Bulk keyword import/export system and method

• US 20070100789A1
• Filed: 08/24/2006
• Published: 05/03/2007
• Est. Priority Date: 10/28/2005
• Status: Abandoned Application

• Current Assignee: Adobe Systems Incorporated (Adobe Inc.)
• Original Assignee: Adobe Systems Incorporated (Adobe Inc.)
• Inventors: Malhotra, Dipendra, Vandermay, John
• Application Number:
  US11/510,067
• Publication Number:
  US 20070100789A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system and method allows a user to automatically upload or download Internet advertising keywords to/from a search engine. A plug-in module may be used with a spreadsheet application used to maintain a collection of keywords. The plug-in module facilitates the bulk transfer of keywords between the spreadsheet application and a bid management system, which is used to purchase and price keywords from the search engine.

Claims

1. A computer-implemented method of handling keywords for Internet advertising, comprising:

operatively interfacing a spreadsheet application with a search engine, wherein the spreadsheet application is arranged to operate on a file having a collection of keywords; and

enabling a user to automatically at least one of upload at least a portion of the collection of keywords to the search engine and download at least a portion of the collection of keywords from the search engine.

2. The computer-implemented method of claim 1, further comprising:

operatively interfacing the spreadsheet application with a bid management system.

3. The computer-implemented method of claim 2, further comprising:

operatively interfacing the bid management system with the search engine.

4. The computer-implemented method of claim 2, further comprising at least one of:

enabling the user to import at least a portion of the collection of keywords from the bid management system to the spreadsheet application; and

enabling the user to export at least a portion of the collection of keywords from the spreadsheet application to the bid management system.

5. The computer-implemented method of claim 2, further comprising:

enabling the user to manage at least a portion of the collection of keywords via at least one of the bid management system and the spreadsheet application.

6. The computer-implemented method of claim 2, further comprising:

enabling a user to update at least one of a portion and all of the collection of keywords after importing data from the bid management system.

7. The computer-implemented method of claim 2, wherein the spreadsheet application operatively interfaces with the bid management system via a plug-in module.

8. The computer-implemented method of claim 1, wherein at least one of the automatic upload and the automatic download occurs in response to a single input command.

9. A system for handling keywords for Internet advertising, comprising:

a spreadsheet application arranged to operate on a file having a collection of keywords;

a bid management system operatively connected to a search engine and arranged to purchase keywords based on the collection of keywords; and

a plug-in module arranged to at least one of automatically export at least a portion of the collection of keywords from the spreadsheet application to the bid management system and import at least a portion of the collection of keywords to the spreadsheet application from the bid management system.

10. The system of claim 9, further comprising:

a web analytics tool operatively connected to the bid management system and arranged to collect statistics of use of the collection of keywords.

11. The system of claim 9, wherein the plug-in module comprises a file transfer account accessible to a user for one of sending and retrieving keywords.

12. The system of claim 9, wherein the bid management system is further arranged to enable a user to manage the collection of keywords.

13. A computer-readable medium having instructions stored therein and that are executable by a processor, the instructions comprising instructions to:

operatively interface a spreadsheet application with a search engine, wherein the spreadsheet application is arranged to operate on a file having a collection of keywords for Internet advertising; and

enable a user to automatically at least one of upload at least a portion of the collection of keywords to the search engine and download at least a portion of the collection of keywords from the search engine.

14. The computer-readable medium of claim 13, further comprising instructions to:

operatively interface the spreadsheet application with a bid management system.

15. The computer-readable medium of claim 14, further comprising instructions to:

operatively interface the bid management system with the search engine.

16. The computer-readable medium of claim 14, further comprising instructions to at least one of:

enable the user to import at least a portion of the collection of keywords from the bid management system to the spreadsheet application; and

enable the user to export at least a portion of the collection of keywords from the spreadsheet application to the bid management system.

17. The computer-readable medium of claim 14, further comprising instructions to:

enable the user to manage at least a portion of the collection of keywords via the bid management system.

18. The computer-readable medium of claim 14, further comprising instructions to:

enable a user to update at least one of a portion and all of the collection of keywords after importing data from the bid management system.

19. The computer-readable medium of claim 14, wherein the spreadsheet application operatively interfaces with the bid management system via a plug-in module.

20. The computer-readable medium of claim 13, wherein at least one of the automatic upload and the automatic download occurs in response to a single input command.