Method and system for facilitating individualized packaging and follow-up capability on a mass scale
First Claim
Patent Images
1. A method for personalizing packaging for a product comprising the steps of:
- offering personalized packaging for the product to a customer;
receiving text, images, or text and images from the customer;
integrating the text, images, or text and images into personalized packaging;
providing the product with the personalized packaging to the customer; and
providing promotional information for the product or another product to the customer.
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Abstract
According to one aspect, a method is provided for personalizing packaging for a product. The method includes offering personalized packaging for the product to a customer. Text, images, or text and images are received from the customer. The text, images, or text and images are integrated into personalized packaging, and the product with the personalized packaging is provided to the customer. Promotional information for the product or another product is also provided to the customer.
123 Citations
26 Claims
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1. A method for personalizing packaging for a product comprising the steps of:
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offering personalized packaging for the product to a customer;
receiving text, images, or text and images from the customer;
integrating the text, images, or text and images into personalized packaging;
providing the product with the personalized packaging to the customer; and
providing promotional information for the product or another product to the customer. - View Dependent Claims (2, 3, 4, 5, 20, 21, 22)
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6. A system for personalizing packaging for a product comprising:
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means for offering personalized packaging for the product to a customer;
means for receiving text, images, or text and images from the customer;
means for integrating the text, images, or text and images into personalized packaging;
means for associating the product with the personalized packaging; and
means for preparing promotional information for the product or another product. - View Dependent Claims (7, 8, 9, 10, 11, 23, 24)
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12. A system for personalizing packaging for a product comprising:
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a receiving unit configured to receive customer information and a brand selection from a customer;
a combination unit configured to combine the customer information and the brand selection; and
a scalable production unit configured to produce a personalized package including the customer information and the brand selection. - View Dependent Claims (13, 14, 15)
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16. A method for personalizing packaging for a product comprising the steps of:
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obtaining rights to packaging formats for products;
offering personalized packaging for the products to a customer;
receiving a selection from the customer including a product, a packaging format corresponding to the selected product, and personal information corresponding to the selected packaging format;
integrating the personal information into personalized packaging; and
providing the selected product with the personalized packaging to the customer. - View Dependent Claims (25)
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17. A method for personalizing packaging for a product comprising the steps of:
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combining custom information provided by a customer with standard elements to form a customized packaging design;
preparing a limited run of customized packaging having the customized packaging design;
providing the customized packaging to the customer; and
providing follow-on marketing to the customer using components of the customized packaging design.
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18. A system for personalizing packaging for a product comprising:
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an interface configured to receive custom information from a customer;
a computer configured to combine the custom information with standard elements to form a customized packaging design;
a printer configured to prepare a limited run of customized packaging having the customized packaging design; and
a communication device configured to deliver follow-on marketing to the customer including components of the customized packaging design.
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19. A method for personalizing packaging including the steps of:
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identifying personalized information that a customer wishes to be incorporated into personalized packaging;
offering a selection of available templates including a brand;
combining the personalized information with a selected template to produce personalized packaging;
delivering the personalized packaging to the customer; and
incorporating the personalized information into follow-on promotional materials associated with the brand. - View Dependent Claims (26)
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Specification