Calculation and presentation of mobile content expected value

• US 20070073722A1
• Filed: 04/27/2006
• Published: 03/29/2007
• Est. Priority Date: 09/14/2005
• Status: Abandoned Application

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Application Number:
  US11/413,273
• Publication Number:
  US 20070073722A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

In embodiments of the present invention improved capabilities are described for receiving data associated with mobile content, calculating an expected value of the mobile content based at least in part on the data received, and presenting the expected value to a sponsor.

Claims

1. A method of presenting an expected value of mobile content to a sponsor comprising:

receiving data associated with a mobile content;

calculating an expected value of the mobile content based at least in part on the data received; and

presenting the expected value to a sponsor.

2. The method of claim 1, wherein the data associated with the mobile content is a bid.

3. The method of claim 1, wherein the data associated with the mobile content is a clickthrough volume.

4. The method of claim 3, wherein the clickthrough volume is segmented by information relating to a mobile communication facility.

7. The method of claim 4, wherein the information relating to a mobile communication facility is a user history.

8. The method of claim 4, wherein the information relating to a mobile communication facility is a user transaction.

9. The method of claim 4, wherein the information relating to a mobile communication facility is a geographic location.

10. The method of claim 4, wherein the information relating to a mobile communication facility is a user device.

11. The method of claim 4, wherein the information relating to a mobile communication facility is a time.

12. The method of claim 4, wherein the information relating to a mobile communication facility is a mobile communication facility characteristic.

17. The method of claim 1, wherein the data associated with the mobile content is a conversion volume.

32. The method of claim 1, wherein the data associated with the mobile content is a purchase price.

34. The method of claim 1, wherein the data associated with the mobile content is a sponsor'"'"'s margin.

35. The method of claim 1, wherein the data associated with the mobile content is a wireless carrier'"'"'s margin.

43. The method of claim 1, wherein the mobile content is the result of a search query.

51. The method of claim 1, wherein the expected value is an expected advertiser margin.

55. The method of claim 1, wherein the expected value is an expected yield.

57. The method of claim 1, wherein the expected value is an expected conversion yield.

65. The method of claim 1, wherein the expected value is a lifetime customer value.

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33. (canceled)

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56. (canceled)

58-64. -64. (canceled)

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88. A system of presenting an expected value of mobile content to a sponsor comprising:

a receiving facility adapted to receive data associated with a mobile content;

a calculating facility adapted to calculate an expected value of the mobile content based at least in part on the data received; and

a presenting facility adapted to present the expected value to a sponsor.

89-174. -174. (canceled)