Presentation of secondary local content in a region of a web page after an elapsed time

• US 20070088805A1
• Filed: 10/18/2006
• Published: 04/19/2007
• Est. Priority Date: 10/19/2005
• Status: Active Grant

• Current Assignee: Adobe Inc.
• Original Assignee: Offermatica Corp. (Adobe Inc.)
• Inventors: Cyster, Thomas
• Granted Patent: US 8,719,363 B2
• Time in Patent Office: Days
• US Class Current: 709/217
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation

Abstract

Display of a webpage or similar file may require content from a remote source (i.e., content stored in a memory not associated with the device on which the webpage is being displayed). In cases where that remote content is unavailable or unusually slow in being provided, or the display system is unable to display the remote content (e.g., required features are disabled or not present), secondary local content provided with the webpage file may be displayed in its place. Upon requesting the remote content a timer is started. If the remote content is not available by the expiration of the timer, the secondary local content is displayed in its place. The secondary local content may be of similar type to the remote content, e.g., targeted merchandising, as determined by the webpage author.

Claims

1. A method of displaying a webpage on a display device comprising:

requesting from a webpage server a file containing a definition of the webpage;

receiving from the webpage server, in response to the request, one or more files containing a definition of the webpage, said definition comprising primary local content to be displayed in a first portion of the webpage, secondary local content, and instructions to request from a predetermined storage location remote content and to initiate a timer;

requesting from the predetermined storage location, in response to executing the instructions provided by the webpage server, remote content;

initiating a timer, in response to executing the instructions provided by the web server;

displaying the webpage with said remote content in a second portion of the webpage in the event said remote content is received before expiration of the timer, and displaying the webpage with said secondary local content in said second portion of the webpage instead of the remote content in the event said remote content is not received before expiration of the timer.

2. The method of claim 1, wherein the definition comprises:

code defining a layout of the webpage; and

rules governing operation of and interaction with the webpage.

3. The method of claim 1, wherein the remote storage location comprises a remote content server.

4. The method of claim 1, wherein said instructions further comprise an instruction to trigger the expiration of said timer upon receiving a message from a proxy server of said predetermined storage location.

5. A method of serving a webpage, comprising:

receiving a request from a display device for a file containing a definition of the webpage;

sending to the display device, in response to the request, one or more files containing a definition of the webpage, said definition comprising primary local content to be displayed in a first portion of the webpage, secondary local content, and instructions to cause said display device to request from a predetermined storage location remote content, to initiate a timer, to display said remote content in a second portion of the webpage in the event said remote content is received before expiration of the timer, and to display said secondary local content in said second portion of the webpage instead of the remote content in the event said remote content is not received before expiration of the timer.

6. The method of claim 5, wherein the definition comprises:

code defining a layout of the webpage; and

rules governing operation of and interaction with the webpage.

7. The method of claim 5, wherein the remote storage location comprises a remote content server.

8. A method of serving a webpage, comprising:

receiving a request from a display device for a file containing a definition of the webpage;

sending to the display device, in response to the request, one or more files containing a definition of the webpage, said definition comprising primary local content to be displayed in a first portion of the webpage and instructions to cause said display device to request from a first predetermined storage location first remote content to be displayed in a second portion of the webpage, to request from a second predetermined storage location second remote content to be displayed in said second portion of the webpage in the event the first predetermined storage location is unavailable.

9. The method of claim 8, wherein the first predetermined storage location comprises a remote content server.