Using information from user-video game interactions to target advertisements, such as advertisements to be served in video games for example
First Claim
Patent Images
1. A computer-implemented method comprising:
- a) generating an ad request, wherein the ad request includes video game information;
b) transmitting the ad request to an ad server;
c) determining at least one ad responsive to the ad request using at least the video game information included in the ad request;
d) transmitting the at least one ad to a video game apparatus; and
e) rendering the at least one ad in a video game being played by the video game apparatus.
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Abstract
Information about a person'"'"'s interests and gaming behavior may be determined by monitoring their online gaming activities (and perhaps making inferences from such activities). Such information may be used to improve ad targeting. For example, such information may used to target ads to be rendered in a video game being played by the person.
295 Citations
33 Claims
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1. A computer-implemented method comprising:
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a) generating an ad request, wherein the ad request includes video game information;
b) transmitting the ad request to an ad server;
c) determining at least one ad responsive to the ad request using at least the video game information included in the ad request;
d) transmitting the at least one ad to a video game apparatus; and
e) rendering the at least one ad in a video game being played by the video game apparatus. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A computer-implemented method comprising:
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a) tracking at least one of user selections and user play in the context of a video game;
b) inferring user characteristics from the tracked at least one user selections and user game play; and
c) determining ads relevant to the user using the inferred user characteristics.
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30. A computer-implemented method comprising:
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a) generating an ad request, wherein the ad request includes video game information;
b) transmitting the ad request to an ad server;
c) receiving at least one ad that was determined using at least the video game information included in the ad request; and
d) rendering the at least one ad in a video game being played by the video game apparatus.
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31. A computer-implemented method comprising:
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a) accepting an ad request, wherein the ad request includes video game information;
b) determining at least one ad responsive to the ad request using at least the video game information included in the ad request; and
c) transmitting the at least one ad to a video game apparatus for rendering in a video game being played by the video game apparatus.
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32. Apparatus comprising:
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a) means for accepting an ad request, wherein the ad request includes video game information;
b) means for determining at least one ad responsive to the ad request using at least the video game information included in the ad request; and
c) means for transmitting the at least one ad to a video game apparatus for rendering in a video game being played by the video game apparatus.
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33. A computer-readable medium having stored thereon computer-executable instructions which, when executed by a computer, perform acts of:
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a) accepting an ad request, wherein the ad request includes video game information;
b) determining at least one ad responsive to the ad request using at least the video game information included in the ad request; and
c) transmitting the at least one ad to a video game apparatus for rendering in a video game being played by the video game apparatus.
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Specification