Selection and/or application of special ad styles
First Claim
Patent Images
1. A computer-implemented method comprising:
- a) determining whether or not one or more conditions are met for the application of special styling to an ad; and
b) applying the special styling to the ad only if the one or more conditions are met.
1 Assignment
0 Petitions
Accused Products
Abstract
An end user'"'"'s enjoyment of online ads may be increased, a likelihood that an end user will notice an ad may be increased, performance (e.g., selection rate) of an ad may be increase, brand association between an advertising network and an ad may be increased, and/or brand association between a search engine may be increased and an ad by controlling the application of enhanced features to ads (e.g., conditioned upon a date).
13 Citations
24 Claims
-
1. A computer-implemented method comprising:
-
a) determining whether or not one or more conditions are met for the application of special styling to an ad; and
b) applying the special styling to the ad only if the one or more conditions are met. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
-
-
17. A computer-readable medium having stored thereon at least one computer readable condition, including a date condition, upon which the application of special styling to an advertisement is conditioned.
-
18. A computer-implemented method comprising:
-
a) providing a search engine Web page including a date-dependent graphical element;
b) generating search results responsive to a search query entered on the search engine Web page;
c) generating a set of one or more ads, wherein the set of one or more ads is determined, at least in part, using information in the entered search query, wherein the set of one or more ads includes a second graphical element with at least one feature in common with the date-dependent graphical element; and
d) generating a Web page including the generated search results and the generated set of one or more ads. - View Dependent Claims (19, 20)
-
-
21. A computer-implemented method comprising:
-
a) generating a set of one or more ads, wherein the set of one or more ads is determined, at least in part, using information related to content of a document, wherein the set of one or more ads includes a first date dependent graphical element; and
b) generating an instance of the document including (1) the content, (2) the generated set of one or more ads, and (3) a second date-dependent graphical element, wherein the first and second date-dependent graphical elements include at least one feature in common. - View Dependent Claims (22, 23)
-
-
24. Apparatus comprising:
-
a) means for determining whether or not one or more conditions are met for the application of special styling to an ad; and
b) means for applying the special styling to the ad only if the one or more conditions are met.
-
Specification