Advertising impression determination
First Claim
Patent Images
1. A method for establishing an impression area for an advertisement in a video game environment, comprising:
- determining a first viewing angle relative the surface normal of the advertisement;
determining a second viewing angle relative the surface normal of the advertisement;
determining a maximum viewing distance from the advertisement, and computing the impression area as the area between the first viewing angle and the second viewing angle, bounded by the maximum viewing distance.
4 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game. Methods for redefining the impression area or for accounting for the existence of obstructions that distort the view of the advertisement are also provided
382 Citations
20 Claims
-
1. A method for establishing an impression area for an advertisement in a video game environment, comprising:
-
determining a first viewing angle relative the surface normal of the advertisement;
determining a second viewing angle relative the surface normal of the advertisement;
determining a maximum viewing distance from the advertisement, and computing the impression area as the area between the first viewing angle and the second viewing angle, bounded by the maximum viewing distance. - View Dependent Claims (2, 3, 4, 5, 6)
-
-
7. A method of determining the existence of an obstruction in an impression area, comprising:
-
sending an obstruction probe on a line-of-sight path between a game character controlled by a user and an advertisement; and
detecting the collision of the obstruction probe with one or more polygonal sides of at least one object on the line-of-sight. - View Dependent Claims (8, 9)
-
-
10. A method for verifying an advertising impression in a video game environment, comprising:
-
defining an impression area associated with an advertisement;
determining that a video game character is in the impression area; and
determining the video game character to have an at least partially unobstructed line-of-sight to the advertisement. - View Dependent Claims (11, 12, 13)
-
-
14. A system for verifying an advertising impression in a video game environment, comprising:
-
an advertising server configured to deliver advertising content to an end-user client device, the advertising content comprising metadata associated with defining an impression area; and
an end-user client device configured to process the metadata and render the advertising content in the video game environment, the end-user client device configured to determine when a video game character is present in the impression area as defined by the metadata. - View Dependent Claims (15, 16, 17, 18, 19, 20)
-
Specification