System and method for updating digital media content

• US 20070113264A1
• Filed: 01/11/2007
• Published: 05/17/2007
• Est. Priority Date: 11/20/2001
• Status: Active Grant

• Current Assignee: Rovi Technologies Corporation (Adeia Inc.)
• Original Assignee: Rothschild Trust Holdings LLC (Leigh M. Rothschild)
• Inventors: Rothschild, Leigh
• Granted Patent: US 8,122,466 B2
• Time in Patent Office: Days
• US Class Current: 725/135
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G11B 27/322 used signal is digitally coded
• CPC Class Codes: H04N 21/42646 for reading from or writing on a non-volatile solid state storage medium, e.g. DVD, CD-ROM
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/482 End-user interface for program selection broadcast systems using EPGs H04H60/72
• CPC Class Codes: H04N 21/6581 Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
• CPC Class Codes: H04N 21/8352 involving content or source identification data, e.g. Unique Material Identifier [UMID]
• CPC Class Codes: H04N 21/8549 Creating video summaries, e.g. movie trailer retrieval in video databases by using presentations in form of a video summary G06F16/739
• CPC Class Codes: H04N 5/85 on discs or drums
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests
• CPC Class Codes: H04N 9/8042 involving data reduction

Abstract

A system and method for updating digital content are provided. The system and method of the present disclosure enable updating of content on digital media by dynamically presenting specialized selected content from a global computer network, e.g., the Internet, or other stored digital medium. The system and method provide for reading at least one identifier of at least one media content; transmitting the at least one identifier to a remote server; receiving at least one indication of updated supplemental content related to the at least one media content from the remote server; and presenting the received at least one indication to a user. In one embodiment, the at least one indication is a menu of at least one selectable item. The at least one item may be a movie preview, a movie segment, a web page, an ecommerce website, a product preview, a document or an audio file.

Claims

1. A method for updating digital content over a network comprising:

reading at least one identifier of at least one media content;

transmitting the at least one identifier to a remote server;

receiving at least one indication of updated supplemental content related to the at least one media content from the remote server; and

presenting the received at least one indication to a user.

2. The method as in claim 1, wherein the at least one indication is a menu of at least one selectable item.

3. The method as in claim 2, where the at least one item is a movie preview, a movie segment, a web page, an ecommerce website, a product preview, a document or an audio file.

4. The method as in claim 1, further comprising transmitting user information to the remote server, wherein the received at least one indication is based on demographic or psychographic profiling of the user.

5. The method as in claim 1, further comprising prompting the user for an originator of the at least one media content, wherein the at least one indication is selected by the originator.

6. The method as in claim 5, wherein the originator is a retailer, reseller, publisher or author.

7. The method as in claim 5, further comprising receiving an instruction code, wherein the instruction code presents the at least one indication selected by the originator upon subsequent playing of the at least one media content without accessing the remote server.

8. The method as in claim 7, wherein the instruction code is software applet.

9. The method as in claim 2, further comprising prompting the user for an originator of the at least one media content, wherein the menu of at least one selectable item is branded by the originator.

10. The method as in claim 9, further comprising receiving an instruction code, wherein the instruction code presents only the originator branded menu upon subsequent playing of the at least one media content.

11. The method as in claim 1, further comprising:

receiving at least one content segment from the remote server and an instruction set for updating the at least one media content with the at least one content segment; and

playing the updated at least one media content.

12. The method as in claim 11, wherein the at least one content segment is a product placement segment.

13. The method as in claim 12, further comprising transmitting user information to the remote server, wherein the received at least one content segment is based on demographic or psychographic profiling of the user.

14. A method for updating digital content over a network comprising:

receiving at least one identifier of at least one media content from at least one media player assembly;

determining at least one indication of updated supplemental content related to the at least one media content from a database; and

transmitting the at least one indication to the at least one media player assembly.

15. The method as in claim 14, wherein the at least one indication is a menu of at least one selectable item.

16. The method as in claim 15, where the at least one item is a movie preview, a movie segment, a web page, an ecommerce website, a product preview, a document or an audio file.

17. The method as in claim 14, further comprising receiving user information from the at least one media player assembly, wherein the determining step further comprises selecting the at least one indication based on demographic or psychographic profiling of the user.

18. The method as in claim 14, further comprising receiving information regarding an originator of the at least one media content, wherein the at least one indication is selected by the originator.

19. The method as in claim 18, wherein the originator is a retailer, reseller, publisher or author.

20. The method as in claim 18, further comprising transmitting an instruction code to the at least one media player assembly, wherein the instruction code presents the at least one indication selected by the originator upon subsequent playing of the at least one media content.

21. The method as in claim 20, wherein the instruction code is software applet.

22. The method as in claim 15, further comprising receiving information regarding an originator of the at least one media content, wherein the menu of at least one selectable item is branded by the originator.

23. The method as in claim 22, further comprising transmitting an instruction code to the at least one media player assembly, wherein the instruction code presents only the originator branded menu upon subsequent playing of the at least one media content.

24. The method as in claim 14, further comprising:

determining at least one content segment;

generating an instruction set for updating the at least one media content with the at least one content segment; and

transmitting at least one content segment and the instruction set to the at least one media player assembly.

25. The method as in claim 24, wherein the at least one content segment is a product placement segment.

26. The method as in claim 25, further comprising:

receiving user information; and

selecting the at least one content segment based on demographic or psychographic profiling of the user.

27. A system for updating digital content, the system comprising:

at least one media player assembly comprising;

a playback decoder module configured for playing and selectively controlling at least one media content and reading at least one identifier of the at least one media content;

a communication device configure for transmitting the at least one identifier to a remote server and receiving at least one indication of updated supplemental content related to the at least one media content from the remote server; and

a display configured for presenting the received at least one indication to a user.

28. The system as in claim 27, wherein the at least one indication is a menu of at least one selectable item.

29. The system as in claim 28, where the at least one item is a movie preview, a movie segment, a web page, an ecommerce website, a product preview, a document or an audio file.

30. The system as in claim 27, further comprising a user interface module configured to navigate the at least one media content and to enter user information, wherein the communication device is further configured for transmitting the user information to the remote server, wherein the remote server is configured to determine the at least one indication based on demographic or psychographic profiling of the user.

31. The system as in claim 27, further comprising a user interface module configured for prompting the user for an originator of the at least one media content, wherein the at least one indication is selected by the originator.

32. The system as in claim 31, wherein the originator is a retailer, reseller, publisher or author.

33. The system as in claim 31, wherein the media player assembly is further configured for receiving an instruction code, wherein the instruction code presents the at least one indication selected by the originator upon subsequent playing of the at least one media content without accessing the remote server.

34. The system as in claim 33, wherein the instruction code is software applet.

35. The system as in claim 28, further comprising a user interface module configured for prompting the user for an originator of the at least one media content, wherein the menu of at least one selectable item is branded by the originator.

36. The system as in claim 35, wherein the media player assembly is further configured for receiving an instruction code, wherein the instruction code presents only the originator branded menu upon subsequent playing of the at least one media content.

37. The system as in claim 27, wherein the remote server is configured for determining at least one content segment, generating an instruction set for updating the at least one media content with the at least one content segment, and transmitting at least one content segment and the instruction set to the at least one media player assembly.

38. The system as in claim 37, wherein the playback decoder module plays the updated at least one media content.

39. The system as in claim 38, wherein the at least one content segment is a product placement segment.

40. The system as in claim 38, wherein the at least one media player assembly further comprises a user interface module for entering user information, wherein the communication device is further configured for transmitting the user information to the remote server, wherein the remote server selects the at least one content segment based on demographic or psychographic profiling of the user.

41. A program storage device readable by a machine, tangibly embodying a program of instructions executable by the machine to perform method steps for updating digital content, the method steps comprising:

reading at least one identifier of at least one media content;

transmitting the at least one identifier to a remote server;

receiving at least one indication of updated supplemental content related to the at least one media content from the remote server; and

presenting the received at least one indication to a user.

42. The program storage device as in claim 41, wherein the at least one indication is a menu of at least one selectable item.