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Identifying target customers for campaigns to increase average revenue per user

  • US 20070112614A1
  • Filed: 12/01/2005
  • Published: 05/17/2007
  • Est. Priority Date: 11/11/2005
  • Status: Active Grant
First Claim
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1. A system for identifying a subset of customers from a wider customer population to be targeted during a campaign to increase revenue, the targeted subset of customers being statistically more likely to generate increased revenue than the remainder of the customer population, the system comprising:

  • a data mart for storing customer data about individual customers in the customer population;

    a data mining tool for analyzing customer data and preparing first and second statistical models for scoring customers based on customer attributes quantified in said customer data, said first and second models generating first and second scores for the customers in the customer population, a data manipulation module for preparing the customer data stored in the data mart for data mining, transporting said prepared data to the data mining tool, and storing the first and second scores for the customers in the data mart; and

    a reporting tool having access to the customer data stored in the data mart, including the first and second scores for the customers, for reporting customer distributions based on said first and second customer scores such that customers having a combination of both a desirable first score and a desirable second score may be identified and targeted for the campaign.

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