Device, system and method of wireless content delivery

• US 20070088838A1
• Filed: 10/17/2005
• Published: 04/19/2007
• Est. Priority Date: 10/17/2005
• Status: Abandoned Application

• Current Assignee: Amobee, Inc. (Nexxen International Ltd.)
• Original Assignee: Amobee, Inc. (Nexxen International Ltd.)
• Inventors: Shulman, Gil, Levkovitz, Zohar, Rurka, Saul
• Application Number:
  US11/250,476
• Publication Number:
  US 20070088838A1
• Time in Patent Office: Days
• US Class Current: 709/228
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Some embodiments of the invention provide devices, systems and methods of content delivery. For example, a system in accordance with an embodiment of the invention includes a server to receive an application-initiated content request from a wireless communication device, and to selectively serve to said wireless communication device a content item based on data included in the application-initiated content request, wherein said application-initiated content request comprises data identifying at least a manufacturer of said wireless communication device and a model of said wireless communication device.

Claims

1. A system comprising:

a server to receive an application-initiated content request from a wireless communication device, and to selectively serve to said wireless communication device a content item based on data included in the application-initiated content request,

wherein said application-initiated content request comprises data identifying at least a manufacturer of said wireless communication device and a model of said wireless communication device.

2. The system of claim 1, wherein the application-initiated content request further comprises a data item selected from a group consisting of:

a data item representing an available memory of said wireless communication device, a data item representing an audio capability of said wireless communication device, a data item representing a video capability of said wireless communication device, a data item representing a screen size of said wireless communication device, a data item representing a content item type that said wireless communication device is able to present, and a data item representing a location of said wireless communication device.

3. The system of claim 1, wherein the server is to selectively serve the content item based on a personal data item representing a property of a user of said wireless communication device.

4. The system of claim 3, wherein said personal data item is selected from a group consisting of:

a data item representing an age of said user, a data item representing an age group of said user, a data item representing a gender of said user, a data item representing an occupation of said user, a data item representing a profession of said user, and a data item representing usage pattern associated with said user.

5. The system of claim 1, wherein said server comprises:

a memory unit to store a plurality of content items from which said content item is selected.

6. The system of claim 5, wherein said memory unit comprises a volatile memory.

7. The system of claim 6, wherein said server is to periodically copy the content of said volatile memory into a non-volatile memory.

8. The system of claim 5, wherein said plurality of content items comprises at least a first version of said content item adapted for presentation using a first type of wireless communication device, and a second version of said content item adapted for presentation using a second type of wireless communication device.

9. The system of claim 1, wherein said server is operatively associated with a communicator able to receive a plurality of substantially concurrent content requests and to store said plurality of content requests in a queue.

10. The system of claim 9, comprising a first listener port to detect a first incoming content request, and a second listener port to substantially simultaneously detect a second, substantially concurrent, incoming content request.

11. The system of claim 10, comprising a first reader port to read said first incoming content request, and a second reader port to substantially simultaneously read said second, substantially concurrent, incoming content request.

12. The system of claim 11, wherein said server is able to execute substantially simultaneously a first thread to process said first incoming content request and a second thread to process said second incoming content request.

13. The system of claim 12, comprising a first writer port to transmit a first content item in response to said first incoming content request, and a second writer port to substantially simultaneously transmit a second content item in response to said second incoming content request.

14. The system of claim 1, wherein said wireless communication device comprises:

a receiver to receive said content item; and

a selector to selectively present said content item if a pre-defined condition is met.

15. The system of claim 1, wherein said server is to serve said content item if a number of previously-served content items is smaller than a pre-defined quota.

16. The system of claim 1, wherein said server comprises:

a plurality of serving platforms; and

a balancer to distribute a quota of servings of said content item among said plurality of serving platforms.

17. The system of claim 1, wherein said server comprises a content adapter to receive a first version of said content item and to generate a second, different, version of said content item.

18. The system of claim 1, wherein the server is to remotely trigger the wireless communication device to transmit the application-initiated content request.

19. A method comprising:

receiving an application-initiated content request from a wireless communication device; and

selectively serving to said wireless communication device a content item based on data included in the application-initiated content request,

wherein said application-initiated content request comprises data identifying at least a manufacturer of said wireless communication device and a model of said wireless communication device.

20. The method of claim 19, wherein the application-initiated content request further comprises a data item selected from a group consisting of:

a data item representing an available memory of said wireless communication device, a data item representing an audio capability of said wireless communication device, a data item representing a video capability of said wireless communication device, a data item representing a screen size of said wireless communication device, a data item representing a content item type that said wireless communication device is able to present, and a data item representing a location of said wireless communication device.

21. The method of claim 19, wherein selectively serving comprises selectively serving the content item based on a personal data item representing a property of a user of said wireless communication device.

22. The method of claim 21, wherein said personal data item is selected from a group consisting of:

a data item representing an age of said user, a data item representing an age group of said user, a data item representing a gender of said user, a data item representing an occupation of said user, a data item representing a profession of said user, and a data item representing usage pattern associated with said user.

23. The method of claim 19, further comprising:

storing in a memory unit a plurality of content items; and

selecting said content item from said plurality of content items.

24. The method of claim 23, wherein storing in a memory unit comprises storing in a volatile memory, and further comprising:

periodically copying the content of said volatile memory into a non-volatile memory.

25. The method of claim 22, wherein said plurality of content items comprises at least a first version of said content item adapted for presentation using a first type of wireless communication device, and a second version of said content item adapted for presentation using a second type of wireless communication device.

26. The method of claim 19, comprising:

receiving a plurality of substantially concurrent content requests; and

storing said plurality of content requests in a queue.

27. The method of claim 26, comprising:

substantially simultaneously detecting a first incoming content request and a second, substantially concurrent, incoming content request;

substantially simultaneously reading said first incoming content request and said second, substantially concurrent, incoming content request;

substantially simultaneously executing a first thread to process said first incoming content request and a second thread to process said second incoming content request; and

substantially simultaneously transmitting a first content item in response to said first incoming content request and a second content item in response to said second incoming content request.

28. A machine-readable medium having stored thereon a set of instructions that, if executed by a machine, result in:

receiving an application-initiated content request from a wireless communication device; and

selectively serving to said wireless communication device a content item based on data included in the application-initiated content request,

wherein said application-initiated content request comprises data identifying at least a manufacturer of said wireless communication device and a model of said wireless communication device.

29. The machine-readable medium of claim 28, wherein the application-initiated content request further comprises a data item selected from a group consisting of:

a data item representing an available memory of said wireless communication device, a data item representing an audio capability of said wireless communication device, a data item representing a video capability of said wireless communication device, a data item representing a screen size of said wireless communication device, a data item representing a content item type that said wireless communication device is able to present, and a data item representing a location of said wireless communication device.

30. The machine-readable medium of claim 28, wherein the instructions result in:

selectively serving the content item based on a personal data item representing a property of a user of said wireless communication device.

31. The machine-readable medium of claim 30, wherein said personal data item is selected from a group consisting of:

a data item representing an age of said user, a data item representing an age group of said user, a data item representing a gender of said user, a data item representing an occupation of said user, a data item representing a profession of said user, and a data item representing usage pattern associated with said user.

32. A wireless communication device comprising:

a transmitter to transmit an application-initiated content request; and

a receiver to receive a content item selected by a server based on data included in the application-initiated content request,

wherein said application-initiated content request comprises data identifying at least a manufacturer of said wireless communication device and a model of said wireless communication device.

33. The wireless communication device of claim 32, wherein the application-initiated content request further comprises a data item selected from a group consisting of:

a data item representing an available memory of said wireless communication device, a data item representing an audio capability of said wireless communication device, a data item representing a video capability of said wireless communication device, a data item representing a screen size of said wireless communication device, a data item representing a content item type that said wireless communication device is able to present, and a data item representing a location of said wireless communication device.

34. The wireless communication device of claim 32, wherein the server is to selectively serve the content item based on a personal data item representing a property of a user of said wireless communication device.

35. The wireless communication device of claim 34, wherein said data item is selected from a group consisting of:

a data item representing an age of said user, a data item representing an age group of said user, a data item representing a gender of said user, a data item representing an occupation of said user, a data item representing a profession of said user, and a data item representing usage pattern associated with said user.