System and method configuring contextual based content with published content for display on a user interface

• US 20070073756A1
• Filed: 09/07/2006
• Published: 03/29/2007
• Est. Priority Date: 09/26/2005
• Status: Abandoned Application

• Current Assignee: The Media Trust Company
• Original Assignee: The Media Trust Company
• Inventors: Matheny, Joseph, Bordes, Peter, Manhas, Jivan
• Application Number:
  US11/516,586
• Publication Number:
  US 20070073756A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/3334 Selection or weighting of terms from queries, including natural language queries
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system and method for generating secondary advertising content for presentation on a user interface of a device in association with primary publishing content. The system and method comprise a queue for receiving the primary content including a plurality of identifiable textual elements for analysis as candidates to associate with the secondary content. The plurality of identifiable textual elements are distributed in a number of defined regions of the primary content such as paragraphs. The system and method also have a content analyzer module configured for accessing the primary content and for performing a contextual analysis of the plurality of identifiable textual elements. The analysis includes determining for each of the number of defined regions those key elements from the identifiable textual elements that match element entries in at least one key element list. The analysis further includes determining a density of the matched key elements from a specified region of the number of defined regions. The system and method further include a threshold module for determining if the density exceeds a predefined density threshold for a category including a predefined list of category elements, where at least some of matched key elements being included in the list of category elements. The category is linked to the secondary content. The system and method further include an instruction module configured for generating an association instruction for linking the secondary content to at least one of the matched key elements associated with the category. The secondary content is made available to the device for presentation on the user interface in relation to the primary content through use of the association instruction.

Claims

1. A system for assigning secondary content for presentation on a user interface of a device in association with primary content, the system comprising:

a storage for receiving the primary content including a plurality of identifiable elements for analysis as candidates for at least one key element to associate with the secondary content, the plurality of identifiable elements distributed in a number of defined regions of the primary content;

a content analyzer module configured for accessing the primary content and for performing a contextual analysis of the plurality of identifiable elements, the analysis including for each of the number of defined regions determining in the plurality of identifiable elements those said key elements matching element entries in at least one key element list, the analysis further including determining a density of the matched key elements from a specified region of the number of defined regions;

a threshold module for determining the density exceeds a predefined density threshold for a category including a predefined list of category elements, at least some of matched key elements being included in the list of category elements, the category linked to the secondary content; and

an instruction module configured for generating an association instruction for linking the secondary content to at least one of the matched key elements associated with the category;

wherein the secondary content is made available to the device for presentation on the user interface in relation to the primary content through use of the association instruction.

2. The system of claim 1 further comprising a file assembly module configured for assembling a file to contain the primary content and the association instruction coupled to the at least one of the matched key elements of the primary content.

3. The system of claim 2, wherein the file assembly module is further configured to assemble the file to contain the secondary content.

4. The system of claim 2, wherein the file assembly module is further configured for generating a modified primary content including a modified one of the at least one of the matched key elements distinguishable from the plurality of identifiable elements of the primary content.

5. The system of claim 4, wherein the modified one is distinguishable using a distinguishing technique selected from the group comprising:

visual and audio.

6. The system of claim 5, wherein the visual technique is selected from the group comprising:

highlighted;

colour change;

underlined;

bolded;

font style change;

shading;

animation; and

an identification symbol for positioning adjacent to the at least one of the matched key elements.

7. The system of claim 2, wherein the file includes the matched key elements of the primary content configured for presentation on the user interface.

8. The system of claim 7, wherein the primary content of the file represents a desired exchange of data between an information source and the device.

9. The system of claim 7, wherein the file is selected from the group comprising:

a message;

a document; and

at least one page of data.

10. The system of claim 7, wherein the primary content is selected from the group comprising:

published material available over a network connected to the device and data generated by a remote process in response to processing of a transaction with respect to the device.

11. The system of claim 7, wherein the primary content is schema defined content including mark up symbols defining data and data for presentation on the user interface.

12. The system of claim 2 further comprising the secondary content being schema defined content including mark up symbols defining data and data for presentation on the user interface.

13. The system of claim 12, wherein the secondary content is selected from the group comprising:

a popup window containing presentation data;

a flash video;

a text box containing text data; and

an audio file.

14. The system of claim 12, wherein the secondary content is selected from the group comprising:

a banner advertisement;

a text link advertisement;

a flash advertisement;

a hyperlink to the secondary content stored remotely from the device over a network.

15. The system of claim 12, wherein the secondary content is selected from the group comprising:

data configured for facilitating a transaction with respect to the device; and

an interactive form set.

16. The system of claim 12, wherein the secondary content is selected from the group comprising:

on-line publishing content distributed via a URL.

17. The system of claim 12, wherein the secondary content is selected from the group comprising:

podcasting data.

18. The system of claim 2, wherein the key elements of the primary content are selected from the group comprising:

text;

a word;

a phrase;

an image; and

an identifiable location in the primary content.

19. The system of claim 1, wherein the specified region is selected from the group comprising:

a portion of text;

a paragraph;

a section of a page of data;

an image;

a group of images; and

a portion of a data stream.

20. The system of claim 1, wherein the association instruction is configured for facilitating access and presentment of the secondary content on the user interface in response to a user event.

21. The system of claim 20, wherein the association instruction comprises scripted instructions for accessing the secondary content.

22. The system of claim 20, wherein the association instruction is configured to generate a content request for facilitating presentation of the secondary content on the user interface.

23. The system of claim 22 further comprising an association module for receiving over a network the content request originating from the device.

24. The system of claim 23, wherein the association module is further configured for dynamically selecting the secondary content from a plurality of secondary content based on contents of the content request.

25. The system of claim 24 further comprising a secondary content queue containing the plurality of secondary content.

26. The system of claim 23 further comprising the association module configured for dynamically generating the secondary content based on information contained in the content request.

27. The system of claim 1 further comprising association rules for use by the content analyzer module in facilitating determination of said key elements from the plurality of identifiable elements.

28. The system of claim 27, wherein the association rules are configured to include the element entries of the key element list.

29. The system of claim 28, wherein the element entries include entries selected from the group comprising:

user identification information and device identification information.

30. The system of claim 28, wherein the element entries include user behaviour entries selected from the group comprising:

history of access to the primary content;

history of access to other information related to the primary content; and

access frequency to an information source of the primary content.

31. The system of claim 30, wherein the user behaviour entries are part of the predefined list of category elements.

32. The system of claim 31, wherein the key element list is the predefined list of category elements.

33. The system of claim 22 further comprising an association module to facilitate matching of the secondary content in view of the content request.

34. The system of claim 33 further comprising association rules for use by the association module in facilitating determination of the secondary content based on the contents of the content request.

35. The system of claim 34, wherein the association rules are configured to include the element entries of the key element list.

36. The system of claim 35, wherein the element entries include entries selected from the group comprising:

user identification information and device identification information.

37. The system of claim 35, wherein the element entries include user behaviour entries selected from the group comprising:

history of access to the primary content;

history of access to other information related to the primary content; and

access frequency to an information source of the primary content.

38. The system of claim 37, wherein the user behaviour entries are part of the predefined list of category elements.

39. The system of claim 33, wherein the association module is further configured to select the secondary content from a content queue based on the contents of the content request.

40. The system of claim 33, wherein the data of the secondary content is dynamically generated based on the contents of the content request.

41. A method for assigning secondary content for presentation on a user interface of a device in association with primary content, the method comprising the steps of:

receiving the primary content including a plurality of identifiable elements for analysis as candidates for at least one key element to associate with the secondary content, the plurality of identifiable elements distributed in a number of defined regions of the primary content;

accessing the primary content and for performing a contextual analysis of the plurality of identifiable elements, the analysis including for each of the number of defined regions determining in the plurality of identifiable elements those said key elements matching element entries in at least one key element list;

determining a density of the matched key elements from a specified region of the number of defined regions;

determining the density exceeds a predefined density threshold for a category including a predefined list of category elements, at least some of matched key elements being included in the list of category elements, the category linked to the secondary content; and

generating an association instruction for linking the secondary content to at least one of the matched key elements associated with the category;

wherein the secondary content is made available to the device for presentation on the user interface in relation to the primary content through use of the association instruction.