Resolution of rules for association of advertising and content in a time and space shifted media network

• US 20070094081A1
• Filed: 10/25/2006
• Published: 04/26/2007
• Est. Priority Date: 10/25/2005
• Status: Active Grant

• Current Assignee: Sony Interactive Entertainment LLC (Sony Group Corp.)
• Original Assignee: Podbridge, Inc.
• Inventors: Yruski, Andrey, Navar, Murgesh
• Granted Patent: US 10,657,538 B2
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

A podcast system and method are provided to select and deliver media ads over a network to a user device and to insert the media ads in media content subscribed to and delivered over the network to the user device.

Claims

1. A method to associate ad information with media content and with users who receive the content over a network, the method comprising:

serving over a network an advertiser registration user interface to each of a plurality of ad campaign providers that solicits ad campaign content association rules and that solicits ad campaign user association rules;

receiving over the network respective ad campaign provider information from each of the plurality of ad campaign providers in response to a solicitation to an ad campaign provider;

serving over the network a content provider registration user interface to each of a plurality of content providers that solicits content provider information to associate ads with media content information;

receiving over the network respective content information from each of a plurality of media content providers in response to a solicitation to a content provider; and

receiving over the network respective user profile information associated with users who receive content provider content over the network.

2. The method of claim 1 further including:

resolving respective ad campaign provider content association rules and respective content provider information to identify associations of content with ads that are acceptable to respective ad campaign; and

resolving respective ad campaign provider user association rules and respective user profile information to identify associations of ads with user profiles that are acceptable to respective ad campaign providers.

3. The method of claim 1 further including:

resolving respective ad campaign provider content association rules and respective content provider information to identify associations of content with ads that are acceptable to respective ad campaign; and

resolving respective ad campaign provider user association rules and respective user profile information to identify associations of ads with user profiles that are acceptable to respective ad campaign providers;

wherein respective content provider information includes respective content provider ad association rules; and

wherein resolving respective ad campaign provider content association rules and respective content provider information includes resolving respective ad campaign provider content association rules and respective content provider ad association rules to identify associations of content with ads that are mutually acceptable to respective ad campaign providers and respective content providers.

4. The method of claim 1 further including:

resolving respective ad campaign provider content association rules and respective content provider information to identify associations of content with ads that are acceptable to respective ad campaign;

resolving respective ad campaign provider user association rules and respective user profile information to identify associations of ads with user profiles that are acceptable to respective ad campaign providers;

receiving over the network an indication of receiving by a respective user, media content of at least one content provider over the network; and

selecting an ad identified as associated with the indicated content and identified as associated with a user profile associated with a user receiving the indicated content.

5. The method of claim 4,

wherein selecting involves accepting bids from multiple ad campaign providers with ads identified as associated with the indicated content and identified as associated with a user profile of the user receiving the indicated content.

6. The method of claim 1 further including:

resolving respective ad campaign provider content association rules and respective content provider information to identify associations of content with ads that are acceptable to respective ad campaign;

resolving respective ad campaign provider user association rules and respective user profile information to identify associations of ads with user profiles that are acceptable to respective ad campaign providers;

receiving over the network an indication of receiving by a respective user, media content of at least one content provider over the network;

selecting an ad identified as associated with the indicated content and identified as associated with the user profile of the user receiving the indicated content; and

sending the selected ad over the network to the user.

7. The method of claim 1 further including:

resolving respective ad campaign provider content association rules and respective content provider information to identify associations of content with ads that are acceptable to respective ad campaign;

resolving respective ad campaign provider user association rules and respective user profile information to identify associations of ads with user profiles that are acceptable to respective ad campaign providers;

wherein the user profile information includes rules for association of information with the user; and

wherein resolving respective ad campaign provider user association rules and respective user profile information includes resolving respective ad campaign provider user association rules and respective user rules to identify associations of ads with user profiles that are mutually acceptable to respective ad campaign providers and to respective users.

8. The method of claim 1 further including:

resolving respective ad campaign provider content association rules and respective content provider information to identify associations of content with ads that are acceptable to respective ad campaign; and

resolving respective ad campaign provider user association rules and respective user profile information to identify associations of ads with user profiles that are acceptable to respective ad campaign providers;

wherein the user profile information includes rules for association of information with the user;

wherein resolving respective ad campaign provider user association rules and respective user profile information includes resolving respective ad campaign provider user association rules and respective user rules to identify associations of ads with user profiles that are mutually acceptable to respective ad campaign providers and to respective users; and

further including;

receiving over the network an indication of receiving by a respective user, media content of at least one content provider over the network; and

selecting an ad identified as associated with the indicated content and identified as associated with a user profile associated with a user receiving the indicated the content.

9. The method of claim 1, further including:

resolving respective ad campaign provider content association rules and respective content provider information to identify associations of content with ads that are acceptable to respective ad campaign; and

resolving respective ad campaign provider user association rules and respective user profile information to identify associations of ads with user profiles that are acceptable to respective ad campaign providers;

wherein the user profile information includes user rules for association of information with users;

wherein resolving respective ad campaign provider user association rules and respective user profile information includes resolving respective ad campaign provider user association rules and respective user rules to identify associations of ads with user profiles that are mutually acceptable to respective ad campaign providers and to respective users; and

further including;

receiving over the network an indication of receiving by a respective user, media content of at least one content provider over the network;

selecting an ad identified as associated with the indicated content and identified as associated with a user profile associated with user receiving the indicated content; and

sending the selected ad over the network to the user.

10. The method of claim 9,

wherein selecting involves accepting bids from multiple ad campaign providers with ads ad identified as associated with the indicated content and identified as associated with a user profile associated with user receiving the indicated content.

11. The method of claim 1 further including:

resolving respective ad campaign provider content association rules and respective content provider information to identify associations of content with ads that are acceptable to respective ad campaign; and

resolving respective ad campaign provider user association rules and respective user profile information to identify associations of ads with user profiles that are acceptable to respective ad campaign providers;

wherein respective content provider information includes respective content provider attributes; and

wherein resolving respective ad campaign provider content association rules and respective content provider information includes resolving respective ad campaign provider content association rules and respective content provider attributes to identify associations of content with ads that are mutually acceptable to respective ad campaign providers and respective content providers.

12. The method of claim 1 further including:

resolving respective ad campaign provider content association rules and respective content provider information to identify associations of content with ads that are acceptable to respective ad campaign; and

resolving respective ad campaign provider user association rules and respective user profile information to identify associations of ads with user profiles that are acceptable to respective ad campaign providers;

wherein the advertiser registration user interface includes one or more web pages; and

wherein the content provider registration user interface includes one or more web pages.

13. A method to associate ad information with media based content and with users who receive the content over a network, the method comprising:

serving over a network an advertiser registration user interface to a plurality of ad campaign providers that solicits ad campaign content association rules and that solicits ad campaign user association rules and that solicits ad campaign attributes;

receiving over the network respective ad campaign provider information from each of the plurality of ad campaign providers in response to the solicitations to ad campaign providers;

serving over the network a content provider registration user interface to each of a plurality of content providers that solicits content provider ad association rules and content attributes;

receiving over the network respective content information from each of a plurality of media based content providers in response to the solicitation to content providers;

receiving over the network respective user profile information associated with users who receive content provider content over the network;

resolving respective ad campaign provider content association rules and respective content provider attributes to identify associations of content with ads that are acceptable to respective ad campaign providers;

resolving respective content provider ad association rules and ad attributes to identify associations of content and ads that are acceptable to respective content providers;

resolving respective ad campaign provider user association rules and respective user profile information to identify associations of ads with user profiles that are acceptable to respective ad campaign providers.

14. The method of claim 13,

wherein respective user profile information includes respective user attributes;

and

wherein resolving respective ad campaign provider user association rules and respective user profile information includes resolving respective ad campaign provider user association rules and respective user attributes to identify associations of user profiles with ads that are acceptable to respective ad campaign providers.

15. The method of claim 13,

wherein respective user profile information includes respective user acceptability rules and user attributes;

and

wherein resolving respective ad campaign provider user association rules and respective user profile information includes resolving respective ad campaign provider user association rules and respective user attributes to identify associations of user profiles with ads that are acceptable to respective ad campaign providers; and

further including;

resolving respective user acceptability rules and respective ad campaign attributes to identify associations of users with ads that are acceptable to respective users.

16. The method of claim 13,

wherein the advertiser registration user interface includes one or more web pages;

and

wherein the content provider registration user interface includes one or more web pages.

17. A system to associate ad information with media content and with users who receive the content over a network, the method comprising:

means for serving over a network an advertiser registration user interface to each of a plurality of ad campaign providers that solicits ad campaign content association rules and that solicits ad campaign user association rules;

means for receiving over the network, ad campaign provider information from each of the plurality of ad campaign providers in response to a solicitation to an ad campaign provider;

means for serving over the network a content provider registration user interface to each of a plurality of content providers that solicits content provider information to associate ads with media content information;

means for receiving over the network, content information from each of a plurality of media content providers in response to a solicitation to a content provider; and

means for receiving over the network respective user profile information associated with users who receive content provider content over the network.

18. The system of claim 17 further including:

means for resolving respective ad campaign provider content association rules and respective content provider information to identify associations of content with ads that are acceptable to respective ad campaign; and

means for resolving respective ad campaign provider user association rules and respective user profile information to identify associations of ads with user profiles that are acceptable to respective ad campaign providers.

19. The system of claim 17 further including:

means for resolving respective ad campaign provider content association rules and respective content provider information to identify associations of content with ads that are acceptable to respective ad campaign; and

means for resolving respective ad campaign provider user association rules and respective user profile information to identify associations of ads with user profiles that are acceptable to respective ad campaign providers;

wherein respective content provider information includes respective content provider ad association rules; and

wherein resolving respective ad campaign provider content association rules and respective content provider information includes resolving respective ad campaign provider content association rules and respective content provider ad association rules to identify associations of content with ads that are mutually acceptable to respective ad campaign providers and respective content providers.

20. The system of claim 17 further including:

means for resolving respective ad campaign provider content association rules and respective content provider information to identify associations of content with ads that are acceptable to respective ad campaign; and

means for resolving respective ad campaign provider user association rules and respective user profile information to identify associations of ads with user profiles that are acceptable to respective ad campaign providers;

means for receiving over the network an indication of receiving by a respective user, media content of at least one content provider over the network; and

means for selecting an ad identified as associated with the indicated content and identified as associated with a user profile associated with a user receiving the indicated content.

21. The system of claim 20,

wherein selecting involves accepting bids from multiple ad campaign providers with ads identified as associated with the indicated content and identified as associated with a user profile of the user receiving the indicated content.

22. The system of claim 17 further including:

means for resolving respective ad campaign provider content association rules and respective content provider information to identify associations of content with ads that are acceptable to respective ad campaign;

means for resolving respective ad campaign provider user association rules and respective user profile information to identify associations of ads with user profiles that are acceptable to respective ad campaign providers;

means for receiving over the network an indication of receiving by a respective user, media content of at least one content provider over the network;

means for selecting an ad identified as associated with the indicated content and identified as associated with the user profile of the user receiving the indicated content; and

means for sending the selected ad over the network to the user.

23. The system of claim 17:

means for resolving respective ad campaign provider content association rules and respective content provider information to identify associations of content with ads that are acceptable to respective ad campaign; and

means for resolving respective ad campaign provider user association rules and respective user profile information to identify associations of ads with user profiles that are acceptable to respective ad campaign providers;

wherein the user profile information includes rules for association of information with the user; and

wherein resolving respective ad campaign provider user association rules and respective user profile information includes resolving respective ad campaign provider user association rules and respective user rules to identify associations of ads with user profiles that are mutually acceptable to respective ad campaign providers and to respective users.

24. The system of claim 17:

means for resolving respective ad campaign provider content association rules and respective content provider information to identify associations of content with ads that are acceptable to respective ad campaign; and

means for resolving respective ad campaign provider user association rules and respective user profile information to identify associations of ads with user profiles that are acceptable to respective ad campaign providers;

wherein the user profile information includes rules for association of information with the user;

wherein resolving respective ad campaign provider user association rules and respective user profile information includes resolving respective ad campaign provider user association rules and respective user rules to identify associations of ads with user profiles that are mutually acceptable to respective ad campaign providers and to respective users; and

further including;

means for receiving over the network an indication of receiving by a respective user, media content of at least one content provider over the network; and

means for selecting an ad identified as associated with the indicated content and identified as associated with a user profile associated with a user receiving the indicated the content.

25. The system of claim 17:

means for resolving respective ad campaign provider content association rules and respective content provider information to identify associations of content with ads that are acceptable to respective ad campaign; and

means for resolving respective ad campaign provider user association rules and respective user profile information to identify associations of ads with user profiles that are acceptable to respective ad campaign providers;

wherein the user profile information includes user rules for association of information with users;

wherein resolving respective ad campaign provider user association rules and respective user profile information includes resolving respective ad campaign provider user association rules and respective user rules to identify associations of ads with user profiles that are mutually acceptable to respective ad campaign providers and to respective users; and

further including;

means for receiving over the network an indication of receiving by a respective user, media content of at least one content provider over the network;

means for selecting an ad identified as associated with the indicated content and identified as associated with a user profile associated with user receiving the indicated content; and

means for sending the selected ad over the network to the user.

26. The system of claim 25,

wherein selecting involves accepting bids from multiple ad campaign providers with ads ad identified as associated with the indicated content and identified as associated with a user profile associated with user receiving the indicated content.

27. The system of claim 17:

means for resolving respective ad campaign provider content association rules and respective content provider information to identify associations of content with ads that are acceptable to respective ad campaign; and

means for resolving respective ad campaign provider user association rules and respective user profile information to identify associations of ads with user profiles that are acceptable to respective ad campaign providers;

wherein respective content provider information includes respective content provider attributes; and

wherein resolving respective ad campaign provider content association rules and respective content provider information includes resolving respective ad campaign provider content association rules and respective content provider attributes to identify associations of content with ads that are mutually acceptable to respective ad campaign providers and respective content providers.

28. The system of claim 17:

means for resolving respective ad campaign provider content association rules and respective content provider information to identify associations of content with ads that are acceptable to respective ad campaign; and

means for resolving respective ad campaign provider user association rules and respective user profile information to identify associations of ads with user profiles that are acceptable to respective ad campaign providers;

wherein the advertiser registration user interface includes one or more web pages; and

wherein the content provider registration user interface includes one or more web pages.

29. A system to associate ad information with media based content and with users who receive the content over a network, the method comprising:

means for serving over a network an advertiser registration user interface to solicit ad campaign content association rules and to solicit ad campaign user association rules and to solicit ad campaign attributes;

means for receiving over the network, ad campaign provider information from each of the plurality of ad campaign providers in response to a solicitation to an ad campaign provider;

means for serving over the network a content provider registration user interface to each of a plurality of content providers to solicit content provider ad association rules and to solicit content attributes;

means for receiving over the network, content information from each of a plurality of media based content providers in response to a solicitation to a content provider solicitation;

means for receiving over the network respective user profile information associated with users who receive content provider content over the network;

means for resolving respective ad campaign provider content association rules and respective content provider attributes to identify associations of content with ads that are acceptable to respective ad campaign providers;

means for resolving respective content provider ad association rules and ad attributes to identify associations of content and ads that are acceptable to respective content providers;

means for resolving respective ad campaign provider user association rules and respective user profile information to identify associations of ads with user profiles that are acceptable to respective ad campaign providers.

30. The system of claim 29,

wherein respective user profile information includes respective user attributes;

and

wherein resolving respective ad campaign provider user association rules and respective user profile information includes resolving respective ad campaign provider user association rules and respective user attributes to identify associations of user profiles with ads that are acceptable to respective ad campaign providers.

31. The system of claim 29, wherein respective user profile information includes respective user acceptability rules and user attributes;

and

wherein resolving respective ad campaign provider user association rules and respective user profile information includes resolving respective ad campaign provider user association rules and respective user attributes to identify associations of user profiles with ads that are acceptable to respective ad campaign providers; and

further including;

means for resolving respective user acceptability rules and respective ad campaign attributes to identify associations of users with ads that are acceptable to respective users.

32. The method of claim 29,

wherein the advertiser registration user interface includes one or more web pages;

and

wherein the content provider registration user interface includes one or more web pages.