Methods and apparatus for dynamic presentation of advertising, factual, and informational content using enhanced metadata in search-driven media applications

• US 20070106760A1
• Filed: 03/31/2006
• Published: 05/10/2007
• Est. Priority Date: 11/09/2005
• Status: Active Grant

• Current Assignee: Cxense ASA
• Original Assignee: BBNT Solutions LLC (Rtx Corporation)
• Inventors: Houh, Henry, Stern, Jeffrey
• Granted Patent: US 9,697,230 B2
• Time in Patent Office: Days
• US Class Current: 709/219
• CPC Class Codes: G06F 16/583 using metadata automatically derived from the content
• CPC Class Codes: G06F 16/745 the internal structure of a single video sequence
• CPC Class Codes: G06F 16/78 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/7834 using audio features
• CPC Class Codes: G06F 16/7844 using original textual content or text extracted from visual content or transcript of audio data

Abstract

A computerized method and apparatus is disclosed for dynamic presentation of advertising, factual, informational content and combinations thereof. In particular, the advertising content is dynamically presented according to the playback of corresponding segments identified within a media file or stream.

Claims

1. A computerized method at a client for dynamic presentation of factual, informational or advertising content, comprising:

receiving media content and corresponding metadata for playback, the metadata identifying content segments and corresponding timing information;

during playback of the media content, identifying a content segment in playback by comparing a playback status with the timing information from the metadata; and

presenting a set of factual, informational, or advertising content, at least one of the factual, informational, or advertising content within the set being associated with the content segment in playback.

2. The computerized method of claim 1 further comprising:

providing an identification of the content segment in playback to a server; and

receiving the set of factual, informational, or advertising content associated with the content segment in playback from the server.

3. The computerized method of claim 1 further comprising:

receiving a plurality of factual, informational, or advertising content from a server;

providing an identification of the content segment in playback to the server; and

receiving a set of instructions or data from the server identifying the set of factual, informational, or advertising content from among the plurality of factual, informational, or advertising content for presentation.

4. The computerized method of claim 1 further comprising:

obtaining a data map that associates a corresponding set of factual, informational, or advertising content with each of the content segments of the media content identified in the metadata;

during playback of the media content, identifying the content segment in playback by comparing the playback status with the timing information from the metadata;

using the data map to determine the corresponding set of factual, informational, or advertising content associated with the content segment in playback; and

presenting the corresponding set of factual, informational, or advertising content concurrently with the content segment in playback.

5. The computerized method of claim 1 wherein the content segments of the media content correspond to a word, a phrase, a sentence, a paragraph, a story, or a topic.

6. The computerized method of claim 1 wherein the content segments of the media content correspond to an identified speaker.

7. The computerized method of claim 1 wherein the content segments include word segments, audio speech segments, video segments and marker segments.

17. The computerized method of claim 1 further comprising presenting a set of factual, informational, or advertising content associated with the content segment in playback and data associated with the user.

19. The computerized method of claim 1 further comprising:

receiving media content and corresponding metadata for playback, the metadata identifying content segments and corresponding timing information derived from the media content using one or more media processing techniques.

20. The computerized method of claim 1 further comprising:

commencing playback of the media content at a timing offset corresponding to a content segment selected by a user.

21. The computerized method of claim 1 further comprising:

presenting the set of factual, informational, or advertising content at a time during, adjacent to, or after the content segment in playback.

8. A computerized method at a server for dynamic presentation of factual, informational or advertising content, comprising:

obtaining metadata corresponding to media content in playback at a client, the metadata identifying content segments and corresponding timing information

during playback of the media content, receiving a playback status of the media content from the client;

identifying a content segment in playback by comparing the playback status with the timing information from the metadata; and

directing the client to present a set of factual, informational, or advertising content, at least one of the factual, informational, or advertising content within the set being associated with the content segment in playback.

9. The computerized method of claim 8 further comprising:

obtaining a data map that associates a corresponding set of factual, informational, or advertising content with each of the content segments of the media content identified in the metadata; and

using the data map to determine the corresponding set of factual, informational, or advertising content associated with the content segment in playback.

10. The computerized method of claim 8 wherein directing the client to present the set further comprises:

transmitting to the client for presentation the set of factual, informational, or advertising content associated with the content segment in playback.

11. The computerized method of claim 8 further comprising:

transmitting a plurality of factual, informational, or advertising content from the server;

subsequent to identifying the content segment in playback, directing the client to present the set of factual, informational or advertising content by providing the client with a set of instructions or data identifying the set from among the plurality of factual, informational, or advertising content for presentation.

12. The computerized method of claim 8 wherein the content segments of the media content correspond to a word, a phrase, a sentence, a paragraph, a story, or a topic.

13. The computerized method of claim 8 wherein the content segments of the media content correspond to an identified speaker.

14. The computerized method of claim 8 wherein the content segments include word segments, audio speech segments, video segments and marker segments.

18. The computerized method of claim 8 further comprising directing the client to present a set of factual, informational, or advertising content associated with the content segment in playback and data associated with the user.

22. The computerized method of claim 8 further comprising:

obtaining metadata corresponding to media content in playback at a client, the metadata identifying content segments and corresponding timing information derived from the media content using one or more media processing techniques.

23. The computerized method of claim 8 wherein playback of the media content at the client commences at a timing offset corresponding to a content segment selected by a user.

24. The computerized method of claim 8 further comprising:

directing the client to present the set of factual, informational, or advertising content at a time during, adjacent to, or after the content segment in playback.

15. An apparatus at a client for dynamic presentation of factual, informational or advertising content, comprising:

means for receiving media content and corresponding metadata for playback, the metadata identifying content segments and corresponding timing information;

during playback of the media content, means for identifying a content segment in playback by comparing a playback status with the timing information from the metadata; and

means for presenting a set of factual, informational, or advertising content, at least one of the factual, informational, or advertising content within the set being associated with the content segment in playback.

16. An apparatus at a server for dynamic presentation of factual, informational or advertising content, comprising:

means for obtaining metadata corresponding to media content in playback at a client, the metadata identifying content segments and corresponding timing information;

during playback of the media content, means for receiving a playback status of the media content from the client;

means for identifying a content segment in playback by comparing the playback status with the timing information from the metadata; and

means for directing the client to present a set of factual, informational, or advertising content, at least one of the factual, informational or advertising content within the set being associated with the content segment in playback.