Targeted advertising system and method

• US 20070113243A1
• Filed: 11/17/2005
• Published: 05/17/2007
• Est. Priority Date: 11/17/2005
• Status: Abandoned Application

• Current Assignee: Motorola, Inc. (Motorola Solutions, Inc.)
• Original Assignee: Motorola, Inc. (Motorola Solutions, Inc.)
• Inventors: Brey, Thomas
• Application Number:
  US11/281,284
• Publication Number:
  US 20070113243A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 20/106 Receiver-side switching
• CPC Class Codes: H04H 20/40 Arrangements for broadcast specially adapted for accumulation-type receivers
• CPC Class Codes: H04H 60/375 Commercial
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A targeted advertising system comprising an interface unit (110) configured to receive broadcast transmissions, a primary broadcast stream (101) for broadcast programming, a secondary broadcast stream (105) for targeted advertising content, and a storage device (115) for storing the targeted advertising content. The method comprises presenting a targeted advertising content to a user including receiving a primary broadcast stream (101), receiving a secondary broadcast stream (105), storing a portion of the secondary broadcast stream in a storage device (115), and presenting a targeted advertising stream to the user, which may be selected based on a user parameter.

Claims

1. A system for providing efficient commercial advertising through a broadcast medium comprising:

a primary broadcast stream;

a secondary broadcast stream comprising at least one targeted user presentation stream;

an interface unit, where the interface unit is configured to receive the primary and secondary broadcast streams and where the interface unit is configured to present the targeted user presentation stream based on a user parameter; and

a storage device for storing at least a portion of the secondary broadcast stream.

2. The system of claim 1 where the secondary broadcast stream comprises a targeted user presentation stream.

3. The system of claim 1 where the primary broadcast stream comprises a digital or analog television, satellite television, digital or analog satellite radio, or high-definition television (HDTV) broadcast transmission.

4. The system of claim 1 where the interface unit is selected from the group consisting of:

a television cable box, a television antenna receiver unit, a satellite television receiver unit, a vehicle radio and/or entertainment unit, a vehicle telematics unit, a vehicle satellite radio receiver unit, a desktop computer, a laptop computer, a handheld radio unit, handheld satellite reception unit, a wireless Internet receiver, and a portable entertainment unit.

5. The system of claim 1 where the storage device is configured to store at least a portion of the primary broadcast stream.

6. The system of claim 1 where the primary and secondary broadcast streams are presented in real-time or in a time-delayed manner.

7. A method for delivering commercial advertising through a broadcast transmission to an interface unit configured to receive the broadcast transmission comprising the steps of:

receiving a primary broadcast stream;

receiving a secondary broadcast stream;

storing at least a portion of the secondary broadcast stream; and

presenting a targeted user presentation stream based on a user parameter, wherein the targeted user presentation stream is contained within the secondary broadcast stream.

8. The method of claim 7 further comprising the step of storing at least a portion of the primary broadcast stream.

9. The method of claim 7 wherein the step of presenting comprises displaying a visual portion of the targeted user presentation stream on a graphical display;

and outputting an audio portion of the targeted user presentation stream via a speaker system.

10. The method of claim 7 further comprising the steps of:

storing at least one user profile comprising the at least one user parameter;

selecting the user profile;

receiving a start marker contained within the primary broadcast stream, wherein the start marker indicates a beginning of a commercial break within the primary broadcast stream;

triggering the interface unit to retrieve a portion of the secondary broadcast stream previously stored;

presenting the targeted user presentation stream during the commercial break if the interface unit is configured to decode the targeted user presentation stream;

presenting a standard commercial stream to the user if the interface unit is not configured to decode the targeted user presentation stream;

receiving a stop marker contained with the primary broadcast stream, wherein the stop marker indicates an end of the commercial break within the primary broadcast stream; and

resuming presentation of the primary broadcast stream after receiving the stop marker.

11. The method of claim 10 wherein the step of storing at least a portion of the secondary broadcast stream comprises storing the targeted user presentation stream only if the targeted user presentation stream matches the user parameter previously stored.

12. The method of claim 7 wherein the user parameter is a user demographics parameter or a ratings preference.

13. The method of claim 12 wherein the user parameter is changed during operation of the interface unit.

14. The method of claim 10 wherein the step of selecting the user profile comprises selecting a preset button on the interface unit or communicating with the interface unit with a wireless device.

15. The method of claim 10 wherein the step of presenting the targeted user presentation stream further comprises presenting the targeted commercial stream only if the targeted commercial stream matches the user parameter previously stored.

16. The method of claim 10 further comprising the step of receiving a time slot header after receiving the start marker, wherein the time slot header indicates the targeted user presentation streams to be played during the commercial break.

17. The method of claim 10 further comprising the steps of:

preventing a user from changing from a first channel to a second channel while a commercial break is in progress, wherein the commercial break lasts from the receipt of the start marker until the receipt of the stop marker;

pausing the presentation of the targeted user presentation stream if the interface unit is shut off during the commercial break; and

resuming the presentation of the targeted user presentation stream when the interface unit is turned on again.

18. The method of claim 10 further comprising the steps of collecting a set of feedback information about user parameters by the interface unit;

and sending the user parameter feedback information to a broadcaster of the secondary broadcast stream.

19. The method of claim 18 wherein the method is adapted for use in a vehicle, wherein the set of feedback information is provided by interacting with the interface unit to indicate a user rating preference of the targeted user presentation stream.

20. An apparatus for providing efficient commercial advertising through a broadcast medium comprising:

means for receiving a primary broadcast stream and a secondary broadcast stream;

means for decoding the primary and secondary broadcast streams; and

means for storing at least a portion of the secondary broadcast stream,

wherein the means for decoding is further configured to present a targeted advertisement stream contained within the secondary broadcast stream, and wherein the targeted advertising stream is selected based on a user preference.