Configuration for ad and content delivery in time and space shifted media network

• US 20070094363A1
• Filed: 10/25/2006
• Published: 04/26/2007
• Est. Priority Date: 10/25/2005
• Status: Abandoned Application

• Current Assignee: Sony Interactive Entertainment America LLC (Sony Group Corp.)
• Original Assignee: Podbridge, Inc.
• Inventors: Yruski, Andrey, Navar, Murgesh
• Application Number:
  US11/588,036
• Publication Number:
  US 20070094363A1
• Time in Patent Office: Days
• US Class Current: 709/220
• CPC Class Codes: H04L 67/34 involving the movement of software or configuration parameters network booting or remote initial program loading [RIPL] G06F9/4416
• CPC Class Codes: H04L 67/53 using third party service providers

Abstract

A podcast system and method are provided to select and deliver media ads over a network to a user device and to insert the media ads in media content subscribed to and delivered over the network to the user device.

Claims

1. A method to configure a system to configure a user device to associate content with ads, the method comprising:

sending over a network to a content provider device, a content provider registration web page that provides access to downloadable computer code, which can cause a user device, when encoded with such computer code, to access a content user registration web page over the network;

downloading the computer code over the network from a content provider registration device to the content provider device;

associating the downloaded computer code with a first link on a content provider web page, wherein actuation of the first link on the content provider web page can signal the received computer code to cause a user device to access the content user registration web page;

sending over the network, the content provider web page with the first link to a user device; and

in response to actuation of the first link by a user of a user device that received the content provider web page with the first link, sending over the network, the content user registration web page that includes a second link to a downloadable computer software plug-in which can cause a user device to insert ads into media content, wherein actuation of the second link can cause downloading of the plug-in to a user device.

2. The method of claim 1 further including:

in response to actuation of the second link by a user of a user device that received the content user registration web page with the second link, sending over the network, the downloadable computer software plug-in.

3. The method of claim 1,

wherein the first link comprises an HTTP link.

4. The method of claim 1 or 3,

wherein the second link comprises an HTTP link.

6. The method of claim 1 further including:

means for sending over the network, in response to actuation of the second link by a user of a user device that received the content user registration web page with the second link, the downloadable computer software plug-in.

5. A system to configuresa system to configure a user device to associate content with ads comprising:

means for sending over a network to a content provider device, a content provider registration web page that provides access to downloadable computer code, which can cause a user device, when encoded with such computer code, to access a content user registration web page over the network;

means for downloading the computer code over the network from a content provider registration device to the content provider device;

means for associating the downloaded computer code with a first link on a content provider web page, wherein actuation of the first link on the content provider web page can signal the received computer code to cause a user device to access the content user registration web page;

means for sending over the network, the content provider web page with the first link to a user device; and

means for sending, in response to actuation of the first link by a user of a user device that received the content provider web page with the first link, the content user registration web page that includes a second link to a downloadable computer software plug-in which can cause a user device to insert ads into media content, wherein actuation of the second link can cause downloading of the plug-in to a user device.

7. The method of claim 5,

wherein the first link comprises an HTTP link.

8. The method of claim 5 or 7,

wherein the second link comprises an HTTP link.

9. An article of manufacture including computer readable medium encoded with program code to cause a computer system to perform a process that includes:

sending over a network to a content provider device, a content provider registration web page that provides access to downloadable computer code, which can cause a user device, when encoded with such computer code, to access a content user registration web page over the network;

downloading the computer code over the network from a content provider registration device to the content provider device;

associating the downloaded computer code with a first link on a content provider web page, wherein actuation of the first link on the content provider web page can signal the received computer code to cause a user device to access the content user registration web page;

sending over the network, the content provider web page with the first link to a user device; and

in response to actuation of the first link by a user of a user device that received the content provider web page with the first link, sending over the network, the content user registration web page that includes a second link to a downloadable computer software plug-in which can cause a user device to insert ads into media content, wherein actuation of the second link can cause downloading of the plug-in to a user device.

10. The article of claim 9 wherein the process further includes:

in response to actuation of the second link by a user of a user device that received the content user registration web page with the second link, sending over the network, the downloadable computer software plug-in.

11. The article of claim 9,

wherein the first link comprises an HTTP link.

12. The article of claim 9 or 11,

wherein the second link comprises an HTTP link.