ACTION FUNCTIONALITY FOR MOBILE CONTENT SEARCH RESULTS
First Claim
1. A method comprising:
- receiving a search query from a mobile communication facility;
retrieving at least one search result associated with the search query;
associating a selectable action command with the at least one search result; and
presenting the at least one search result in association with the selectable action command to the mobile communication facility.
2 Assignments
0 Petitions
Accused Products
Abstract
In embodiments of the present invention improved capabilities are described for receiving a search query from a mobile communication facility, retrieving at least one search result associated with the search query, associating a selectable action command with the at least one search result, and presenting the at least one search result in association with the selectable action command to the mobile communication facility. Actions such as making a purchase, previewing content, finding content related to the search result, placing a phone call associated with the search result, mapping a location, and the like may be based at least in part on the type of content associated with the search result. Third parties such as advertisers may bid to associate an action command of their choice to a search result, resulting in a sponsored action command being presented to the mobile communication facility.
483 Citations
42 Claims
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1. A method comprising:
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receiving a search query from a mobile communication facility;
retrieving at least one search result associated with the search query;
associating a selectable action command with the at least one search result; and
presenting the at least one search result in association with the selectable action command to the mobile communication facility. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 21, 22, 27)
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17-20. -20. (canceled)
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23-26. -26. (canceled)
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28-40. -40. (canceled)
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41. A system comprising:
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a receiving facility adapted to receive a search query from a mobile communication facility;
a retrieving facility adapted to retrieve at least one search result associated with the search query;
an association facility adapted to associate a selectable action command with the at least one search result; and
a presentation facility adapted to present the at least one search result in association with the selectable action command to the mobile communication facility.
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42-80. -80. (canceled)
Specification