Consumer-initiated marketing for real-estate connected products
First Claim
Patent Images
1. A method comprising:
- providing a sponsored website for products connected with real estate;
defining a set of roles based upon different relationships between website users and the products;
assigning the roles to the users;
storing a library of components having respective role designations;
constructing personal webspaces for the users from selected ones of only those components having role designations included in the users'"'"' assigned roles;
storing user activities involving predetermined ones of the components on the website in a user database;
receiving information concerning the products from multiple merchants;
matching the products to the users based upon the users'"'"' activities;
distributing the information concerning respective ones of the products only to those users whose activities match the respective products.
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Abstract
A website for marketing real estate or products relating to real estate includes personal webspaces for users. Assigned user roles determine which capabilities they may configure into their webspaces. Users may communicate with each other and with merchants, e.g., by sharing webspaces or by dialogs. Merchants may send product information only certain users in response to users'"'"' expressed or inferred desires. Collected product and user data may be used to calculate propensities of individual users, marketability of individual products, or market trends.
51 Citations
39 Claims
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1. A method comprising:
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providing a sponsored website for products connected with real estate;
defining a set of roles based upon different relationships between website users and the products;
assigning the roles to the users;
storing a library of components having respective role designations;
constructing personal webspaces for the users from selected ones of only those components having role designations included in the users'"'"' assigned roles;
storing user activities involving predetermined ones of the components on the website in a user database;
receiving information concerning the products from multiple merchants;
matching the products to the users based upon the users'"'"' activities;
distributing the information concerning respective ones of the products only to those users whose activities match the respective products. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. Apparatus including at least one server coupled to a wide-area public network for implementing a website comprising:
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a library of products connected with real estate;
a library of components interoperable with a framework for providing functions on the website, each of the components being associated with one or more roles;
a plurality of personal webspaces for users having individually assigned ones of the roles;
a customizer for constructing the webspaces so as to include one or more components selected from only those components having roles corresponding to the roles of their own users;
a user database for storing user activities on their webspaces;
a matcher for matching the products to users in response to activities of the users;
a communications channel for distributing information concerning the products to various ones of the users in response to the matcher. - View Dependent Claims (25, 26, 27, 28, 29, 30, 31)
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32. A method of measuring the propensity of a subject to purchase, comprising:
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maintaining a library of products connected with real estate on a website;
maintaining a database of activities of multiple users of the website, the users including the subject;
accessing activities of the user with respect to the products;
calculating a propensity-to-buy (PBI) value according to an algorithm including the activities;
- View Dependent Claims (33, 34, 35)
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36. A method for measuring the marketability of a queried product connected with real estate, comprising:
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maintaining a library of currently available products for purchase;
maintaining dynamically updated history database of events concerning the currently available products;
maintaining a database including activities of prospective buyers of the available products;
calculating a current market index (CMI) value for the queried product in response to the currently available products and activities of the prospective buyers. - View Dependent Claims (37, 38, 39)
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Specification