Method and system for targeted data delivery using weight-based scoring
First Claim
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1. A method for targeted data delivery, said method comprising:
- accessing a user profile associated with said user, wherein said user profile is used to target delivery of data to said user based on said user profile without requiring a release of any information in said user profile; and
weighting selected items in said user profile to determine a first score for said user profile, wherein said user is eligible to be presented with a first offer of data provided said first score satisfies a first threshold.
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Abstract
A user profile is accessed. One or more items in the user profile are weighted and a score is determined. The user is eligible to be presented with data if the score satisfies a threshold.
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Citations
25 Claims
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1. A method for targeted data delivery, said method comprising:
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accessing a user profile associated with said user, wherein said user profile is used to target delivery of data to said user based on said user profile without requiring a release of any information in said user profile; and
weighting selected items in said user profile to determine a first score for said user profile, wherein said user is eligible to be presented with a first offer of data provided said first score satisfies a first threshold. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for directing data to a user in a targeted data delivery system, said method comprising:
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evaluating a first arithmetic query function to determine a first score for a user profile associated with said user, wherein said user profile is used to target delivery of data to said user based on said user profile without requiring a release of any information in said user profile and wherein said first arithmetic query function is associated with a first offer to deliver a first instance of data; and
presenting said first offer of said first instance of data to said user provided said first score satisfies a first threshold. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A targeted data delivery system comprising:
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means for accessing a user profile associated with said user, wherein said user profile is used to target delivery of data to said user based on said user profile without requiring a release of any information in said user profile;
means for weighting selected items in said user profile to determine a first score for said user profile, wherein said user is eligible to be presented with a first offer of data provided said first score satisfies a first threshold. - View Dependent Claims (16, 17)
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18. Application instructions on a computer-usable medium where said instructions when executed effect a method for targeted data delivery, said method comprising:
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accessing a user profile associated with said user, wherein said user profile is used to target delivery of data to said user based on said user profile without requiring a release of any information in said user profile; and
applying a first set of weighting functions to respective items in said user profile to determine a first score for said user profile, wherein said user is eligible to be presented with a first offer of data provided said first score satisfies a first threshold. - View Dependent Claims (19, 20, 21, 22, 23, 24)
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25. A method for targeted data delivery, said method comprising:
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collecting user information about a user from at least one electronic device associated with said user;
generating a user profile based on said user information;
storing said user profile;
applying weighting functions to respective items in said user profile without requiring release of any of said user information in said user profile;
comparing a score determined by applying said weighting functions to said user profile to a threshold associated with an offer to send said data to said device;
presenting said offer to said user provided said score satisfies said threshold;
receiving an acceptance of said offer; and
delivering said data in response to said acceptance, wherein said user profile achieves delivery of said data targeted to said user based on said user profile without releasing said user information from said user profile.
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Specification