Method and/or system for rendering service providers with relevant advertising and/or marketing information

• US 20070100697A1
• Filed: 10/28/2006
• Published: 05/03/2007
• Est. Priority Date: 10/29/2005
• Status: Abandoned Application

• Current Assignee: Srinivas Kolla
• Original Assignee: Srinivas Kolla
• Inventors: Kolla, Srinivas
• Application Number:
  US11/588,525
• Publication Number:
  US 20070100697A1
• Time in Patent Office: Days
• US Class Current: 705/2
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G16H 10/60 for patient-specific data, e.g. for electronic patient records
• CPC Class Codes: G16H 40/20 for the management or administration of healthcare resources or facilities, e.g. managing hospital staff or surgery rooms

Abstract

The main thrust of the present invention is to help pharmaceutical companies and medical device manufacturers (“pharma”) market their products more effectively to physicians (“Service Providers”). Products can be drugs, medical devices or health services that are used by physicians to treat patients. In the present invention, profile of a physician'"'"'s treatment patterns, medications prescribed, services rendered, and other indices of physician practice are determined from an electronic health records (EHR) database that is then matched with the rules defined by pharma to determine the most relevant physician target for their product before displaying the product information (“Advertisement”) to the physician. Product Advertisements are shown in the same user interface that the physician uses to interact with the EHR database. Interacting with the displayed Advertisement, the physician can obtain additional product information from the system. Alternatively, through the Advertisement, the physician can also setup other means of communication with pharma to obtain more product information such as direct encounters with SRs or e-Detailing.

Claims

1. A method, comprising:

establishing an electronic record or medium for maintaining and/or administering client services given by a provider;

generating indices of services corresponding to said client services given by the provider; and

directing solicitations to said provider based on said indices of services.

2. The method of claim 1, wherein said provider is a physician.

3. The method of claim 1, further comprising providing a physician practice management database in communication with a medical practice network.

4. The method of claim 1, further comprising providing an electronic health records database in communication with a medical practice network.

5. The method of claim 1, further comprising providing a rules and advertisements database in communication with a pharmaceutical network.

6. The method of claim 1, further comprising implementing said method on a computer system.

7. A method, comprising:

providing a medical practice network structured and arranged for creating a physician practice profile; and

providing a pharmaceutical network structured and arranged for generating advertisements based on the physician practice profile.

8. The method of claim 7, further comprising providing a physician practice management database in communication with the medical practice network.

9. The method of claim 7, further comprising providing an electronic health records database in communication with the medical practice network.

10. The method of claim 7, further comprising providing a rules and advertisements database in communication with the pharmaceutical network.

11. The method of claim 7, further comprising implementing said method on a computer system.

12. A computer system, comprising:

means for establishing an electronic record or medium for maintaining and/or administering client services given by a provider;

means for generating indices of services corresponding to said client services given by the provider; and

means for directing solicitations to said provider based on said indices of services.

13. The computer system of claim 12, further comprising a physician practice management database in communication with a medical practice network.

14. The computer system of claim 12, further comprising an electronic health records database in communication with a medical practice network.

15. The computer system of claim 12, further comprising a rules and advertisements database in communication with a pharmaceutical network.