Hypertext content filter

• US 20070083673A1
• Filed: 10/07/2005
• Published: 04/12/2007
• Est. Priority Date: 10/07/2005
• Status: Abandoned Application

• Current Assignee: Speedus Corp.
• Original Assignee: Speedus Corp.
• Inventors: Lara, Marcos, Hovnanian, Shant
• Application Number:
  US11/245,830
• Publication Number:
  US 20070083673A1
• Time in Patent Office: Days
• US Class Current: 709/246
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 8/245 from a network towards a terminal
• CPC Class Codes: H04W 80/00 Wireless network protocols or protocol adaptations to wireless operation

Abstract

A system and method for providing fine grain, geographical targeting of content to wireless network users that are using a network in which each wireless access point has an associated location identity. Mobile device are assigned the same location identity as their wireless access point for the duration of the access. When the connected device downloads content from an ad-server, the ad-sever may then use that location to download location targeted content. The location targeted content may be substituted for more generic content.

Claims

1. A method of replacing content, said method comprising the steps of:

providing a wireless device;

providing a wireless access point having an identified location;

wirelessly connecting said wireless device to a network via said wireless access point;

downloading a hypertext markup language document to said wireless device;

locating a first universal resource locator, indicative of a first image, in said hypertext markup language document; and

substituting, responsive to said identified location, a second universal resource locator, indicative of a second image for said first universal resource locator.

2. The method of claim 1 wherein said identified location comprises providing a geographic latitude and longitude locating said access point to within 100 meters.

3. The method of claim 2 wherein providing said geographic latitude and longitude further comprises providing a ZIP+4 postal address associated with said wireless access point and comparing said ZIP+4 postal address with a position-to-zip database.

4. The method of claim 1 further comprising displaying said hypertext markup document using a browser and wherein said displayed document comprises said second image downloaded using said second universal resource locator.

5. The method of claim 4 wherein said wireless access point is a WiFi access point.

6. The method of claim 1 wherein said locating a first universal resource locator, indicative of a first image comprises running a content manager module on wireless device.

7. The method of claim 6 wherein said content manager references a local database, located on said wireless device, said local database comprising a first list of universal resource locators to be replaced, and a second list of universal resource locators to be substituted for said replaced universal resource locators.

8. The method of claim 6 wherein said content manager references a remote database, located a remote server, said remote database comprising a first list of universal resource locators to be replaced, and a second list of universal resource locators to be substituted for said replaced universal resource locators.

9. The method of claim 1 wherein said locating a first universal resource locator, indicative of a first image comprises running a content manager module on a remote server, and wherein said content manager references a replace database, located on said remote server, said replace database comprising a first list of universal resource locators to be replaced and a second list of universal resource locators to be substituted for said replaced universal resource locators.

10. A system of replacing content, said comprising:

a wireless access point having an identified location;

a wireless device wirelessly connected to a network via said wireless access point;

a hypertext markup language document downloaded to said wireless device;

a first universal resource locator, indicative of a first image, located in said hypertext markup language document; and

a second universal resource locator, indicative of a second image substituted for said first universal resource locator in said hypertext markup language document.

11. The system of claim 10 wherein said identified location comprises a geographic latitude and longitude that locates said access point to within 100 meters.

12. The system of claim 11 wherein said identified location further comprises a ZIP+4 postal address associated with said wireless access point.

13. The system of claim 10 further comprising a browser for displaying said hypertext markup document, and wherein said displayed document comprises said second image downloaded using said second universal resource locator.

14. The method of claim 13 wherein said wireless access point is a WiFi access point.

15. The system of claim 10 wherein said first universal resource locator, indicative of a first image is located by a content manager module running on said wireless device.

16. The system of claim 15 wherein said content manager references a local database, located on said wireless device, said local database comprising a first list of universal resource locators to be replaced, and a second list of universal resource locators to be substituted for said replaced universal resource locators.

17. The method of claim 15 wherein said content manager references a remote database, located a remote server, said remote database comprising a first list of universal resource locators to be replaced, and a second list of universal resource locators to be substituted for said replaced universal resource locators.

18. The method of claim 10 wherein said first universal resource locator, indicative of a first image is located by a content manager module running on a remote server, and wherein said content manager references a replace database, located on said remote server, said replace database comprising a first list of universal resource locators to be replaced and a second list of universal resource locators to be substituted for said replaced universal resource locators.