MOBILE PAY PER CALL

• US 20070100652A1
• Filed: 10/27/2006
• Published: 05/03/2007
• Est. Priority Date: 11/01/2005
• Status: Abandoned Application

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Application Number:
  US11/553,598
• Publication Number:
  US 20070100652A1
• Time in Patent Office: Days
• US Class Current: 705/1.100
• CPC Class Codes: G06F 16/68 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 20/16 Payments settled via telecommunication systems
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: H04M 15/06 Recording class or number of calling , i.e. A-party or called party , i.e. B-party
• CPC Class Codes: H04M 15/8083 involving reduced rates or discounts, e.g. time-of-day reductions or volume discounts
• CPC Class Codes: H04M 2215/0192 Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods

Abstract

In embodiments of the present invention improved capabilities are described for presenting sponsored phone numbers in association with mobile content delivered to a mobile communications facility, based at least in part on associating a query on the mobile communications facility with relevant information. Relevant information may include personal user information, user patterns of behavior with the mobile communications facility, physical characteristics of the mobile communications facility, and the like. Advertisers, sponsors of other content, users of the mobile communications facility, and other parties may then pay-per-call when a user chooses to place a phone call using the number associated with the mobile content.

Claims

1. A method comprising:

associating a search query with a mobile content;

associating a phone number with a mobile content;

presenting the mobile content and associated phone number to a mobile communication facility based at least in part on a relevance; and

placing a call from the user of the mobile communication facility to the phone number.

2. The method of claim 1, wherein the mobile content is an advertisement.

3. The method of claim 1, wherein the mobile content is a sponsored content.

4. The method of claim 1, wherein the call placement is made by clicking on a hyperlink.

5. The method of claim 1, wherein the call placement is made by the user manually entering the phone number.

6. The method of claim 1, wherein the phone number is associated with a merchant.

10. The method of claim 1, wherein the phone number is associated with the mobile content based at least in part on a bidding process.

12. The method of claim 1, wherein the phone number is associated with the mobile content based at least in part on an expected value.

88. The method of claim 1, wherein the mobile content is a downloadable content.

92. The method of claim 1, wherein the relevance is based at least in part on a mobile search.

93. The method of claim 1, wherein the relevance is based at least in part on a mobile transaction.

95. The method of claim 1, wherein the relevance is based at least in part on location.

96. The method of claim 1, wherein the relevance is based at least in part on information relating to a mobile communication facility.

99. The method of claim 96, wherein the information relating to a mobile communication facility is a user history.

100. The method of claim 96, wherein the information relating to a mobile communication facility is a user transaction.

109. The method of claim 1, wherein the call is a phone call.

110. The method of claim 1, wherein the call is VoIP.

111. The method of claim 1, wherein placing the call generates a financial charge to the merchant associated with the phone number called.

112. The method of claim 1, wherein placing the call generates a call identifier.

7-9. -9. (canceled)

11. (canceled)

13-87. -87. (canceled)

89-91. -91. (canceled)

94. (canceled)

97-98. -98. (canceled)

101-108. -108. (canceled)

113-120. -120. (canceled)

121. A system comprising:

a first association facility adapted to associate a search query with a mobile content;

a second association facility adapted to associate a phone number with a mobile content;

a presentation facility adapted to present the mobile content and associated phone number to a mobile communication facility based at least in part on a relevance; and

a call placement facility adapted to place a call from the user of the mobile communication facility to the phone number.

122-240. -240. (canceled)