Method and apparatus for providing advertisement in digital broadcasting system

• US 20070067796A1
• Filed: 06/02/2006
• Published: 03/22/2007
• Est. Priority Date: 07/19/2005
• Status: Abandoned Application

• Current Assignee: Samsung Electronics Co. Ltd.
• Original Assignee: Samsung Electronics Co. Ltd.
• Inventors: Seo, Ju-hee
• Application Number:
  US11/445,268
• Publication Number:
  US 20070067796A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/23608 Remultiplexing multiplex streams, e.g. involving modifying time stamps or remapping the packet identifiers
• CPC Class Codes: H04N 21/23614 Multiplexing of additional data and video streams arrangements for simultaneous broadcast of plural pieces of information H04H20/28
• CPC Class Codes: H04N 21/2362 Generation or processing of Service Information [SI]
• CPC Class Codes: H04N 21/2365 Multiplexing of several video streams
• CPC Class Codes: H04N 21/434 Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream demultiplexing of data packets for data networks, e.g. RTP/UDP H04L65/00
• CPC Class Codes: H04N 21/4345 Extraction or processing of SI, e.g. extracting service information from an MPEG stream
• CPC Class Codes: H04N 21/4347 Demultiplexing of several video streams
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A method and apparatus for providing advertisements in a digital broadcasting system. The method includes: multiplexing video elementary streams (ESs) for a service channel into at least two transmission streams (TSs); and storing priority information on each of the ESs, wherein the video ESs includes at least one video ES for advertisements, and their reproduction order is determined based on the priority information on each of the ESs. Therefore, an additional video stream for advertisements is added to a TS stream separately from a general video stream, thereby providing advertisements in a DMB system along with or sequentially to a general video service.

Claims

1. A method of providing advertisements in a digital broadcasting system, the method comprising:

multiplexing video elementary streams (ESs) for a service channel into at least two transmission streams (TSs); and

storing priority information on each of the video ESs,

wherein the video ESs include at least one video ES for advertisements, and a reproduction order of the video ESs is determined based on the priority information.

2. The method of claim 1, wherein priority of a video ES for general video service is determined to be higher than priority of a video ES for advertisements.

3. The method of claim 1, wherein the priority information of the video ESs is included in an object descriptor (OD) stream included in the TSs.

4. The method of claim 1, wherein the video ESs further comprise a video ES for an additional service including at least one of education, weather, stock, transportation, and news.

5. A method of providing advertisements in a digital broadcasting system, the method comprising:

demultiplexing at least two video elementary streams (ESs) for a service channel from a received transmission stream (TS);

extracting priority information of each of the demultiplexed video ESs from the received TS; and

reproducing at least one video ES for advertisements of the video ESs prior to a video ES for general video service based on the extracted priority information.

6. The method of claim 5, wherein priority of a video ES for general video service is determined to be higher than priority of a video ES for advertisements.

7. The method of claim 5, wherein the priority information on each of the video ESs is included in an object descriptor (OD) stream included in the TS.

8. The method of claim 5, wherein the video ESs further comprise a video ES for an additional service including at least one of education, weather, stock, transportation, and news.

9. The method of claim 5, wherein the at least one video ES for advertisements is first reproduced before the video ES for general video service is reproduced.

10. The method of claim 5, wherein the at least one video ES for advertisements and the video ES for general video service are simultaneously reproduced on a screen.

11. The method of claim 9, wherein, if there is more than one video ES for advertisements, the video ESs for advertisements are sequentially reproduced based on the priority information on each of the video ESs for advertisements.

12. The method of claim 5, wherein a time for reproducing a video ES for advertisement can be adjusted as selected by a user.

13. The method of claim 5, further comprising:

moving to a website related to a video ES for an advertisement being reproduced according to a user'"'"'s selection.

14. The method of claim 13, wherein information on the website related to the video ES for an advertisement is included in anchor node information of a binary format scene descriptor (BIFS).

15. An apparatus for providing advertisements in a digital broadcasting system, the apparatus comprising:

means for multiplexing video elementary streams (ESs) for a service channel into at least two transmission streams (TSs); and

means for storing priority information on each of the video ESs,

wherein the video ESs include at least one video ES for advertisements, and a reproduction order of the video ESs is determined based on the priority information stored on each of the ESs.

16. The apparatus of claim 15, wherein priority of a video ES for general video service is determined to be higher than priority of a video ES for advertisements.

17. The apparatus of claim 15, wherein the priority information of the video ESs is included in an object descriptor (OD) stream included in the TSs.

18. The apparatus of claim 15, wherein the video ESs further comprise a video ES for an additional service including at least one of education, weather, stock, transportation, and news.

19. An apparatus for providing advertisements in a digital broadcasting system, the apparatus comprising:

means for demultiplexing at least two video elementary streams (ESs) for a service channel from a received transmission stream (TS);

means for extracting priority information on each of the demultiplexed video ESs from the received TS; and

means for reproducing at least one video ES for advertisements of the video ESs prior to a video ES for general video service based on the extracted priority information.

20. The apparatus of claim 19, wherein priority of a video ES for general video service is determined to be higher than priority of a video ES for advertisements.

21. The apparatus of claim 19, wherein the priority information on each of the video ESs is included in an object descriptor (OD) stream included in the TS.

22. The apparatus of claim 19, wherein the video ESs further comprise a video ES for an additional service including at least one of education, weather, stock, transportation, and news.

23. The apparatus of claim 19, wherein the at least one video ES for advertisements is first reproduced before the video ES for general video service is reproduced.

24. The apparatus of claim 19, wherein the at least one video ES for advertisements and the video ES for general video service are simultaneously reproduced on a screen.

25. The apparatus of claim 23, wherein, if there is more than one video ES for advertisements, the video ESs for advertisements are sequentially reproduced based on the priority information on each of the video ESs for advertisements.

26. The apparatus of claim 19, wherein a time for reproducing a video ES for advertisement can be adjusted as selected by a user.

27. The apparatus of claim 19, further comprising:

moving to a website related to a video ES for an advertisement being reproduced according to a user'"'"'s selection.

28. The apparatus of claim 27, wherein information on the website related to the video ES for an advertisement is included in anchor node information of a binary format scene descriptor (BIFS).