System and method for providing targeted advertisements in user requested multimedia content
First Claim
1. A method for providing targeted advertising material in media content to a user device via the internet comprising:
- receiving a request for media content from a user device via the internet;
determining geo-location information about the user device;
retrieving the requested media content along with user demographic information;
querying a first advertisement database for advertising material matching a characteristic of the demographic information about the user;
retrieving matching advertising material, if any;
inserting the matching advertising material into the retrieved media content; and
transmitting the media content with the matching advertising material to the requesting user device.
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Abstract
A method and system is disclosed for providing targeted advertising material in multimedia content to a user device via the internet. This method includes operations of receiving a request for multimedia content from a user device via the internet, determining geo-location information about the user device, and retrieving the requested media content along with user demographic information. The content included user demographic information is combined with the geo-location information about the user device to provide a user profile. Then at least a first advertisement database is queried for advertising material matching one or more characteristics of the demographic information about the user and/or the user profile. If there is a matching advertisement found, the matching advertising material is retrieved from the first database, and inserted into the retrieved media content. The retrieved multimedia content, along with the matching advertising material, is then transmitted to the requesting user device over/through the internet.
345 Citations
23 Claims
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1. A method for providing targeted advertising material in media content to a user device via the internet comprising:
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receiving a request for media content from a user device via the internet;
determining geo-location information about the user device;
retrieving the requested media content along with user demographic information;
querying a first advertisement database for advertising material matching a characteristic of the demographic information about the user;
retrieving matching advertising material, if any;
inserting the matching advertising material into the retrieved media content; and
transmitting the media content with the matching advertising material to the requesting user device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for providing targeted advertising and media content to a user requesting media content from a content provider over the internet, the system comprising:
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means for receiving a request for media content from a user device via the internet;
means for determining geo-location information about the user;
means for retrieving the requested media content with user demographic data;
means for querying a first advertisement database for advertising material matching a characteristic of the demographic information about the user;
means for retrieving matching advertising material;
means for inserting the matching advertising material into the retrieved media content; and
means for transmitting the media content to the requesting user device. - View Dependent Claims (11, 12)
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13. A system for providing targeted advertising material in multimedia content to a user via the internet in response to a user'"'"'s request for media content on a content provider'"'"'s website, the system comprising:
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a processing module receiving the user'"'"'s request for media content from a user device via the internet;
a geo-location module determining geo-location information about the user device;
a content retrieval module obtaining the requested multimedia content with user demographic data provided by the content provider;
an advertisement database;
a search module searching the database for advertising material matching a characteristic of the demographic information about the user;
an insertion module inserting any matching advertising material into the retrieved media content; and
a compiler converting the multimedia content and matching advertising material into a single file for transmission to the requesting user device. - View Dependent Claims (14)
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15. An apparatus for advertising in multimedia content distributed over the internet, the apparatus comprising:
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a processor;
a memory coupled to the processor storing instructions adapted to be executed by the processor to;
receive a request for multimedia content from a user device via the internet;
determine geo-location information about the user device;
retrieve the requested multimedia content with user demographic data;
query a first advertisement database for advertising material matching a characteristic of the demographic information about the user;
retrieve matching advertising material;
insert the matching advertising material into the retrieved multimedia content; and
transmit the multimedia content to the requesting user device. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23)
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Specification