Systems and methods for promotional media item selection and promotional program unit generation
First Claim
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1. A method for generating a promotional program unit, the method comprising:
- receiving user taste data for a user;
generating a list of promotional media data items responsive to the user taste data;
generating a list of media data items responsive to the user taste data;
selecting at least one of the promotional media data items in the list of promotional media data items;
selecting at least one of the media data items in the list of media data items; and
combining the at least one promotional media data item and the at least one media data item into a promotional program unit.
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Abstract
Disclosed are embodiments of systems and methods for selection of promotional media items and/or generation of promotional or advertising units. In one embodiment, a set of promotional media items may be dynamically identified responsive to an input set of media items. In another embodiment, a promotional program unit is generated in response to receipt of user taste data for a user or group of users. The promotional program unit is an integral unit made up of one or more media items and one or more promotional media items.
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Citations
29 Claims
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1. A method for generating a promotional program unit, the method comprising:
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receiving user taste data for a user;
generating a list of promotional media data items responsive to the user taste data;
generating a list of media data items responsive to the user taste data;
selecting at least one of the promotional media data items in the list of promotional media data items;
selecting at least one of the media data items in the list of media data items; and
combining the at least one promotional media data item and the at least one media data item into a promotional program unit. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method for generating a promotional program unit, the method comprising:
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receiving user taste data for a user;
receiving promotional metadata from an advertiser;
associating at least one promotional media data item with at least one media data item responsive to the user taste data and the promotional metadata; and
combining the at least one promotional media data item and the at least one media data item into a promotional program unit comprising a single multimedia file.
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14. A method for identifying a set of promotional media data items for use in connection with one or more media data items, the method comprising:
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receiving as input a set of media data items;
comparing the media data items in the input set to a set of promotional media data items; and
selecting a subset of promotional media data items based upon the media data item comparison. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A method for identifying a set of promotional media data items for use in connection with one or more media data items, the method comprising:
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receiving an input set of media data items from a user;
receiving an indication of an audience preference from an advertiser;
comparing the media data items in the input set to a set of promotional media data items in a knowledge base by use of a metric relating the media data items in the input set to the set of promotional media data items;
generating a set of candidate promotional media data items, wherein the candidate promotional media data items are selected from the set of promotional media data items, and wherein the metric is used to select the set of candidate promotional media data items;
generating a subset of promotional media data items, wherein the subset of promotional media data items are selected from the set of candidate promotional media data items, and wherein the audience preference is used to select the subset of promotional media data items.
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Specification