Advertising content tracking for an entertainment device

• US 20070101365A1
• Filed: 10/27/2005
• Published: 05/03/2007
• Est. Priority Date: 10/27/2005
• Status: Active Grant

• Current Assignee: AMI Entertainment Network, LLC
• Original Assignee: Ecast Incorporated
• Inventors: Scott, Chris, Schmidt, David, Spielman, Howard, Clark, Darren
• Granted Patent: US 7,937,724 B2
• Time in Patent Office: Days
• US Class Current: 725/38
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G07F 17/16 for devices exhibiting advertisements, announcements, pictures or the like
• CPC Class Codes: G07F 9/002 Vending machines being part of a centrally controlled network of vending machines

Abstract

Systems and methods of processing data from a plurality of entertainment devices are provided. The method may include: receiving user interaction information, said user interaction information comprising information regarding user interaction with an advertisement displayed on an entertainment device, said entertainment device being configured to perform entertainment content; and associating the user interaction information with venue information regarding a venue in which the entertainment device is located. The system may include: an entertainment device database including information regarding a plurality of entertainment devices configured to perform entertainment content; a storage system storing user interaction information received from the plurality of entertainment devices, said user interaction information comprising information regarding user interaction with an advertisement displayed on an entertainment device; and a processor configured to associate the user interaction information for one of the plurality of entertainment devices with venue information regarding a venue in which the one of the plurality of entertainment devices is located.

Claims

1. A method of processing data from a plurality of entertainment devices, comprising:

receiving user interaction information, said user interaction information comprising information regarding user interaction with an advertisement displayed on an entertainment device, said entertainment device being configured to perform entertainment content; and

associating the user interaction information with venue information regarding a venue in which the entertainment device is located.

2. The method of claim 1, wherein:

wherein said venue information comprises a geographic location of the venue.

3. The method of claim 1, wherein:

wherein said venue information comprises a type of venue.

4. The method of claim 1, wherein:

wherein said venue information comprises a demographic profile of expected venue patrons.

5. The method of claim 1, wherein:

wherein said user interaction information comprises a number or frequency of user interaction with the advertisement.

6. The method of claim 1, wherein:

wherein said user interaction information comprises user-entered information.

7. The method of claim 6, wherein:

wherein said user-entered information comprises user selections in response to one or more queries.

8. The method of claim 6, wherein:

wherein said user-entered information comprises personal information regarding the user.

9. The method of claim 1, wherein:

said entertainment device is configured to perform entertainment content in exchange for payment.

10. The method of claim 1, further comprising:

associating the user interaction information with time information regarding a time during which each user interaction occurred.

11. A system for processing data from a plurality of entertainment devices, comprising:

an entertainment device database including information regarding a plurality of entertainment devices configured to perform entertainment content;

a storage system storing user interaction information received from the plurality of entertainment devices, said user interaction information comprising information regarding user interaction with an advertisement displayed on an entertainment device; and

a processor configured to associate the user interaction information for one of the plurality of entertainment devices with venue information regarding a venue in which the one of the plurality of entertainment devices is located.

12. The system of claim 11, wherein:

wherein said venue information comprises a geographic location of the venue.

13. The system of claim 11, wherein:

wherein said venue information comprises a type of venue.

14. The system of claim 11, wherein:

wherein said venue information comprises a demographic profile of expected venue patrons.

15. The system of claim 11, wherein:

wherein said user interaction information comprises a number or frequency of user interaction with the advertisement.

16. The system of claim 11, wherein:

wherein said user interaction information comprises user-entered information.

17. The system of claim 16, wherein:

wherein said user-entered information comprises user selections in response to one or more queries.

18. The system of claim 16, wherein:

wherein said user-entered information comprises personal information regarding the user.

19. The system of claim 11, wherein:

said plurality of entertainment devices are configured to perform entertainment content in exchange for payment.

20. The system of claim 11, wherein:

said processor is further configured to associate the user interaction information with time information regarding a time during which each user interaction occurred.

21. A method of processing data from a plurality of entertainment devices, comprising:

receiving advertisement performance information regarding display of advertising content on each of the plurality of entertainment devices, each entertainment device being configured to perform entertainment content upon request from users; and

associating the advertisement performance information with venue information regarding a venue in which the entertainment device is located.

22. The method of claim 21, wherein:

wherein said venue information comprises a geographic location of the venue.

23. The method of claim 21, wherein:

wherein said venue information comprises a type of venue.

24. The method of claim 21, wherein:

wherein said venue information comprises a demographic profile of expected venue patrons.

25. The method of claim 21, wherein:

wherein said advertisement performance information comprises a number or frequency of performances of the advertising content.

26. The method of claim 21, wherein:

each entertainment device is configured to perform entertainment content in exchange for payment.

27. The method of claim 21, further comprising:

associating the user interaction information with time information regarding a time during which each user interaction occurred.

28. A system for processing data from a plurality of entertainment devices, comprising:

an entertainment device database including information regarding a plurality of entertainment devices configured to perform entertainment content upon request from users;

a storage system storing advertisement performance information received from the plurality of entertainment devices; and

a processor configured to associate the advertisement performance information for one of the plurality of entertainment devices with venue information regarding a venue in which the one of the plurality of entertainment devices is located.

29. The system of claim 28, wherein:

wherein said venue information comprises a geographic location of the venue.

30. The system of claim 28, wherein:

wherein said venue information comprises a type of venue.

31. The system of claim 28, wherein:

wherein said venue information comprises a demographic profile of expected venue patrons.

32. The system of claim 28, wherein:

wherein said advertisement performance information comprises a number or frequency of advertisement performances.

33. The system of claim 28, wherein:

said plurality of entertainment devices are configured to perform entertainment content in exchange for payment.

34. The system of claim 28, wherein:

said processor is further configured to associate the user interaction information with time information regarding a time during which each user interaction occurred.

35. A method of processing data from a plurality of entertainment devices, comprising:

receiving user interaction information, said user interaction information comprising information regarding user interaction with an advertisement displayed on an entertainment device, said entertainment device being configured to perform entertainment content; and

associating the user interaction information with venue information regarding a performance history of the entertainment device.

36. The method of claim 35, wherein:

wherein said user interaction information comprises a number or frequency of user interactions with the advertisement.

37. The method of claim 35, wherein:

wherein said user interaction information comprises user-entered information.

38. The method of claim 37, wherein:

wherein said user-entered information comprises user selections in response to one or more queries.

39. The method of claim 37, wherein:

wherein said user-entered information comprises personal information regarding the user.

40. The method of claim 35, wherein:

said entertainment device is configured to perform entertainment content in exchange for payment.

41. The method of claim 35, further comprising:

associating the user interaction information with time information regarding a time during which each user interaction occurred.

42. A system for processing data from a plurality of entertainment devices, comprising:

an entertainment device database including information regarding a plurality of entertainment devices configured to perform entertainment content;

a storage system storing user interaction information received from the plurality of entertainment devices, said user interaction information comprising information regarding user interaction with an advertisement displayed on an entertainment device; and

a processor configured to associate the user interaction information for one of the plurality of entertainment devices with venue information regarding a performance history of the one of the plurality of entertainment devices.

43. The system of claim 42, wherein:

wherein said venue information comprises a geographic location of the venue.

44. The system of claim 42, wherein:

wherein said venue information comprises a type of venue.

45. The system of claim 42, wherein:

wherein said user interaction information comprises a number or frequency of user interaction with the advertisement.

46. The system of claim 42, wherein:

wherein said user interaction information comprises user-entered information.

47. The system of claim 46, wherein:

wherein said user-entered information comprises user selections in response to one or more queries.

48. The system of claim 46, wherein:

wherein said user-entered information comprises personal information regarding the user.

49. The system of claim 42, wherein:

said plurality of entertainment devices are configured to perform entertainment content in exchange for payment from users.

50. The system of claim 42, wherein:

said processor is further configured to associate the user interaction information with time information regarding a time during which each user interaction occurred.

51. A method of processing data from a plurality of entertainment devices, comprising:

receiving advertisement performance information regarding display of advertising content on each of the plurality of entertainment devices, each entertainment device being configured to perform entertainment content upon request from users; and

associating the advertisement performance information with venue information regarding a performance history of the entertainment device.

52. The method of claim 51, wherein:

wherein said advertisement performance information comprises a number or frequency of performances of the advertising content.

53. The method of claim 51, wherein:

each entertainment device is configured to perform entertainment content in exchange for payment.

54. The method of claim 51, further comprising:

associating the user interaction information with time information regarding a time during which each user interaction occurred.

55. A system for processing data from a plurality of entertainment devices, comprising:

an entertainment device database including information regarding a plurality of entertainment devices configured to perform entertainment content upon request from users;

a storage system storing advertisement performance information received from the plurality of entertainment devices; and

a processor configured to associate the advertisement performance information for one of the plurality of entertainment devices with venue information regarding a performance history of the entertainment device.

56. The system of claim 55, wherein:

wherein said advertisement performance information comprises a number or frequency of advertisement performances.

57. The system of claim 55, wherein:

said plurality of entertainment devices are configured to perform entertainment content in exchange for payment from users.

58. The system of claim 55, wherein:

said processor is further configured to associate the user interaction information with time information regarding a time during which each user interaction occurred.