Custom user definable keyword bidding system and method
First Claim
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1. A computer-implemented method of keyword bidding for Internet advertising, comprising:
- enabling a user to define a keyword condition to be met in order for a rule to be triggered; and
enabling a user to define an action to be taken when the rule is triggered, wherein the action results in bidding for the keyword according to a selection by the user.
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Abstract
A system and method allow a user or business entity to create customized rules for bidding on keywords to/from a search engine. A bid automation engine allows a user or business entity to specify a number of rules for bidding on keywords used in Internet advertising campaigns. The bid automation engine may be part of, or interface with, a web analytics tool and/or a bid management system to provide user-defined strategies for bidding on keywords. Accordingly, a user or business entity may set up a customized bidding strategy for keywords by building sets of bidding rules.
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Citations
20 Claims
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1. A computer-implemented method of keyword bidding for Internet advertising, comprising:
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enabling a user to define a keyword condition to be met in order for a rule to be triggered; and
enabling a user to define an action to be taken when the rule is triggered, wherein the action results in bidding for the keyword according to a selection by the user. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system for customized keyword bidding for Internet advertising, comprising:
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a bid automation tool arranged to allow a user to customize at least one rule for bidding on a keyword;
a bid management system operatively connected to the bid automation tool and arranged to perform keyword bidding with a search engine; and
a web analytics tool operatively connected to the bid automation tool and arranged to validate the customized bidding rule. - View Dependent Claims (9, 10, 11, 12, 13)
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14. A computer-readable medium having instructions stored therein and that are executable by a processor, the instructions comprising instructions to:
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enable a user to define a keyword condition to be met in order for a rule to be triggered, the keyword being used for Internet advertising; and
enable a user to define an action to be taken when the rule is triggered, wherein the action results in bidding for the keyword according to a selection by the user. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification