Systems for inserting advertisements into a podcast

• US 20070078712A1
• Filed: 02/02/2006
• Published: 04/05/2007
• Est. Priority Date: 09/30/2005
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Ott, Edward, Hayashi, Nathanael
• Application Number:
  US11/347,046
• Publication Number:
  US 20070078712A1
• Time in Patent Office: Days
• US Class Current: 705/14.690
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

Systems and methods are provided for automatically delivering media files with advertisements over a network. A method and system is disclosed for automatically adding an advertisement to the beginning or the end of a media file, such as a podcast episode, when the media file is requested by a consumer. In another aspect, the media file may be automatically searched for an advertisement marker, such as a specific tone or data element in the media file, that acts as a submission point for the automatic insertion of an advertisement into the media file. Aspects of the present invention allow for automatic insertion of advertisements after the creation of the media file, potentially without any interaction between the creator and the advertiser. The systems can be implemented at a central server, at the media file source, at a consumer'"'"'s media player or distributed throughout various computing devices.

Claims

1. A method comprising:

receiving, from a requesting device, a request for a media file;

determining, based on the request, that an advertisement should be transmitted with the media file and that the media file does not include the advertisement; and

transmitting the media file and the advertisement to the requesting device so that media data of the media file and media data of the advertisement are rendered in a predetermined sequence.

2. The method of claim 1 wherein transmitting further comprises:

inserting media data from the advertisement into the media file.

3. The method of claim 1 wherein transmitting further comprises:

creating a container;

copying media data from the advertisement into the container;

copying media data from the requested media file into the container; and

transmitting the container to the requesting device.

4. The method of claim 3 wherein the container is presented to the requesting device as the requested media file.

5. The method of claim 3 wherein the copying operations further comprise:

copying media data from the advertisement into the container so that the advertisement is rendered before the media data from the media file is rendered.

6. The method of claim 1 further comprising:

recording that the advertisement was transmitted to the requesting device;

billing an advertiser associated with the advertisement a first amount of money; and

crediting a publisher associated with the media file a second amount of money.

7. The method of claim 3 further comprising:

searching the media file for an advertisement marker; and

inserting media data from the advertisement into the container at a location based on the advertisement marker.

8. The method of claim 7 wherein the advertisement marker is within media data of the media file at a predetermined advertisement location in the media file and inserting further comprises:

inserting media data from the advertisement into the media file at the predetermined advertisement location.

9. The method of claim 1 wherein the transmitting operation comprises:

transmitting an advertisement render command, the advertisement command causing the requesting device to render the advertisement.

10. The method of claim 9 wherein the advertisement render command is inserted within media data of the media file at a location within the media file that the advertisement is to be rendered.

11. The method of claim 9 wherein the advertisement render command is metadata associated with the media file.

12. The method of claim 7 further comprising:

searching the media data of the media file for the advertisement marker at a predetermined advertisement location; and

copying media data from the advertisement into media data of the media file at the predetermined advertisement location within the media data of the media file.

13. The method of claim 1 further comprising:

selecting an advertisement from an advertisement library based on the request.

14. The method of claim 1 wherein transmitting further comprises:

streaming media data of the media file to the requesting device, the streamed media data for rendering as the media data is received; and

streaming media data of the advertisement to the requesting device.

15. The method of claim 14 further comprising:

streaming media data of the advertisement to the requesting device before streaming media data of the media file to the requesting device.

16. The method of claim 14 further comprising:

streaming media data of the advertisement to the requesting device before and after streaming media data of the media file to the requesting device.

17. The method of claim 14 further comprising:

streaming media data of the advertisement to the requesting device after streaming media data of the media file to the requesting device.

18. The method of claim 14 further comprising:

interrupting the streaming of media data of the media file to the requesting device based on an advertising marker;

streaming media data of the advertisement to the requesting device; and

resuming the streaming of media data of the media file to the requesting device after streaming media data of the advertisement to the requesting device.

19. The method of claim 7 wherein the advertisement marker is recognizable media data in media data of the media file.

20. The method of claim 19 wherein the advertisement marker is media data representing an predetermined audio tone.

21. The method of claim 19 wherein the advertisement marker is video media data representing a predetermined color at a specified location within a rendered video representation of the media data.

22. The method of claim 7 wherein the advertisement marker is metadata stored as part of the media file.

23. The method of claim 21 wherein the advertisement marker is advertisement location metadata associated with the media file identifying a location within the media file to insert the advertisement.

24. The method of claim 23 wherein the metadata is stored within the media file.

25. The method of claim 23 wherein the metadata further identifies the media file and is stored in a metadata database accessible at a location remote from the media file.

26. A system comprising:

a request interception module adapted to receive a request for a media file and to inspect the request to determine if an advertisement is associated with the media file;

a media file retrieval module adapted to retrieve the media file identified by the request;

a transmission module adapted to create a response to the request, the response including the media file and, if an advertisement is associated with the media file;

the associated advertisement, and to transmit the response, the response when rendered resulting in the rendering of the media file and the advertisement in a predetermined sequence.

27. The system of claim 26 wherein the request interception module is adapted to receive a request from a rendering device and the transmission module is adapted to transmit the response to the rendering device.

28. The system of claim 26 further comprising:

an advertisement insertion module adapted to determine where in the media file to insert the advertisement and to create a response media file, the response media file renderable by the rendering device and including media data from the media file and media data from the advertisement.

29. The system of claim 26 further comprising:

a media file library containing the media file.

30. The system of claim 29 wherein the media file library is accessible at a first network location remote from the request interception module.

31. The system of claim 26 further comprising:

an advertisement library containing a plurality of advertisements, the plurality of advertisements including the advertisement.

32. The system of claim 31 wherein the advertisement library is accessible at a second network location remote from the advertisement insertion module.

33. The system of claim 31 further comprising:

an advertisement retrieval module adapted to select and retrieve the advertisement from the advertisement library based on information contained in the request.

34. The system of claim 33 further comprising:

a set of advertisement insertion rules including at least one rule dictating the selection of the advertisement from a plurality of advertisements based on information contained in the request.

35. The system of claim 26 further comprising:

a billing module that automatically generates a bill for an advertiser associated with the advertisement.

36. The system of claim 26 wherein the advertisement insertion module generates a stream of media data derived from the advertisement and the media file and the transmitter module transmits the stream.

37. A computer-readable medium having computer-executable instructions for performing a method comprising:

receiving a request for a media file;

determining, based on the request and a set of ad rules, that an advertisement should be transmitted with the media file; and

transmitting the media file and the advertisement to the requesting device.

38. The computer-readable medium of claim 37 wherein transmitting further comprises:

inserting media data from the advertisement into the media data of the media file.

39. The computer-readable medium of claim 37 wherein transmitting further comprises:

creating a container;

copying media data from the advertisement into the container;

copying media data from the requested media file into the container; and

transmitting the container to a destination computing device identified by the request.

40. The computer-readable medium of claim 39 wherein the container is presented to the requesting device as the requested media file.

41. The computer-readable medium of claim 39 wherein the copying operations further comprise:

copying media data from the advertisement into the container so that the advertisement is rendered before the media data from the media file is rendered.

42. The computer-readable medium of claim 39 further comprising instructions for:

searching the media file for an advertisement marker; and

inserting media data from the advertisement into the container at a location based on the advertisement marker.