Device, system and method of delivering targeted advertisements using wireless application protocol

• US 20070088801A1
• Filed: 05/04/2006
• Published: 04/19/2007
• Est. Priority Date: 10/17/2005
• Status: Abandoned Application

• Current Assignee: Amobee, Inc. (Nexxen International Ltd.)
• Original Assignee: Amobee, Inc. (Nexxen International Ltd.)
• Inventors: Levkovitz, Zohar, Gonen, Yoad
• Application Number:
  US11/417,143
• Publication Number:
  US 20070088801A1
• Time in Patent Office: Days
• US Class Current: 709/217
• CPC Class Codes: H04L 12/1859 adapted to provide push services, e.g. data channels
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/53 using third party service providers

Abstract

Devices, systems and methods of presentation of delivering targeted advertisements using Wireless Application Protocol. For example, a wireless communication device includes: a server to receive a request transmitted by a wireless communication device using Wireless Application Protocol (WAP) to access a WAP-page of a WAP-site, the server to select an advertisement based on a property selected from a group consisting of: a property of said wireless communication device, and a property associated with a user of said wireless communication device, and the server to serve the advertisement to said wireless communication device using WAP in response to said request.

Claims

1. A system comprising:

a server to receive a request transmitted by a wireless communication device using Wireless Application Protocol (WAP) to access a WAP-page of a WAP-site,

the server to select an advertisement based on a property selected from a group consisting of;

a property of said wireless communication device, and a property associated with a user of said wireless communication device,

and the server to serve the advertisement to said wireless communication device using WAP in response to said request.

2. The system of claim 1, wherein said advertisement is included in said WAP-page, and wherein said server is to serve said WAP-page to said wireless communication device in response to said request.

3. The system of claim 1, wherein said server is to serve said advertisement to said wireless communication device separately from serving said WAP-page to said wireless communication device.

4. The system of claim 1, wherein said server is to serve said advertisement to said wireless communication device prior to serving said WAP-page to said wireless communication device.

5. The system of claim 1, wherein said advertisement comprises a code that when executed by said wireless communication device causes said wireless communication device:

to present said advertisement for a pre-defined time period; and

to redirect said wireless communication device to said WAP-page after said pre-defined time period elapses.

6. The system of claim 1, wherein said advertisement comprises a hyperlink that when selected by an input unit of said wireless communication device causes said wireless communication device to redirect said wireless communication device to said WAP-page.

7. The system of claim 1, wherein said advertisement comprises a code that when executed by said wireless communication device causes said wireless communication device:

to present said advertisement for a pre-defined time period;

to present a hyperlink on said wireless communication device; and

to redirect said wireless communication device to said WAP-page upon the earlier of;

when said pre-defined time period elapses, or when said hyperlink is selected by an input unit of said wireless communication device.

8. The system of claim 1, wherein said property of said wireless communication device comprises a presentation capability of said wireless communication device.

9. The system of claim 1, wherein said property associated with said user comprises a property selected from a group consisting of:

an age of said user,

a gender of said user,

a profession of said user,

an occupation of said user,

a family status of said user,

a location of said user,

an operation previously performed by said user using said wireless communication device,

an information item from Customer Relationship Management information of said user,

an information associated with a content currently presented on said wireless communication device,

a category associated with a requested WAP-site,

a category associated with a currently-viewed WAP-site,

a search query entered using said wireless communication device, and

a search result presented on said wireless communication device.

10. The system of claim 1, wherein said server is to provide a progress indication corresponding to progress of delivery of said advertisement to said wireless communication device, and wherein said wireless communication device is able to present a progress representation based on said progress indication.

11. The system of claim 1, wherein said advertisement is selectively associated with one or more user-selectable operations, said server is to deliver to said wireless communication device a code that when executed by said wireless communication device causes said wireless communication device to present said one or more user-selectable operations, and said user wireless communication device comprises an input unit to select one of said one or more user-selectable operations.

12. The system of claim 11, wherein said wireless communication device comprises a soft-key to select an operation from the one or more user-selectable operations.

13. The system of claim 1, wherein said wireless communication device comprises a repository to locally store said advertisement in response to a command to save the advertisement.

14. The system of claim 1, wherein said wireless communication device comprises a repository to locally store said advertisement separately from said WAP-page in response to a command to save the advertisement.

15. The system of claim 1, wherein said advertisement comprises a banner advertisement included in said WAP-page.

16. The system of claim 11, wherein said one or more user-selectable operations comprise at least an operation selected from a group consisting of:

accessing another WAP-page associated with the requested WAP-page,

accessing another WAP-page associated with the requested WAP-site,

storing a bookmark pointing to a WAP-site associated with the selected advertisement,

locally storing a copy of at least a portion of the selected advertisement,

locally storing a promotional item associated with the selected advertisement,

requesting to receive additional information associated with the selected advertisement,

requesting to view a map associated with the selected advertisement,

initiating a call to a pre-defined phone number associated with the selected advertisement,

sending a Short Message Service (SMS) message to a pre-defined destination associated with the selected advertisement,

submitting a pre-defined form associated with the selected advertisement,

storing in a phonebook database a contact item associated with the selected advertisement, and

storing in a calendar database an event item associated with the selected advertisement.

17. A method comprising:

receiving a request transmitted by a wireless communication device using Wireless Application Protocol (WAP) to access a WAP-page of a WAP-site;

selecting an advertisement based on a property selected from a group consisting of;

a property of said wireless communication device, and a property associated with a user of said wireless communication device; and

serving the advertisement to said wireless communication device using WAP in response to said request.

18. The method of claim 17, wherein serving comprises:

serving an advertisement included in said WAP-page in response to said request.

19. The method of claim 17, wherein serving comprises:

serving said advertisement to said wireless communication device separately from serving said WAP-page to said wireless communication device.

20. The method of claim 17, wherein serving comprises:

serving said advertisement to said wireless communication device prior to serving said WAP-page to said wireless communication device.

21. The method of claim 17, wherein serving comprises:

serving an advertisement comprising a code that when executed by said wireless communication device causes said wireless communication device;

to present said advertisement for a pre-defined time period; and

to redirect said wireless communication device to said WAP-page after said pre-defined time period elapses.

22. The method of claim 17, wherein serving comprises:

serving an advertisement comprising a hyperlink that when selected by an input unit of said wireless communication device causes said wireless communication device to redirect said wireless communication device to said WAP-page.

23. The method of claim 17, wherein serving comprises:

serving an advertisement comprising a code that when executed by said wireless communication device causes said wireless communication device;

to present said advertisement for a pre-defined time period;

to present a hyperlink on said wireless communication device; and

to redirect said wireless communication device to said WAP-page upon the earlier of;

when said pre-defined time period elapses, or when said hyperlink is selected by an input unit of said wireless communication device.

24. The method of claim 17, further comprising:

providing a progress indication corresponding to progress of delivery of said advertisement to said wireless communication device; and

presenting a progress representation based on said progress indication.

25. The method of claim 17, further comprising:

selectively associating said advertisement with one or more user-selectable operations; and

delivering to said wireless communication device a code that when executed by said wireless communication device causes said wireless communication device to present said one or more user-selectable operations.

26. The method of claim 25, wherein delivering comprises:

delivering to said wireless communication device a code that when executed by said wireless communication device causes said wireless communication device to present one or more user-selectable operations selected from a group consisting of;

accessing another WAP-page associated with the requested WAP-page,

accessing another WAP-page associated with the requested WAP-site,

storing a bookmark pointing to a WAP-site associated with the selected advertisement,

locally storing a copy of at least a portion of the selected advertisement,

locally storing a promotional item associated with the selected advertisement,

requesting to receive additional information associated with the selected advertisement,

requesting to view a map associated with the selected advertisement,

initiating a call to a pre-defined phone number associated with the selected advertisement,

sending a Short Message Service (SMS) message to a pre-defined destination associated with the selected advertisement,

submitting a pre-defined form associated with the selected advertisement,

storing in a phonebook database a contact item associated with the selected advertisement, and

storing in a calendar database an event item associated with the selected advertisement.

27. The method of claim 17, wherein serving comprises:

serving a banner advertisement included in said WAP-page.