System and method for advertising in a peer-to-peer hybrid communications network
First Claim
Patent Images
1. A method comprising:
- selecting, by a first endpoint in a peer-to-peer hybrid network, message content for delivery directly to a second endpoint in the peer-to-peer hybrid network;
selecting, by the first endpoint, one of a first message type and a first communication channel to be used in delivering the message content, wherein the other of the first message type and first communication channel is selected to correspond to the selected first communication channel or first message type, respectively; and
sending the message content to the second endpoint via the first communication channel without receiving a request for the message content from the second endpoint, wherein the message content is formatted according to the first message type.
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Abstract
A system and method are disclosed for advertising in a peer-to-peer hybrid network. In one example, the method includes selecting message content by an endpoint for delivery directly to another endpoint. The endpoint selects one of a message type and a communication channel to be used in delivering the message content, where the other of the message type and communication channel is selected to correspond to the selected communication channel or message type, respectively. The message content, which is formatted according to the message type, is sent to the other endpoint via the communication channel without receiving a request for the message content from the other endpoint.
134 Citations
22 Claims
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1. A method comprising:
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selecting, by a first endpoint in a peer-to-peer hybrid network, message content for delivery directly to a second endpoint in the peer-to-peer hybrid network;
selecting, by the first endpoint, one of a first message type and a first communication channel to be used in delivering the message content, wherein the other of the first message type and first communication channel is selected to correspond to the selected first communication channel or first message type, respectively; and
sending the message content to the second endpoint via the first communication channel without receiving a request for the message content from the second endpoint, wherein the message content is formatted according to the first message type. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A method comprising:
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identifying, by a first endpoint, advertising content to be pushed to a second endpoint;
choosing, by the first endpoint, one of a message type or a communication channel to be used in delivering the advertising content;
selecting a message type or a communication channel compatible with the chosen communication channel or message type, respectively; and
pushing the advertising content to the second endpoint via the communication channel without receiving a request for the advertising content from the second endpoint, wherein the advertising content is formatted according to the message type. - View Dependent Claims (16, 17, 18)
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19. A method comprising:
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registering, by a first endpoint in a peer-to-peer hybrid network, directly with a second endpoint in the peer-to-peer hybrid network;
receiving, by the first endpoint, advertising content directly from the second endpoint;
identifying, by the first endpoint, a message type and a communication channel to be used in delivering the advertising content to a third endpoint in the peer-to-peer hybrid network;
forwarding the advertising content directly to the third endpoint via the communication channel, wherein the message content is formatted according to the message type; and
receiving compensation for forwarding the advertising content. - View Dependent Claims (20, 21)
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22. A system comprising:
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means for selecting message content for delivery directly from a first endpoint in a peer-to-peer hybrid network to a second endpoint in the peer-to-peer hybrid network;
means for selecting one of a first message type and a first communication channel to be used by the first endpoint in delivering the message content, wherein the other of the first message type and first communication channel is selected to correspond to the selected first communication channel or first message type, respectively; and
means for sending the message content directly from the first endpoint to the second endpoint via the first communication channel without receiving a request for the message content at the first endpoint from the second endpoint, wherein the message content is formatted according to the first message type.
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Specification