Computer system, method and software for creating and providing an individualized web-based browser interface for wrappering search results and presenting advertising to a user based upon at least one profile or user attribute

• US 20070078835A1
• Filed: 09/28/2006
• Published: 04/05/2007
• Est. Priority Date: 09/30/2005
• Status: Abandoned Application

• Current Assignee: Boloto Group, Inc.
• Original Assignee: Boloto Group, Inc.
• Inventors: Donnelli, Robert
• Application Number:
  US11/540,403
• Publication Number:
  US 20070078835A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

The present invention relates generally to an individualized web-based browser interface and associated software for accessing at least one web-based search engine with the ability to wrapper and present some or all of the search results obtained from the at least one search engine in a presentation format or order that is based upon the profile of a particular end user for a computer system where the browser is installed. The invention further relates to a method for improved web-based advertising by validating advertising click-throughs of web page thumbnails or advertisements that are presented to an individual having a particular profile with respect to an advertiser'"'"'s metrics in place of, or in addition to, presenting such a thumbnail from the advertiser to anyone who structures a search having certain terms or meta data criteria corresponding to a specific group of corresponding web pages.

Claims

1. A software implemented method providing the computer system of an end user computer with an individualized web-based browser interface and associated software for accessing at least one web-based search engine with the ability to wrapper and present some or all of the search results obtained by at least one search engine in a presentation format or order that is based upon the profile or attribute of a particular end user for a computer system wherein the browser is installed.

2. A software implemented method according to claim 1, wherein the profile or attribute that influence at least one of the search results, the order of the search results, the advertiser data presented or the order of the advertiser data presented are a profile or attribute available to a private network system as part of a private data source in the private network to which the end user belongs and the wrapper is implemented once the end user accesses the private network utilizing their computer system.

3. A software implemented method according to claim 2, further providing improved web-based advertising by validating advertising click-throughs of web page thumbnails or advertisements that are presented to an individual having a particular profile with respect to an advertiser'"'"'s metrics in place of, or in addition to, presenting such a thumbnail from the advertiser to anyone who structures a search having certain terms or meta data criteria corresponding to a specific group of corresponding web pages.

4. A software implemented method providing the computer system according to claim 1, wherein the system provides the end user with an individualized web-based browser wrapper intranet or internet browser system and associated software including computer implemented methods designed to present traditional search results with search engine featured advertisers in at least one presentation window, frame or area, while simultaneously providing in other browser areas of the end user browser view one or more individualized shortcut user buttons that optionally provide a picture as search thumbnails that are tailored to the attributes profile of the user and to their individual preferences for web access.

5. A software implemented method providing the computer system according to claim 4, wherein the system provides the end user with an individualized web-based browser wrapper intranet or internet browser system and associated software including computer implemented methods designed to present traditional search results with search engine featured advertisers in at least one presentation window, frame or area, while simultaneously providing in other browser areas of the end user browser view one or more individualized shortcut user buttons as an individualized picture in search (or “

PIS”

) display area having a thumbnail of a webpage or an advertiser thumbnails such that the PIS contains a link to a webpage that would require a click through of the PIS by the searcher in order for the searcher to access its at least one corresponding web page.

6. A software implemented method according to claim 5, wherein the one or more PIS display areas and their order of display are based upon both the search terms and at least one end user searcher profile or attribute accessed from communication with one or more user attribute profile listing located on the private network and are independent of the advertiser order or the web page hits that are displayed by communication with the one or more traditional search engines, which results are located in a separate area of the browser view.

7. A software implemented method according to claim 5, wherein the software implemented methods and software provide at least one interface and associated software for an end user who is viewing search results with the browser in order to add or remove at least one denomination or attribute that would influence the content of PIS display areas presented, the order of PIS display areas, or both content and order.

8. A software implemented method according to claim 1, wherein the software implemented methods and software provide at least one interface and associated software for an end user provides a browser view as an individualized web-browser having buttons or shortcuts for accessing goods and services on the private network that are only available to members of the private network associated with that end user.

9. A software implemented method according to claim 1, wherein the software implemented methods and software provide at least one interface and associated software for an end user provides a browser view as an individualized web-browser having buttons or shortcuts for accessing goods and services on the private network that are only available to members of the private network associated with that end user and the private network provides an individualized identity referred to as a member card, such as the “

Boloto Card”

, “

The Library Card”

, or some other member card denomination that requires logging into the private network in a way that positively and securely identifies the end user who is a member of the private network and activates the special view characteristics of the individualized browser view system.

10. A software implemented method according to claim 5, wherein the browser view is provided with PIS display areas that are presented in a hierarchy based upon user profiles or interest and may be further prioritized or rearranged according to geographic or other priority criteria of the private network, end user or both.

11. A software implemented method according to claim 10, wherein the PIS display areas of the browser view are displayed to an individual end user or group of end users according to an order that is based in part upon an advertiser exchange, or auction, for end users having a particular denomination, profile or interest for one or more advertisers.