Automatic identification of related search keywords
First Claim
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1. A computer-implemented method for identifying keyword candidates, the method comprising:
- collecting data relating to search queries performed using at least one search engine, the data identifying search terms from associated search queries;
identifying a particular keyword; and
identifying at least one candidate keyword related to the particular keyword based on the data.
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Abstract
Keyword expansion is used to expand a particular keyword into multiple related keyword candidates using a collection of data that relates to search queries performed using one or more search engines. The data identifies search terms from associated search queries. A particular keyword is identified and one or more candidate keywords related to the particular keyword are identified based on the data.
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Citations
20 Claims
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1. A computer-implemented method for identifying keyword candidates, the method comprising:
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collecting data relating to search queries performed using at least one search engine, the data identifying search terms from associated search queries;
identifying a particular keyword; and
identifying at least one candidate keyword related to the particular keyword based on the data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. An article comprising at least one machine-readable medium storing instructions for causing data processing apparatus to perform operations to:
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aggregate data identifying associations between different search terms based on received search queries;
receive an identification of a particular keyword;
identify at least one candidate keyword related to the particular keyword based on the aggregated data. - View Dependent Claims (13, 14, 15, 16)
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17. A computer-implemented method for identifying keyword candidates, the method comprising:
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identifying a particular keyword;
generating a set of related keywords relating to the particular keyword;
rating the related keywords based at least in part on a determination of a relative value associated with each related keyword. - View Dependent Claims (18, 19, 20)
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Specification