System and method for generating an advertising schedule
First Claim
1. A method for generating an advertising schedule, the method comprising:
- automatically generating an advertisement schedule based on an inventory of available advertising slots characterized by a projected audience and one or more scheduling criteria for each advertisement to be scheduled.
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Abstract
A system for generating an advertising schedule is provided. The system comprises a data source and one or more computers connected to the data source. The computers are configured to execute one or more applications related to the generation of an advertising schedule. The system further comprises a network connecting the one or more computers and the data source. The one or more applications are executed on the one or more computers and interact with the data source to automatically generate the advertising schedule based on an inventory of available advertising slots characterized by a projected audience and one or more scheduling criteria for each advertisement to be scheduled.
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Citations
31 Claims
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1. A method for generating an advertising schedule, the method comprising:
automatically generating an advertisement schedule based on an inventory of available advertising slots characterized by a projected audience and one or more scheduling criteria for each advertisement to be scheduled. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system for generating an advertising schedule, the system comprising:
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a data source;
one or more computers connected to the data source, wherein the one or more computers are configured to execute one or more applications related to the generation of an advertising schedule; and
a network connecting the one or more computers and the data source, wherein the one or more applications executed on the one or more computers interact with the data source to automatically generate the advertising schedule based on an inventory of available advertising slots characterized by a projected audience and one or more scheduling criteria for each advertisement to be scheduled. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
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26. A method for generating an advertising schedule, the method comprising:
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determining at least one of a viewing trend, an advertising rate or projected ratings for programming content to be aired;
determining one or more scheduling criteria for one or more advertisements to be scheduled based on the viewing trend, the advertising rate or the projected ratings; and
automatically generating an advertising schedule based on at least one of the one or more scheduling criteria, an inventory of available advertising slots or the projected ratings. - View Dependent Claims (27, 28, 29)
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30. A computer readable media, comprising:
routines adapted to generate an advertisement schedule based on an inventory of available advertising slots characterized by a projected audience and one or more scheduling criteria for each advertisement to be scheduled.
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31. A computer readable media, comprising:
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routines adapted to determine at least one of a viewing trend, an advertising rate or projected ratings for programming content to be aired;
routines adapted to determine one or more scheduling criteria for each advertisement to be scheduled based on the viewing trend, the advertising rate or the projected ratings; and
routines adapted to automatically generate the advertising schedule based on at least one of the one or more scheduling criteria, an inventory of available advertising slots or the projected ratings.
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Specification