Method of conducting market research by means of strategically placed computerized kiosks
First Claim
1. A method of conducting market research by means of strategically placed computerized kiosks comprising:
- providing a study that will seek out research locations where a large number of qualified consumers 10 are likely to be found;
one or more survey kiosks located at identified research locations comprising;
a hard drive for storing and controlling survey administration;
a monitor for displaying survey information;
a printer for issuing one or more coupons to participants upon successful completion of a survey;
a local server;
a connection for communicating and transmitting survey information from said local server to a remote location;
a central server located at a remote location for receiving survey information transmitted from said survey kiosks; and
wherein all information provided by participants is relayed by said central server to a client company by said connection for communicating and transmitting survey information to a remote location using a multi-user network; and
said central server retains said participant information, such as contact and demographic information for resale to third parties in a central database.
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Abstract
The present invention is a method for conducting market research by means of strategically placed computerized kiosks that offer respondents various incentives for their participation. Respondents providing complete contact information are entered into a drawing for a prize, as well as, receive a coupon upon completing the market research questionnaire. The questionnaires then will be stored on a local sever that resides next to these kiosks. At the end of the day this server will start transmitting the information to a central sever using proprietary software to encrypt the data and transfer it via satellite to the central server. Once the central server receives the data it will decipher, analyze, and categorizes it and convert it into meaningful data separated by gender, age, location, and answers, then converts it into a desired format and sends it to the client as an email attachment before the end of the day. Results are available to the client over the Internet as each survey is completed due to cutting-edge technology. In addition to market research questionnaires, the present invention will generate income by selling contact lists and demographics to select clients as well as selling advertising in the form of coupon distribution and promotional giveaways. The present invention combines several desirable products or packages in one location. This combined effort exposes consumers to multiple advertising clients.
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Citations
27 Claims
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1. A method of conducting market research by means of strategically placed computerized kiosks comprising:
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providing a study that will seek out research locations where a large number of qualified consumers 10 are likely to be found;
one or more survey kiosks located at identified research locations comprising;
a hard drive for storing and controlling survey administration;
a monitor for displaying survey information;
a printer for issuing one or more coupons to participants upon successful completion of a survey;
a local server;
a connection for communicating and transmitting survey information from said local server to a remote location;
a central server located at a remote location for receiving survey information transmitted from said survey kiosks; and
wherein all information provided by participants is relayed by said central server to a client company by said connection for communicating and transmitting survey information to a remote location using a multi-user network; and
said central server retains said participant information, such as contact and demographic information for resale to third parties in a central database. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27)
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Specification