the concept;

26. The method of claim 25, further comprising:

converting at least a portion of the plurality of user content into a structured format file supporting rhetorical elements; and

rendering an electronically displayable document using the property elements, the content and the discourse object in a structured format file, the electronically displayable document including at least one grammatically structured sentence.

27. The method of claim 25, wherein the property elements have grammatically structured text elements, each of the plurality of grammatical structured text elements having a rhetorical structure to facilitate selective assembly of the discourse object and the properties into at least one sentence.

28. A database configured for content delivery comprising:

a server program configured to receive requests associated with a discourse object, the requests being received via a distributed network;

a rhetorical data file including a plurality of discourse objects, a plurality of properties of concepts, the concepts linking discourse objects to properties, the rhetorical data file having structured data to provide the properties and the discourse objects in portions of grammatical phrases; and

a concatenator responsive to the rhetorical data file, the concatenator configured to selectively construct content relating to the discourse object using at least one grammatical phrase structure from the set of grammatical phrase structures, the concatenator configured to deliver discourse objects and properties as content.

29. The content delivery application of claim 28, wherein the server program delivers the content via the distributed network.

30. The content delivery application of claim 28, wherein the rhetorical data file comprises XML coding.

31. The content delivery application of claim 28, wherein the content is constructed in accordance with an XSL file.

32. The content delivery application of claim 28, wherein the at least one grammatical phrase structure is selected from a group consisting of an item to be described, a product name, a product class, a description phrase, a differentiator phrase, and comparable product name.

33. The method of claim 31, wherein at least one of the plurality of rhetorical elements is associated with one of a class of attributes, a product description a definition, a product name, a product class, a product differentiator, a product functionality, a product feature, a first degree of technical content, a second degree of technical content, the second degree being greater in technical specificity than the first degree of technical content, a product benefit, a product comparative description.