Method and apparatus for dynamic ad creation
First Claim
1. A method of creating a personalized advertisement for a user in real-time using a computer system comprising the steps of:
- providing a plurality of display elements into a real-time selectable database, certain display elements being alternatively selectable, such that selection of one display element prohibits selection of another display element;
providing a plurality of advertising rules for usage with a rules engine, the advertising rules associating environmental attributes, user state attributes and user personal attributes with different ones of the plurality of display elements, wherein;
a first advertising rule associates a first combination of a user state attribute, a user personal attribute, and an environmental attribute to a first plurality of different display elements each intended for inclusion within a first location of a template; and
a second advertising rule associates a second combination of a user state attribute, a user personal attribute, and an environmental attribute to a second plurality of different display elements each intended for inclusion within a second location of a template;
providing the template, the template having first and second locations that are each automatically fillable with one of the first plurality of different display elements and one of the second plurality of different display elements, respectively;
determining, using attribute data associated with the user state attributes, the user personal attributes, and the environmental attributes, the plurality of advertising rules, and the rules engine, which one of the first and second plurality of different display elements to include within the respective first and second locations of the template when creating the personal advertisement; and
forwarding the personalized advertisement for display.
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Abstract
The present invention provides methods and apparatus for selecting relating to content selection. In one aspect, the invention provides methods and apparatus for determining appropriate content based upon various other input data, particularly for individuals on whom personal data is already known. In another aspect of the invention provides method and apparatus for analyzing feedback statistics obtained from previously delivered content in order to update new content for delivery. Another aspect of the invention is combinations of content determination with the analysis of feedback statistics, preferably in real-time, to take into account not only individual preferences, but environmental and other factors. An embodiment of the present invention is directed toward personalized advertisements, with particularly preferred embodiments described that are implemented with an Internet media platform, an interactive digital television platform, as well as cross-platform implementations.
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Citations
37 Claims
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1. A method of creating a personalized advertisement for a user in real-time using a computer system comprising the steps of:
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providing a plurality of display elements into a real-time selectable database, certain display elements being alternatively selectable, such that selection of one display element prohibits selection of another display element;
providing a plurality of advertising rules for usage with a rules engine, the advertising rules associating environmental attributes, user state attributes and user personal attributes with different ones of the plurality of display elements, wherein;
a first advertising rule associates a first combination of a user state attribute, a user personal attribute, and an environmental attribute to a first plurality of different display elements each intended for inclusion within a first location of a template; and
a second advertising rule associates a second combination of a user state attribute, a user personal attribute, and an environmental attribute to a second plurality of different display elements each intended for inclusion within a second location of a template;
providing the template, the template having first and second locations that are each automatically fillable with one of the first plurality of different display elements and one of the second plurality of different display elements, respectively;
determining, using attribute data associated with the user state attributes, the user personal attributes, and the environmental attributes, the plurality of advertising rules, and the rules engine, which one of the first and second plurality of different display elements to include within the respective first and second locations of the template when creating the personal advertisement; and
forwarding the personalized advertisement for display. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 35, 36, 37)
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20. A method of creating an ad campaign implemented over a period with a plurality of personalized advertisements for each of a plurality of identified users using a computer system comprising the steps of:
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providing a plurality of display elements into a real-time selectable database, certain display elements being alternatively selectable, such that selection of one display element prohibits selection of another display element;
providing a plurality of advertising rules for usage with a rules engine, the advertising rules associating environmental attributes, user state attributes and user personal attributes with different ones of the plurality of display elements determining, using attribute data associated with the user state attributes, the user personal attributes, and the environmental attributes, the plurality of advertising rules, and the rules engine, personalized advertisements to send to each of the plurality of users, the personalized advertisements having certain display elements that are one of identical and similar, and other display elements that are different;
forwarding each of the personalized advertisements for display;
receiving feedback statistics from certain ones of the plurality of identified users; and
analyzing the feedback statistics to [automatically] update the plurality of advertising rules based on the feedback statistics;
wherein the steps of forwarding, receiving and analyzing occur throughout the period of the ad campaign, so that the plurality of advertising rules used to determine the personalized advertisements to send are periodically updated during the period. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34)
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Specification