Method of secure online targeted marketing
First Claim
1. A method of improving online targeted marketing based on customers'"'"' preferences, comprising the steps of:
- (a) providing a selection process via a web portal for a user to select a data for transmission;
(b) automatically selecting one or more persons or entities from among a predefined set of persons or entities based on the contents of the data;
(c) allowing the one or more persons or entities access to the data; and
(d) according to predefined parameters, selectively allowing the one or more persons or entities to send data back to a user.
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Abstract
The present invention is a method and system of marketing wherein specific user information in the form of registration and authorization information, personal information, and permitted uses of personal information is used in connection with a secure online environment to enable accurate targeted marketing of specific tailored products and services to specific users. There are three parts of the system of the present invention; a secure storage medium. a secure Internet portal, and Information used in connection with the storage medium and portal to convey online browsing activities to businesses or organizations. The present invention customizes and personalizes the portal by applying customer-selected input. The invention is an environment that trusted merchants can use to track consumer needs. By processing consumer information, this environment updates itself continuously.
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Citations
41 Claims
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1. A method of improving online targeted marketing based on customers'"'"' preferences, comprising the steps of:
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(a) providing a selection process via a web portal for a user to select a data for transmission;
(b) automatically selecting one or more persons or entities from among a predefined set of persons or entities based on the contents of the data;
(c) allowing the one or more persons or entities access to the data; and
(d) according to predefined parameters, selectively allowing the one or more persons or entities to send data back to a user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41)
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16. The method of claim one, wherein the data is transmitted through a secure web interface.
Specification