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A METHOD AND SYSTEM FOR DELIVERY OF TARGETED COMMERCIAL MESSAGES

  • US 20070083438A1
  • Filed: 05/02/2006
  • Published: 04/12/2007
  • Est. Priority Date: 06/30/1999
  • Status: Active Grant
First Claim
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1. A method for delivery of targeted commercial messages, comprising:

  • (a) assembling a plurality of potential purchaser profiles, including assembling purchaser supplied information and assembling verified information to supplement and identify discrepancies in the purchaser-supplied information for presentation to at least one potential advertiser of goods or services applicable to a substantial portion of the plurality of potential purchasers, wherein assembling verified information includes accessing at least one third party database and collecting purchase transactional information for the potential purchasers using the at least one third party database;

    (b) developing commercial message selection criteria for selecting from the potential purchasers those suited to receive a specified commercial message contained in a set of commercial messages;

    (c) applying the commercial message selection criteria to the purchaser profiles to identify the potential purchasers suited to receive specified commercial messages; and

    (d) presenting to a purchaser display unit of a potential purchaser identified as suited, the specified commercial messages.

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