METHOD AND SYSTEM FOR PROVIDING COMMODITY INFORMATION IN SHOPPING COMMODITY SEARCHING SERVICE

• US 20070100709A1
• Filed: 10/24/2006
• Published: 05/03/2007
• Est. Priority Date: 10/27/2005
• Status: Active Grant

• Current Assignee: Naver Corporation
• Original Assignee: NHN Corporation
• Inventors: Lee, Yoon, Lee, Jin, Lee, Hyang
• Granted Patent: US 8,050,971 B2
• Time in Patent Office: Days
• US Class Current: 705/26
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

A method and system for providing product information, which can retrieve an advertising shopping mall that has suggested a bidding price for an upper display area, and can sort product information of the retrieved advertising shopping mall according to a predetermined standard, and display the sorted product information in the upper display area and also can sort product information according to various types of standards, such as a popularity, a sales volume, and the like, and display the sorted product information in a remaining area excluding the upper display area, when sorting and displaying product information on a product search result page.

Claims

1. A computer-implemented method of providing product information in a product search service, the method comprising the steps of:

receiving at least one bid for being listed in a product search result list from a plurality of sellers, the bid being associated with at least one of a product search keyword or a product category, the bid being indicative of a bid amount, the product search result list being displayed in response to a user'"'"'s request for product search;

selecting at least one of the received bids based at least in part upon the bid amount;

ordering product information of the sellers'"'"' items of the selected bids on a product search result list based at least in part upon a variable condition, the product search result list being associated with at least one of the product search keyword or the product category, the variable condition being independent of the seller'"'"'s bid amount; and

charging the seller'"'"'s account with an advertising cost according to the number of clicks on the displayed product information.

2. The method of claim 1, wherein the variable condition includes at least one of a popularity, a reliability, and an accuracy about the selected sellers.

3. The method of claim 1, wherein at least one of the selected bid is associated with a location to be displayed on the product search result list.

4. The method of claim 1, wherein the step of ordering product information sorts the product information on the product search result list based upon both the bid condition and the variable condition and the bid condition is associated with a location to be displayed on the product search result list.

5. The method of claim 4, wherein the selected bid is associated with a valid period to be displayed in a particular area of the product search result list, and

the step of ordering the product information comprises:

ordering the product information of the sellers'"'"' items of the selected bids on the product search result list based at least in part upon the variable condition only during the valid period according to the selected bid; and

re-ordering the product information of the sellers'"'"' items of the selected bids based upon the variable condition when the valid period has expired.

6. The method of claim 1, wherein the step of ordering the product information displays particular product information of the sellers'"'"' items of the selected bids on a basic information screen of a particular product.

16. A computer-readable recording medium storing a program for implementing the method of claim 1.

23. A computer programmed to perform the steps recited in claim 1.

7. A computer-implemented method of determining a display order of product information in a shopping product search service, the method comprising:

receiving at least one bid for being listed in a product search result list from a plurality of sellers, the bid being associated with at least one of a product search keyword or a product category, the bid being indicative of a bid amount, the product search result list being displayed in response to a user'"'"'s request for product search;

selecting a first predetermined number of the received bids based at least in part on the bid amount; and

determining a display order with respect to product information of a second predetermined number of the sellers among the selected sellers by using at least one of a popularity, a reliability, and an accuracy about the first predetermined number of the selected sellers, the second predetermined number of the sellers being listed in the top portion of the product search result list.

8. The method of claim 7, wherein the popularity is determined based at least in part upon a previous day'"'"'s number of clicks on a shortcut to the selected sellers, an increase and decrease of a number of clicks on the shortcut to the selected sellers, and a popularity of the product.

9. The method of claim 8, wherein the number of clicks on the shortcut is calculated by a number of valid clicks on a link that enable a connection to the selected sellers.

10. The method of claim 8, wherein the increase and decrease of the number of clicks on the shortcut is calculated by subtracting a predetermined previous period'"'"'s average number of clicks on the shortcut from the previous day'"'"'s number of clicks on the shortcut to the selected sellers.

11. The method of claim 7, wherein the reliability is calculated based on an average user rating on the product information or an average user rating of the selected sellers.

12. The method of claim 7, wherein the accuracy is determined by indexing a sentence using a predetermined product name as a query, and a product search result based on a character string algorithm.

13. The method of claim 7, further comprising:

re-determining a display order of a product of the selected seller based on any one of a price, a release day, a delivery cost, and a remaining balance for product information of the selected seller, when the determined display order is identical.

14. The method of claim 7, wherein the selected bid is associated with a location to be displayed on the product search result list.

15. The method of claim 7, wherein at least one of the selected bid is associated with a valid period to be displayed in a particular area of the product search result list.

17. A system for providing product information in a shopping product search service, the system comprising:

an interface, the interface receiving at least one bid for being listed in a product search result list from a plurality of sellers, the bid being associated with at least one of a product search keyword or a product category, the bid being indicative of a bid amount, the product search result list being displayed in response to a user'"'"'s request for product search;

a first determination component, the first determination component determining at least one of the received bids based at least in part upon the bid amount;

a second determination component, the second determination component determining a display order of product information of the sellers'"'"' items of the selected bids on a product search result list based at least in part upon a variable condition, the product search result list being associated with at least one of the product search keyword or the product category, the variable condition being independent of the seller'"'"'s bid amount;

a display, the display displaying product information of the plurality of selected sellers on a product search result page in response to a user'"'"'s request for product search, the product search result page being associated with the product search keyword or the product category; and

a charging component, the charging component charging the seller'"'"'s account with an advertising cost according to the number of clicks on the product information.

18. The system of claim 17, wherein the display displays product information of the plurality of selected sellers on a first page or in a particular area of the product search result page.

19. The system of claim 17, wherein the selected bid is associated with a valid period to be displayed in a particular area of the product search result list, and the display displays re-ordered product information of the sellers of the selected bids based upon the variable condition when the valid period has expired.

20. The system of claim 17, wherein at least one of the selected bid is associated with a location to be displayed on the product search result list.

21. The system of claim 17, wherein the second determination component selects a first predetermined number of the received bids based at least in part on the bid amount, and determines a display order with respect to product information of a second predetermined number of the sellers among the selected sellers by using at least one of a popularity, a reliability, and an accuracy about the first predetermined number of the selected sellers, the second predetermined number of the sellers being listed in the top portion of the product search result list.

22. A system for determining a display order of product information in a shopping product search service, the system comprising:

an interface, the interface receiving at least one bid for being listed in a product search result list from a plurality of sellers, the bid being associated with at least one of a product search keyword or a product category, the bid being indicative of a bid amount, the product search result list being displayed in response to a user'"'"'s request for product search;

an extraction component, the extraction component extracts a first predetermined number of the received bids based at least in part on the bid amount; and

a determination component, the determination component determining a display order with respect to product information of a second predetermined number of the sellers among the selected sellers by using at least one of a popularity, a reliability, and an accuracy about the first predetermined number of the selected sellers, the second predetermined number of the sellers being listed in the top portion of the product search result list.

24. A computer-readable medium having computer-executable instructions embodied thereon for providing product information in a product search service, comprising:

code for receiving at least one bid for being listed in a product search result list from a plurality of sellers, the bid being associated with at least one of a product search keyword or a product category, the bid being indicative of a bid amount, the product search result list being displayed in response to a user'"'"'s request for product search;

code for selecting at least one of the received bids based at least in part upon the bid amount

code for ordering product information of the sellers'"'"' items of the selected bids on a product search result list based at least in part upon a variable condition, the product search result list being associated with at least one of the product search keyword or the product category, the variable condition being independent of the seller'"'"'s bid amount; and

code for charging the seller'"'"'s account with an advertising cost according to the number of clicks on the displayed product information.