Method and/or system for rendering service providers with relevant advertising and/or marketing information
First Claim
1. A method, comprising:
- establishing an electronic record or medium for maintaining and/or administering client services given by a provider;
generating indices of services corresponding to said client services given by the provider; and
directing solicitations to said provider based on said indices of services.
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Accused Products
Abstract
The main thrust of the present invention is to help pharmaceutical companies and medical device manufacturers (“pharma”) market their products more effectively to physicians (“Service Providers”). Products can be drugs, medical devices or health services that are used by physicians to treat patients. In the present invention, profile of a physician'"'"'s treatment patterns, medications prescribed, services rendered, and other indices of physician practice are determined from an electronic health records (EHR) database that is then matched with the rules defined by pharma to determine the most relevant physician target for their product before displaying the product information (“Advertisement”) to the physician. Product Advertisements are shown in the same user interface that the physician uses to interact with the EHR database. Interacting with the displayed Advertisement, the physician can obtain additional product information from the system. Alternatively, through the Advertisement, the physician can also setup other means of communication with pharma to obtain more product information such as direct encounters with SRs or e-Detailing.
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Citations
15 Claims
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1. A method, comprising:
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establishing an electronic record or medium for maintaining and/or administering client services given by a provider;
generating indices of services corresponding to said client services given by the provider; and
directing solicitations to said provider based on said indices of services. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method, comprising:
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providing a medical practice network structured and arranged for creating a physician practice profile; and
providing a pharmaceutical network structured and arranged for generating advertisements based on the physician practice profile. - View Dependent Claims (8, 9, 10, 11)
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12. A computer system, comprising:
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means for establishing an electronic record or medium for maintaining and/or administering client services given by a provider;
means for generating indices of services corresponding to said client services given by the provider; and
means for directing solicitations to said provider based on said indices of services. - View Dependent Claims (13, 14, 15)
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Specification