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Methods and apparatus for dynamic presentation of advertising, factual, and informational content using enhanced metadata in search-driven media applications

  • US 20070106760A1
  • Filed: 03/31/2006
  • Published: 05/10/2007
  • Est. Priority Date: 11/09/2005
  • Status: Active Grant
First Claim
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1. A computerized method at a client for dynamic presentation of factual, informational or advertising content, comprising:

  • receiving media content and corresponding metadata for playback, the metadata identifying content segments and corresponding timing information;

    during playback of the media content, identifying a content segment in playback by comparing a playback status with the timing information from the metadata; and

    presenting a set of factual, informational, or advertising content, at least one of the factual, informational, or advertising content within the set being associated with the content segment in playback.

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