Estimating the Spend Capacity of Consumer Households
First Claim
1. A method of estimating the size of wallet of a consumer, comprising:
- associating a plurality of tradelines with a household of the consumer;
removing duplicate tradelines in the plurality of tradelines from association with the household such that only unique tradelines are associated with the household;
estimating a spend capacity for each unique tradeline; and
calculating a household size of wallet based on the estimated spend capacities.
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Abstract
The spend capacity of a consumer typically increases as the number of consumers in the household increases, since the consumer can draw on the spending power of other consumers in the household. The size of wallet of the household is thus a better indicator of the consumer'"'"'s spend capacity than an individual size of wallet. All consumers in a given household can be aggregated based on, for example, their address of record. Duplicate tradelines within each household are removed from consideration in a size of wallet estimate. A spend capacity is then estimated for each tradeline using calculations derived from a consumer behavior model. The spend capacities for all tradelines in the household are combined to determine a household size of wallet. Each consumer in the household is then tagged with the household size of wallet, rather than their individual size of wallet.
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Citations
20 Claims
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1. A method of estimating the size of wallet of a consumer, comprising:
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associating a plurality of tradelines with a household of the consumer;
removing duplicate tradelines in the plurality of tradelines from association with the household such that only unique tradelines are associated with the household;
estimating a spend capacity for each unique tradeline; and
calculating a household size of wallet based on the estimated spend capacities. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system for estimating the size of wallet of a consumer, comprising:
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a processor; and
a memory in communication with the processor, the memory for storing a plurality of processing instructions for directing the processor to;
associate a plurality of tradelines with a household of the consumer;
remove duplicate tradelines in the plurality of tradelines from association with the household such that only unique tradelines are associated with the household;
estimate a spend capacity for each unique tradeline; and
calculate a household size of wallet based on the estimated spend capacities. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A computer program product comprising a computer usable medium having control logic stored therein for causing a computer to estimate the size of wallet of a consumer, said control logic comprising:
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first computer readable program code means for causing the computer to associate a plurality of tradelines with a household of the consumer;
second computer readable program code means for causing the computer to remove duplicate tradelines in the plurality of tradelines from association with the household such that only unique tradelines are associated with the household;
third computer readable program code means for causing the computer to estimate a spend capacity for each unique tradeline; and
fourth computer readable program code means for causing the computer to calculate a household size of wallet based on the estimated spend capacities. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification