Method for identifying and tracking grouped content in e-mail campaigns
First Claim
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1. A computer implemented method for identifying and tracking grouped content in e-mail campaigns, the method comprising:
- selecting an e-mail for tracking, wherein the e-mail contains a grouped content having a plurality of levels that are expandable to present additional content, placing an instruction set in the e-mail to form a modified e-mail; and
sending the modified e-mail to a recipient, wherein the instruction set is used to track information about the grouped content in the modified e-mail.
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Abstract
A method, apparatus, and computer usable program code for identifying and tracking grouped content in e-mail campaigns. An instruction set is placed in an e-mail to form a modified e-mail, wherein the modified e-mail contains a grouped content having a plurality of levels that are expandable to present additional content. The modified e-mail is sent to a distribution list, wherein the instruction set is used to track information about the grouped content.
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Citations
20 Claims
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1. A computer implemented method for identifying and tracking grouped content in e-mail campaigns, the method comprising:
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selecting an e-mail for tracking, wherein the e-mail contains a grouped content having a plurality of levels that are expandable to present additional content, placing an instruction set in the e-mail to form a modified e-mail; and
sending the modified e-mail to a recipient, wherein the instruction set is used to track information about the grouped content in the modified e-mail. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A data processing system for identifying and tracking grouped content in e-mail campaigns, comprising:
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a bus, a storage device connected to the bus, wherein the storage device contains computer usable code;
a communications unit connected to the bus; and
a processing unit connected to the bus, wherein the processing unit executes the computer usable code to place an instruction set in an e-mail to form a modified e-mail, wherein the modified e-mail contains a grouped content having a plurality of levels that are expandable to present additional content, and send the modified e-mail to a recipient, wherein the instruction set is used to track information about the grouped content. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A computer program product for identifying and tracking grouped content in e-mail campaigns, the computer program product comprising:
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a computer usable medium having computer usable program code embodied therein;
computer usable program code configured to place an instruction set in an e-mail to form a modified e-mail, wherein the modified e-mail contains a grouped content having a plurality of levels that are expandable to present additional content; and
computer usable program code configured to send the modified e-mail to a recipient, wherein the instruction set is used to track information about the grouped content. - View Dependent Claims (18, 19, 20)
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Specification