Systems and Methods For Media Planning, Ad Production, and Ad Placement For Internet

• US 20070073584A1
• Filed: 08/24/2006
• Published: 03/29/2007
• Est. Priority Date: 08/26/2005
• Status: Abandoned Application

• Current Assignee: Spot Runner, Inc.
• Original Assignee: Spot Runner Incorporated A Delaware Corporation Small Business Concern
• Inventors: Metral, Max, Grouf, Nicholas, Waxman, David, Granbery, John, Rorvik, Svein, Lieberman, Lucy
• Application Number:
  US11/467,126
• Publication Number:
  US 20070073584A1
• Time in Patent Office: Days
• US Class Current: 705/14.480
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Methods and systems for generating an on-line media plan for an on-line advertiser. The approach may include storing information regarding advertising rates of a plurality of on-line media properties; storing information regarding on-line audience reached by the on-line media properties; storing information regarding the on-line advertiser; generating a media plan for on-line advertisements based on the advertising rates, information regarding on-line audience, the information regarding the on-line advertiser; and presenting the media plan to the on-line advertiser for purchase. The advertisement may include an advertisement placed on a web site, an advertisement sent by e mail, a rich media advertisement, or a click through advertisement.

Claims

1. A computerized method of generating a on-line media plan for a on-line advertiser comprising:

storing information regarding advertising rates of a plurality of on-line media properties;

storing information regarding on-line audience reached by the on-line media properties;

storing information regarding the on-line advertiser;

generating a media plan for on-line advertisements based on the advertising rates, information regarding on-line audience, the information regarding the on-line advertiser; and

presenting the media plan to the on-line advertiser for purchase.

2. The method of claim 1, wherein the on-line advertisement includes an advertisement placed on a web site.

3. The method of claim 1, wherein the on-line advertisement includes an advertisement sent by e-mail.

4. The method of claim 1, wherein the on-line advertisement includes a rich media advertisement.

5. The method of claim 1, wherein the on-line advertisement includes a click-through advertisement.

6. The method of claim 1, wherein the media plan includes at least a web site on which the on-line advertisements will run.

7. The method of claim 1, wherein the media plan includes an identification of e-mail addresses to which the on-line advertisements will be sent.

8. The method of claim 1, wherein the media plan includes a list of dates the on-line advertisements will run.

9. The method of claim 1, including storing information regarding a plurality of channels of on-line advertising including e-mail and web sites, and generating the media plan based on the stored information.

10. The method of claim 1, including storing measurement information for the forms of on-line advertising and generating the media plan based on this measurement information.

11. The method of claim 1, including generating the media plan including e-mail, banner, rich media, and pop-up forms of advertisements.

12. The method of claim 1, including selecting a form of on-line advertising reaching a target demographic allowing a desired number of advertisements to be purchased within a specified budget.

13. The method of claim 1, wherein the information regarding audience comprises demographic information.

14. The method of claim 1, including generating the on-line media plan based on the audience information including a combination of audiences'"'"' leisure interests, use of technology, brand preferences, and amounts spent on different products and services.

15. The method of claim 1, including sending at least a part of the media plan to an on-line media property.

16. The method of claim 1, including ranking on-line media properties by summing respective audience information for each demographic and dividing by a total number of demographics, and, if no demographics are selected, ranking on-line networks by audience information.

17. The method of claim 1, including measuring efficacy of the on-line advertising on the advertiser'"'"'s own web site.

18. The method of claim 1, wherein measuring efficacy of the on-line advertising on the advertiser'"'"'s own web site comprises measuring number of visitors on the advertiser'"'"'s own web site.

19. The method of claim 1, wherein measuring efficacy of the on-line advertising on the advertiser'"'"'s own web site comprises measuring transactions the advertiser achieves from viewers clicking on a link in an advertisement.

20. A system for providing an on-line media plan for a on-line advertiser comprising:

a database of rate information of a plurality of on-line media properties;

a database of information regarding performance of the on-line media properties for respective demographics;

an interface that prompts a on-line advertiser for information regarding at least an audience targeted by the advertiser;

logic that generates a on-line media plan based on the rate card, information regarding performance, the demographic and the budget; and

an interface that presents the plan to the on-line advertiser for purchase.

21. The system of claim 20, wherein the interface obtains a budget from the on-line advertiser.

22. A method for providing a media plan for a on-line advertiser comprising:

receiving location data from the on-line advertiser and, based on the location information and a database that associates location information, determining available markets;

receiving market selection from the on-line advertiser and, based on a database including rate information of on-line media properties, determining viable on-line media properties;

receiving selection of business category or demographics, performing category matching, and determining a custom on-line network hierarchy; and

receiving campaign parameters and, based on the campaign parameters, generating an on-line media plan.

23. The method of claim 22, wherein the campaign parameters include budget, media objectives and media schedule.

24. The method of claim 22, including:

storing the media plan in a database for the on-line advertiser;

allowing the on-line advertiser to view a list of saved plans; and

displaying a plan selected by the on-line advertiser.

25. The method of claim 22, including successively checking available on-line networks, determining remaining available budget until budget is exhausted, and including the on-line networks in the plan if budget is available.