METHOD AND SYSTEM FOR SELECTING AND PURCHASING MEDIA ADVERTISING

• US 20070106610A1
• Filed: 12/28/2006
• Published: 05/10/2007
• Est. Priority Date: 08/29/2000
• Status: Active Grant

• Current Assignee: Stripe, Inc.
• Original Assignee: Charles Forsythe, Laura Forsythe
• Inventors: Forsythe, Laura, Forsythe, Charles
• Granted Patent: US 7,574,404 B2
• Time in Patent Office: Days
• US Class Current: 705/40
• CPC Class Codes: G06Q 20/102 Bill distribution or payments
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

The subject invention is directed to a method and system for selecting and purchasing media advertising in a user/server environment accessed through a Web site. The method includes accessing a server system through a Web site by an advertiser in which the advertiser provides information relating to buying criteria and customer data through a form on the Web page in order to select and purchase media advertising. The server system receives and processes the information in order to create at least one media advertising rate request. The server system transmits the rate request to at least one media outlet for processing. The media outlet processes the rate request and transmits the processed rate request to the server system. The server system manipulates the processed rate request to create a media advertising schedule and then transmits the advertising schedule to the advertiser. The advertiser receives the schedule, makes a media advertising purchase decision and transmits the purchase decision back to the server system. Thereafter, the server system transmits the media advertising purchase decision to the media outlet for reserving the purchased advertising.

Claims

1-16. -16. (canceled)

17. A method of providing cable television advertising to a user, comprising the steps of:

receiving cable television advertising information from the user;

processing the cable television advertising information to select at least one cable television programming choice;

creating a cable television advertising rate request directed to a at least one cable television programming provider of the at least one cable television programming choice for processing;

transmitting the cable television advertising rate request to the at least one cable television programming provider;

receiving a processed rate request from the at least one cable television programming provider

creating a cable television advertising schedule based on the processed rate request wherein the cable television advertising schedule is presented in a simplified format by applying a rating system to the cable television advertising schedule and creating numerical ratings and efficiency categories for the cable television advertising schedule;

transmitting the cable television advertising schedule to the user;

receiving a cable television advertising purchase decision from the user; and

transmitting the cable television advertising purchase decision to the at least one cable television programming provider.

18. The method of claim 17 wherein said at least one cable television programming choice is at least one cable television network or cable television program.

19. The method of claim 17, wherein the cable television advertising information comprises advertising campaign type information.

20. The method of claim 17, wherein the cable television advertising information comprises cable television programming choice information.

21. The method of claim 17, wherein the cable television advertising information comprises customer profile information.

22. The method of claim 17, wherein the cable television advertising information comprises scheduling preference information.

23. The method of claim 17, wherein the cable television advertising information comprises target demographic information.

24. The method of claim 17, wherein the cable television advertising information comprises allocated budget information.

25. The method of claim 17, wherein the processed rate request comprises information selected from the group consisting of:

flight period, dayparts, days of the week, excluded programming, excluded networks, category of advertiser, respond by date information, locations, and comments.

26. The method of claim 17, wherein the step of creating a cable television advertising rate request further comprises the steps of:

creating a shell schedule based on a buying criterion; and

,

interfacing the shell schedule with audience rating data.

27. The method of claim 17, wherein the step of processing comprises the selection of one cable television programming choice.

28. The method of claim 17, wherein the step of processing comprises the selection of at least two cable television programming choices.

29. A method of providing cable television advertising based on a request from a user over the Internet, comprising the steps of:

receiving cable television advertising information over the Internet from the user wherein the cable television advertising information comprises a buying criterion;

processing the cable television advertising information to select at least one cable television programming choice;

creating a shell schedule based on the buying criterion;

receiving cable television advertising rates from at least one cable television programming provider of the at least one cable television programming choice;

interfacing the shell schedule with audience rating data, thereby creating an interfaced shell schedule;

creating a cable television advertising schedule based on the cable television advertising rates and the interfaced shell schedule;

optimizing the cable television advertising schedule based on the processed rate request to create an optimized cable television advertising schedule wherein the optimized cable television advertising schedule is presented in a simplified format by applying a rating system to the cable television advertising schedule and creating numerical ratings and efficiency categories for the cable television advertising schedule;

transmitting the optimized cable television advertising schedule to the user;

receiving a cable television advertising purchase decision from the user; and

,

transmitting the cable television advertising purchase decision to the at least one cable television programming provider.

30. The method of claim 29 wherein said at least one cable television programming choice is at least one cable television network or cable television program.

31. The method of claim 29, wherein the step of processing comprises the selection of one cable television programming choice.

32. The method of claim 29, wherein the step of processing comprises the selection of at least two cable television programming choices.