System for selecting categories in accordance with advertising
First Claim
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1. A method for matching a search query to an advertisement, the method comprising:
- receiving a search term for the search query;
determining search results for the search term;
correlating each of the search results to at least one search category;
determining an amount of the search results that correlate to the search category;
selecting one of the search categories in accordance with the determined amount; and
providing advertiser content in accordance with the selected search category.
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Abstract
A method is disclosed for providing advertising content for display in a page over a network. The advertising content is displayed based on a category assigned to the advertising content. The category correlating to a given search may be based on the search results. The search results may be associated with one or more categories and the category associated with the highest count of search results is the category for that search.
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Citations
20 Claims
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1. A method for matching a search query to an advertisement, the method comprising:
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receiving a search term for the search query;
determining search results for the search term;
correlating each of the search results to at least one search category;
determining an amount of the search results that correlate to the search category;
selecting one of the search categories in accordance with the determined amount; and
providing advertiser content in accordance with the selected search category. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for matching a search query to an advertisement, comprising:
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a user interface to receive a search term;
a search algorithm engine connected with the user interface, the search algorithm engine to determine search results for the search term; and
a category engine connected with the search algorithm engine, the category engine to correlate each of the search results to at least one search category, determine an amount of the search results that correlate to the search category, select one of the search categories in accordance with the determined amount, and provide advertiser content in accordance with the selected search category. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17)
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18. A method for matching a query term and location of a user to an ad of an advertiser, the method comprising:
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performing a search algorithm on the query term and location received from the user to obtain search results;
determining if the query term correlates to a determined advertiser category;
requesting advertiser content for the advertiser category if the query term correlates to the determined advertiser category and if the location correlates to a determined advertiser location;
determining each search category associated with the search results if the query term did not correlate to the determined advertiser category;
determining a count for each search category of the associations with the search results; and
requesting advertiser content for the search category based on the count. - View Dependent Claims (19, 20)
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Specification