Device, system and method of wireless delivery of targeted advertisements
First Claim
Patent Images
1. A system comprising:
- a modifier to receive a message transmitted by a first wireless communication device and intended for reception by a second wireless communication device, and to selectively add an advertisement to the message prior to its presentation on the second wireless communication device.
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Abstract
Devices, systems and methods of wireless delivery of targeted advertisements. A system in accordance with an embodiment of the invention includes a modifier to receive a message transmitted by a first wireless communication device and intended for reception by a second wireless communication device, and to selectively add an advertisement to the message prior to its presentation on the second wireless communication device. The message is a Short Message Service (SMS) message, a Multimedia Messaging Service (MMS) message, an Instant Messaging (IM) message, and an Electronic Mail (Email) message.
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Citations
27 Claims
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1. A system comprising:
a modifier to receive a message transmitted by a first wireless communication device and intended for reception by a second wireless communication device, and to selectively add an advertisement to the message prior to its presentation on the second wireless communication device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A method comprising:
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receiving a message transmitted by a first wireless communication device and intended for reception by a second wireless communication device; and
selectively adding an advertisement to the message prior to its presentation on the second wireless communication device. - View Dependent Claims (19, 20, 21, 22)
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23. A wireless communication device comprising:
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a receiver to receive a message transmitted by another wireless communication device and intended for reception by said wireless communication device; and
a modifier to selectively add an advertisement to the message prior to its presentation on said wireless communication device. - View Dependent Claims (24, 25, 26, 27)
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Specification