Inernet-based brand marketing communication network for enabling commission-based e-commerce transactions along the fabric of the world wide web (WWW) using server-side driven multi-mode virtual kiosks (MMVKs)

• US 20070094076A1
• Filed: 06/28/2006
• Published: 04/26/2007
• Est. Priority Date: 11/17/1999
• Status: Active Grant

• Current Assignee: Thomas J. Perkowski
• Original Assignee: BKS Networks, Inc.
• Inventors: Muchhal, Vaibhava, Perkowski, Thomas
• Granted Patent: US 7,844,492 B2
• Time in Patent Office: Days
• US Class Current: 705/14.51
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0274 Split fees
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Internet-based Enterprise-Level Brand Management And Marketing Communication Network based on an innovative brand command, control and communication architecture (BC3), which gives brand owners complete command and control over the wide range of brand-building assets, messaging and promotions scattered throughout the Web, and how they are communicated to directly consumers at diverse Web touch points, with the efficiency and automation of supply-chain management solutions. The Network supports the deployment, installation and remote programming of brand-building server-side driven Multi-Mode Virtual Kiosks on the World Wide Web (WWW), and provide brand managers, their agents and online trading partners the power to build stronger online brands, drive sales and eliminate existing friction in the retail chain through a collaborative carrier-class, indutrial-strength e-marketing communication network.

Claims

1-21. -21. (canceled)

22. An Internet-based e-commerce network, wherein registered retailers or manufacturers who deploy e-commerce enabling server-side driven, multi-mode brand marketing communication instruments, along the fabric of the WWW, can monitor consumer transactions conducted through or initiated by said server-side driven multi-mode brand marketing communication instruments, as well as set commissions to be paid to affiliates who host the server-side driven multi-mode brand marketing communication instruments.

23. The Internet-based e-commerce network of claim 22, wherein the registered affiliates can track and monitor commissions earned on server-side driven multi-mode brand marketing communication instruments installed on their Web sites or other Web properties, so as to ensure that payments due are timely made to such affiliates by the associated retailers or manufacturers.

24. The Internet-based e-commerce network of claim 22, wherein charities can register on said network and receive donations paid through sales commission earned by affiliates who install server-side driven, e-commerce enabling multi-mode brand marketing communication instruments their Web sites or other Web properties.

25. The Internet-based e-commerce network of claim 24, wherein affiliates can designate whether all or a portion of earned sales commissions are to be paid to particular charities registered on the network.

26. An Internet-based e-commerce network, wherein server-side driven, e-commerce enabling multi-mode brand marketing communication instruments function as server-side driven storelets (i.e. sales outlets) having multiple modes of display that can be easily programmed to drive commerce using a Web-based content programming environment.

27. The Internet-based e-commerce network of claim 26, wherein said Web-based content programming environment includes visual content libraries having thumb-nail indexed images of content managed on said network, and content programming tools based on “

drag-and-drop”

programming principles.